Fairprice Group Unveils Exclusive Chinese New Year Offerings, Setting The Table With Restaurant-quality Feasts In The Comfort Of Your Home

Enjoy fuss-free pre-order convenience by pre-ordering a variety of Chinese New Year delicacies, including Yu Sheng sets and succulent roast meats via the FairPrice Group app.

Explore an array of ready-to-eat and ready-to-serve culinary delights exclusive to FairPrice, enhancing home celebrations effortlessly.

Indulge in a selection of fresh seafood and sweet treats for a symbolic celebration of abundance and prosperity this Chinese New Year.

As the Chinese New Year (CNY) approaches, FairPrice Group (FPG) has unveiled an exclusive array of CNY essentials designed to elevate home festivities into restaurant-standard celebrations, while offering unparalleled convenience and exceptional value.

This year, FPG’s selection of CNY must-haves delight shoppers in the joy of a sumptuous restaurant-quality feast without the hassle. The exclusive offerings are a combination of authenticity and convenience, ensuring that households can easily create extravagant feasts without compromising on taste or quality.

From selected fresh produce to ready-to-eat specialties and traditional treats, FPG’s CNY offerings cater to diverse preferences, allowing families to craft personalised menus in the comfort of their own homes.

Enjoy a fuss-free pre-order experience on the FPG app

Through the FPG app, customers can now pre-order an array of CNY delicacies, including the quintessential Yu Sheng sets and succulent roast meats to complete your home celebrations. With the advanced pre-order system on the app that has served customers well during busy festive periods, customers can once again skip queues and minimise wait times for a seamless pre-ordering experience for CNY.

Whether opting for home delivery or convenient in-store pick-up, FPG continues to embrace technology to prioritise convenience and satisfaction for its customers.

Some of the items available for pre-order are:

Yu Sheng set (collection period: 2 – 24 February 2024)

Yu Sheng set | $39.80

Serves 6 – 8 pax, with salmon sashimi

Chinese New Year Deli (collection period: 2 – 9 February 2024)

Triple Happiness Combo 3-IN-1 | $56.80

  • Roast Pork 500g (before roasting)
  • Roast Chicken 1.5kg (before roasting)
  • Roast Duck 2.3kg (before roasting)

Golden Harmony Platter | $62.80

  • Char Siew Pork Ribs 1kg (before cooking)
  • Crispy Pork Belly with Red Dates Stuffing 1kg (before cooking)

Double Treasure Platter | $48.00

  • Hong Kong Style Honey Pork Ribs 1kg (before roasting)
  • Hong Kong Style Crispy Roast Pork 1kg (before roasting)

Iberico Char Siew | $48.00

  • 1kg (before cooking)
  • Tender Iberico pork marinated >24hrs to ensure every fibre is infused with the wonderful spice blend. A generous layer of our distinctive Char Siew glaze completes the masterpiece, creating the ideal balance of sweetness and smokiness.

Ordering period: 4 January – 4 February 2024

Ordering lead time: 5 working days

For more information on pre-ordering on the FPG app, click here.

Ready-to-eat delicacies for your home festivities

In addition to the pre-order items, a wide assortment of ready-to-eat and ready-to-serve gourmet delights are also available this festive season in-store. These culinary delights will enhance home celebrations and allow families to effortlessly create festive feasts.

Some of these items are exclusive to FairPrice, including the frozen ready-to-eat limited edition dimsum – the SMH Eight Treasures Lotus Leaf Rice and Abalone Shao Mai.

Wrapped in a lotus leaf, this dish showcases a harmonious blend of eight premium ingredients, including Scallops, Shiitake Mushrooms, Ginkgo Nuts, Chicken Sausage, Marinated Chicken, Chestnuts, Taro, and Dried Shrimps, all delicately steamed with Glutinous Rice. The flavours of these select ingredients meld seamlessly with the Glutinous Rice, heightened by the unique fragrance of the Lotus Leaf. Unveiling the Eight Treasures Lotus Leaf Rice releases an irresistible aroma that entices you to relish each and every bite.

The vibrant crimson hue of the Shao Mai perfectly complements the festive spirit of the Lunar New Year. Bursting with a filling of fresh shrimp and chicken and adorned with a decadent topping of abalone, this delectable and succulent Shao Mai extends wishes for a prosperous year ahead to all who indulge in its delightful flavours.

In Chinese tradition, the consumption of meat during CNY embodies symbolic significance, reflecting auspicious sentiments of prosperity, unity and celebration. Exclusive to FairPrice, the Home Flavours series’ new pork meals launched just ahead of CNY include the Hakka Fried Fermented Beancurd Pork, Honey Coffee Pork Chop, Braised Pork Belly with Preserved Vegetables and Roasted Pork Belly.

These items just need to be heated up and added to your feasts!

Savour the rich, nostalgic flavours of our Hakka Fried Pork, infused with the essence of Fermented Red Beancurd. Crafted from tender pork marinated in a traditional blend of spices and three distinct types of fermented beancurd, this dish promises a bold, savoury experience that is certain to satisfy your cravings.

Experience the succulent delight of our caramelised mini pork chops, expertly marinated in a delightful fusion of honey and coffee. Relish the perfect balance of juicy tenderness and crispy texture in this flavourful treat.

 

Tender pork belly braised to perfection and paired with slow braised preserved vegetables for a tasty meal – this dish is a mouthwatering combination of melt-in-your-mouth pork and savoury vegetables.

Delight in the irresistible crunch and succulent flavours of our crispy Roasted Pork Belly (Siew Yoke), a perennial favourite. Each flavourful slice boasts crackling skin, a testament to skillful roasting and the perfect blend of spices. This dish is a genuine delight for your taste buds, offering a perfect harmony of textures and flavours.

Seafood, particularly fish, is associated with abundance and surplus. The Chinese word for fish, “yu,” sounds similar to the word for surplus or abundance. Serving fish during the New Year represents the wish for a surplus of wealth and prosperity in the coming year.

FPG is proud to present a selection of fresh and premium seafood, ensuring that customers can incorporate these symbolic and luxurious dishes into their CNY feasts effortlessly. This includes the Golden Pomfret and Seaco Canada Scallops.

The Seaco Steamboat Four Treasures is also a must-have for steamboat feasts, comprising

Pollock Crab Flavoured Stick, Pollock Flying Fish Roe Bun, Fish Roe Bun, and Sea Urchin Flavoured Bun.

Last but not least, indulge in the sweet decadence of desserts that add an extra layer of delight to your celebratory feast. FPG is pleased to present a range of specially curated CNY desserts, crafted to sweeten cherished moments with family and friends, such as the first frozen pineapple tart – the Chinatown Truly Pineapple Tart.

 

Experience the convenience of savouring a freshly baked or air fried pineapple tart right at home. With its delightful buttery aroma and authentic pineapple filling, our Frozen Pineapple Tart is a truly irresistible delight. Simply pop it in the oven and within minutes, you’ll be indulging in freshly baked tangy pastries – made better when served with a scoop of ice cream.

With the aim to elevate home celebrations to unprecedented heights, FPG invites everyone to discover and enjoy the exclusive offerings available across its retail outlets, delivering unparalleled quality, convenience, and value this CNY.

Promotions will be run periodically in the lead-up to CNY. For more information, visit https://www.fairprice.com.sg/cny/catalogue/.


This is a media release by FairPrice Group.

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