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Sugar, spice and a little mischief are coming to your daily commute. The new Hello Kitty And Friends x The Powerpuff Girls Buttercup and Kuromi SimplyGo EZ-Link charms bring two familiar favourites together — at $14.90 each.
The crossover features two designs starring Buttercup and Kuromi, with matching green-and-black outfits and Kuromi’s recognisable skull motif. Buttercup even sports Kuromi’s signature pointed hood, giving the pint-sized superhero a mischievous makeover.
Beyond their collectible appeal, these charms double as SimplyGo EZ-Link travel essentials, adding a playful touch whenever it’s time to tap in and head off.
Where to get them
The charms are being made available progressively at all SimplyGo vending machines in malls, so availability will depend on the rollout at each location.
Each charm costs $14.90 and comes with no top-up value. Before using it, top it up at a ticketing service kiosk to activate it, then pair it with the SimplyGo app.
Whether you’re drawn to Buttercup’s feisty personality or Kuromi’s cheeky charm, this crossover gives your everyday commute a cute little upgrade.
Hello Kitty fans, your next tech upgrade could come with a few very cute extras. Sony has unveiled its first collaboration with Hello Kitty, bringing limited-edition smartphone and headphone bundles to Singapore — complete with exclusive Hello Kitty merchandise designed for Sony Store customers.
Pre-orders open on 6 October 2026, with prices starting from S$149. The collection is available exclusively through Sony Store channels, and every bundle includes a Hello Kitty tote bag, plus either a headphone pouch or a sacoche-style shoulder bag, depending on the device selected.
Headphone Bundles From S$149 — With A Hello Kitty Pouch And Tote
A new pair of headphones and matching Hello Kitty accessories? That is the appeal of the three headphone bundles, which pair Sony’s wireless listening options with a Sony Store exclusive original Hello Kitty pouch and tote bag.
The pouch doubles as a carrying case for the headphones and personal belongings, while the tote is made for everyday use. Together, they give fans a way to bring Hello Kitty along on commutes, coffee runs and days out.
The three options are:
WH-CH530 Sony x Hello Kitty Collaboration Model — S$149
WH-CH730N Sony x Hello Kitty Collaboration Model — S$249
WH-1000XM6 Sony x Hello Kitty Collaboration Model — S$609
At S$149, the WH-CH530 bundle is the collection’s most affordable option. These entry-level wireless headphones offer intuitive button controls and multipoint connection for everyday listening, online learning and streaming.
For those who want noise cancellation, the S$249 WH-CH730N bundle pairs a lightweight, foldable headphone design with Dual Noise Sensor technology, customisable audio settings and improved call quality.
The S$609 WH-1000XM6 bundle features Sony’s flagship headphones, combining premium sound with advanced noise cancellation — a tempting upgrade for music lovers who also have a soft spot for Hello Kitty.
The Xperia Bundle With Two Hello Kitty Bags
For fans planning a smartphone upgrade, the Xperia 10 VIII Sony x Hello Kitty Collaboration Model is available for pre-order at S$919.
This bundle includes the Xperia 10 VIII, an original Hello Kitty sacoche-style shoulder bag for the phone and other small essentials, and a Hello Kitty tote bag. That means two collectible accessories to work into your everyday outfits.
The Xperia 10 VIII is available in Frozen White, Frosted Grey and Misty Lilac. Its everyday features include enhanced stereo speakers, a screen approximately 50% brighter than its predecessor and up to two days of battery life, according to Sony.
There is also a “Rewards & Pay” menu, accessible with a double press of the power button, for quick access to payment and rewards apps.
Try The Products And Snap A Photo At 313@somerset
Fans can also head to Sony Store at 313@somerset, where a specially curated space lets visitors explore and experience the Sony products firsthand.
An exclusive photo wall adds another reason to stop by — and a spot to capture a keepsake of the collaboration.
Where To Pre-Order
The limited-edition Sony x Hello Kitty bundles are available for pre-order from 6 October 2026, exclusively through Sony Store channels. Quantities are limited, so fans eyeing the exclusive accessories may want to check the collection early.
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Mickey Mouse’s iconic white glove is getting a new job: helping you tap in for your daily commute.
The Extendable Mickey Glove SimplyGo EZ-Link charm has an adjustable, extendable design, so you can reach the fare reader without digging through your bag for a card. It’s a fun collectible for Disney fans, with a practical use every time you travel.
The charm costs S$29.90 each, with no top-up value included. It is available progressively at these SimplyGo Ticket Offices and Ticketing Service Centres:
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Sanrio fans can now carry a little Singapore pride wherever they go with the new Sanrio Characters Hello Singapore EZ-Link cards!
Priced at $10 each, the Singapore-exclusive collection features five adorable designs starring Hello Kitty, Cinnamoroll, Kuromi and My Melody against familiar local sights. There is also a special design featuring the characters gathered around an old-school ice cream cart.
Each card comes with no top-up value, so remember to add funds before using it for public transport or retail payments.
The five designs are available exclusively at the Sanrio Chinatown Store, making this a collection worth adding to your next Chinatown shopping trip. Pick your favourite character or complete the entire set for $50!
Sanrio Chinatown Store
25 Smith Street
Singapore 058939
Each EZ-Link card is priced at $10 with no top-up value. Terms and conditions apply.
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Winnie the Pooh fans, here is a charming new way to tap and travel!
SimplyGo EZ-Link has launched a Winnie the Pooh Plush SimplyGo EZ-Link Charm, featuring the beloved bear’s smiling face in a soft and cuddly design. Complete with a metal ring, it can be easily attached to your bag, keys or lanyard for convenient everyday use.
More than just an adorable collectible, the plush charm functions as a SimplyGo EZ-Link payment device—making every tap on public transport a little more cheerful.
Priced at $29.90 with no stored value, the Winnie the Pooh Plush SimplyGo EZ-Link Charm is available exclusively on Lazada from 8 September.
Pooh collectibles have a habit of disappearing quickly, so fans should secure theirs before it sells out!
