7-Eleven Hong Kong Launches Mini New Balance Sneaker Blind Boxes

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7-Eleven Hong Kong is celebrating its 45th anniversary with a new collectible collaboration alongside New Balance — and sneaker fans may want to keep an eye on this one.

Released as part of New Balance’s Grey Days campaign, the “Mini Puzzle Magnet” collection transforms six iconic sneaker models into detailed miniature 3D puzzles. Featured silhouettes include the 574, 2002R, 2010, 990v6, 204L and 1300, with each model arriving in two colourways for a total of 12 collectible designs.

Each mini sneaker can be taken apart into six individual components — including the sole, upper, laces and signature “N” logos — allowing collectors to rebuild the shoes piece by piece. The sneakers also come with built-in magnetic bases, making them display-friendly for desks, shelves or even refrigerators.

Screengrab from @kentwpe9ep/TikTok

Adding to the appeal, every pair comes packaged in a semi-transparent mini shoebox inspired by actual New Balance packaging, complete with recreated size labels, barcode details and logo tissue paper to mimic the full sneaker unboxing experience.

One of the biggest highlights is the hidden-edition 1300 model, which has been randomly inserted into approximately 5% of blind boxes, making it one of the rarest collectibles in the series. Another exclusive green 1300 version will only be available at selected New Balance stores in Hong Kong.

The collection officially launched on 20 May 2026 at participating 7-Eleven outlets and selected New Balance stores in Hong Kong.

Customers can redeem the “Mini Puzzle Magnet” sets through various stamp mechanics running till 3 July 2026. Shoppers who spend HK$20 in a single transaction at participating 7-Eleven outlets or online will receive one stamp, with additional stamps awarded for every extra HK$10 spent.

Redemption options include:

  • 4 stamps + HK$56 for one random set
  • 6 stamps + HK$88 for two random sets
  • 20 digital stamps for one free random set via the 7-Eleven app (limited to 5,000 sets)
  • yuu members can also redeem one set using 8,800 yuu points + HK$25

Each set includes one pair of mini sneaker puzzles and one matching shoebox.

For collectors who want to properly display the full collection, 7-Eleven will also be launching a limited-edition “Mini Puzzle Model Locker” for pre-order from 27 May to 9 June 2026.

The locker is designed to store up to 11 mini sneaker sets and comes in two versions:

  • Standard Version (HK$288): Includes one cardboard-style locker, four mini T-shirts and one decorative sticker sheet
  • Customised Version (HK$388): Includes the same accessories, but allows buyers to personalise the locker door with a custom name

Only 711 locker sets will be available on a first-come, first-served basis via the 7-Eleven app and website. Collection is expected from 1 July onwards, while the customised edition will be available from 8 July 2026.

@kentwpe9ep New Balance x 7 Eleven Hong Kong #sneakerhead #7eleven #newbalance #hongkong #hongkongshopping ♬ original sound – Uncle K

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G-SHOCK x Coca-Cola® GA-2100 Launching In Singapore From 22 May 2026

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G-SHOCK is teaming up with Coca-Cola® for a special-edition timepiece that blends streetwear nostalgia with one of the most iconic beverage brands in the world — all in celebration of Coca-Cola’s 140th anniversary.

Built on the fan-favourite GA-2100 silhouette, the new collaboration watch takes inspiration directly from the unmistakable Coca-Cola contour bottle, incorporating the brand’s signature red and white colour palette across the bezel and strap. The result is a bold yet wearable design that feels instantly familiar, especially for longtime fans of both brands.

Coloring

A bezel and band in colors drawn from the iconic Coca-Cola contour bottle.

Bottle motif


The day indicator hand at the 9 o’clock position and the band loop each carry a fluted bottle motif.

Dial


The dial combines Coca-Cola-toned hues with printed graphics that evoke the bubbles in Coca-Cola’s fizz.

Case back


An engraving on the case back, inspired by a bottle cap.

Package


This special-edition watch comes in exclusive packaging created to mark the collaboration and the 140th anniversary of Coca-Cola.

Known for its slim profile and octagonal bezel, the GA-2100 has become one of G-SHOCK’s most sought-after modern designs in recent years, often praised for combining the toughness the brand is known for with a more streamlined everyday look. This limited-edition release adds a playful retro twist, making it likely to appeal to collectors, sneakerheads, and Coca-Cola memorabilia fans alike.

Small details throughout the watch further tie the collaboration together, giving it a vintage-inspired aesthetic without going overboard. The contrasting colours, combined with the rugged GA-2100 construction, create a piece that feels equally suited for daily wear or display in a collection.

The G-SHOCK x Coca-Cola® collaboration watch will retail for S$249. It will be available online from 11am on 22 May 2026, followed by in-store availability from 23 May 2026 at selected outlets.

With Coca-Cola celebrating 140 years globally, collaborations like these are expected to draw strong interest — especially among fans who enjoy crossover collectibles that merge fashion, lifestyle, and pop culture into a single release.

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Character Fest at Takashimaya is filled with Sanrio Plushies, Mofusand Merch & More till 25 May 26

Collectors, plushie hunters, and blind box fans may want to clear some bag space this month. A massive Character Fest packed with Sanrio favourites, Mofusand collectibles, Miffy merchandise, plush toys, blind boxes, and adorable accessories has officially landed at Takashimaya, Talking Hall, B1 — and it is shaping up to be one of the cutest shopping stops of the season.

Sanrio Tote Bags $8 (U.P. $29-$35)

Mix and match 3 for $50

Running from now till 25 May 2026, the event brings together a wide lineup of character merchandise ranging from cuddly plushies and lifestyle accessories to collectible items that fans rarely walk away from empty-handed. Expect shelves filled with familiar faces from the Sanrio universe alongside the wildly popular Mofusand cats and timeless Miffy collectibles.

Shoppers can browse through a mix of blind boxes, stationery, keychains, bags, soft toys, home accessories, and limited-edition merchandise — making it easy to lose track of time while hopping from one display to another. Fans of collectible culture will likely appreciate the variety available, especially with blind boxes continuing to be one of the hottest trends among character merchandise lovers.

The festival also doubles as a good chance to hunt for gifts, desk accessories, room décor pieces, or simply add another plushie to an already-growing collection. From oversized cuddly companions to smaller collectible finds, there is something for both casual shoppers and hardcore collectors alike.

Given the popularity of Sanrio characters, Mofusand drops, and Miffy merchandise in Singapore, crowds are expected throughout the promotional period — especially closer to the weekends.

Character Fest 2026

📍 Takashimaya, Talking Hall, B1
📅 Now till 25 May 2026

Fans of cute collectibles may want to head down before the more popular designs disappear from the shelves.

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STARLUX x NISSIN Launches Giant Cup Noodle Bag Set — Comes With Limited-Edition Noodles

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Cup noodles are getting a serious glow-up.

STARLUX Airlines is teaming up once again with NISSIN FOODS for a collaboration that is equal parts quirky, nostalgic, and surprisingly practical.

The new Jumbo Cup Noodle Bag Set takes inspiration from the iconic Cup Noodles design and transforms it into an oversized cylindrical carry bag that genuinely looks like a giant instant noodle cup. From airplane-window sunset graphics to STARLUX’s signature airplane fish cake details, the bag is packed with subtle aviation touches that frequent flyers and travel lovers will appreciate.

Beyond the novelty factor, it is actually functional too. The structured cylindrical design gives the bag a sturdy shape while offering enough room for drinks, snacks, phones, wallets, and other daily essentials. Whether it is a casual weekend outing, café hop, or even a camping trip, this is the kind of accessory that will definitely turn heads.

Inside the bag, buyers will also receive six limited-edition STARLUX × NISSIN cup noodles inspired by STARLUX’s Asian destinations:

  • Japanese Tonkotsu Flavor (2 cups)
  • XO Sauce Seafood Flavor (2 cups)
  • Thai Tom Yum Shrimp Flavor (2 cups)

The noodles are made using freeze-drying technology with no preservatives or artificial colouring added.

And yes — there is an even crazier surprise hidden inside.

Every Jumbo Cup Noodle Bag Set comes with a random complimentary flight redemption voucher, with three lucky buyers walking away with round-trip tickets from Taiwan to destinations including Japan, Thailand, or Hong Kong & Macau.

The collectible set is currently available on the official STARLUX online store for NT$790 (about S$32). Customers should note that the item only ships within Taiwan at the moment. Singapore-based fans who want to get their hands on it may need to use a freight forwarding service such as Vpost or other Taiwan forwarding providers.

For those hoping to score one without going through forwarding arrangements, STARLUX Singapore is also running giveaways and updates on their official Facebook page:

Between the oversized cup noodle aesthetic, limited-edition flavours, and the chance to win free flights, this might easily become one of the most talked-about aviation collaborations among collectors and travel fans this year.

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adidas Chinese Style Track Top Returns on 15 April — Limited Release Across Selected Stores in Singapore

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If you missed it the first time, here’s your second shot.

adidas is bringing back its highly sought-after Chinese Style Track Top this 15 April 2026, blending its iconic three-stripe DNA with a distinct cultural edge that has already won over fans across the region.

This isn’t just another track jacket drop. It’s a piece that taps into heritage-inspired design while keeping things effortlessly wearable — the kind of statement outerwear that stands out without trying too hard.

A Fusion of Signature Style and Cultural Influence

The Chinese Style Track Top stays true to what adidas does best — clean silhouettes, sporty functionality, and timeless appeal — while incorporating subtle cultural elements that give it a unique identity.

Expect:

  • Classic adidas stripes with a refreshed aesthetic
  • A versatile fit that works for both casual and streetwear looks
  • A standout design that adds character without going over the top

It’s easy to see why this piece sold out previously — and why demand is expected to spike again.

Limited Release — Don’t Wait

This drop will be available only at selected adidas stores in Singapore, with purchases limited to 2 pieces per customer.

Participating outlets include:

  • adidas Brand Centre Orchard
  • adidas Marina Bay Sands
  • adidas Suntec City
  • adidas VivoCity Originals (B1)
  • adidas VivoCity Performance (L1)
  • adidas Originals Bugis+
  • adidas Changi Airport (Terminals 1, 2 & 4)
  • adidas Resorts World Sentosa
  • adidas Jewel

With limited quantities released per store, shoppers are encouraged to head down early — especially if you’re eyeing specific sizes.

Worth the Hype?

For those who appreciate apparel that blends sport heritage with cultural storytelling, this drop hits the sweet spot.

It’s not loud, but it speaks.
It’s not overdesigned, but it stands out.

And in true adidas fashion — it’s built to be worn, styled, and seen.

Mark your calendar: 15 April 2026.

Because once it’s gone… it’s gone again.

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