Confusion Is High: Just Where the Economy Is Heading Post COVID-19?

Featured Image Economy

Many people on the Web are talking about the COVID-19 pandemic and its impact on the world. At the moment, there is already no doubt that the impact is devastating. It’s already caused a recession that might be one of the worst in history. Opinions about the implications of it for investors are rather diverse so it’s hard to find some truly helpful information.

Hopefully, excerpts from this coronavirus investing discussion between two well-known personal finance bloggers, one of whom has a PhD in biology, will help clear some things up for you.

First of all, you need to understand that for all information available about this virus none of it is very accurate. Many sources give data about fatality rates and treatments. But the are errors in the former and not yet enough research about the latter. It will take more time to develop effective treatments for this specific strain of SARS. Before that, the number of fatalities and rate of recovery of every nation depends on the quality and availability of healthcare.

Lockdowns are in place in order to reduce the burden on healthcare providers. And it’s the lockdowns that hit economy the hardest. Therefore, finding effective treatments and developing a vaccine are now essential steps for global economic recovery.

At the moment, there is hope that a vaccine for COVID-19 will be developed faster than it usually takes. With such a tremendous impact on the economy, a stream of funds going into the research and development of treatments is unprecedented. However, vaccine development isn’t a precise science and it’s impossible to say when exactly, if ever, one will be produced.

How Governmental Response Influences the Overall Impact of the Pandemic

The main focus of government response to the spreading of this virus aims to flatten the curve. This means that they are trying to reduce the number of cases and fatalities to reduce the burden on the healthcare industry. That’s what measures like social distancing and lockdowns have to achieve.

Sadly, because of the inconsistency and slowness of response in many cases those results were not achieved. Some countries, like Canada, South Korea, and Iceland, fared better and succeeded in preventing bad outbreaks. However, in other places, like some parts of the USA, cities and their healthcare facilities are overwhelmed.

To help stop the progress of the pandemic governments and businesses also had to take additional measures. Some manufacturing facilities are now producing healthcare items instead of their focus products. There should also be additional training for people in healthcare and setups of tent hospitals or similar facilities. These should help manage the influx of patients should the situation get worse.

All in all, it’s clear now that the COVID-19 has a much higher fatality rate than the flu and a long incubation period. However, economic damage from lockdowns is devastating. Very soon governments will start weighing the good of lockdowns against their economic implications. It’s likely that many quarantine measures will be lightened to aid in the recovery of economies. There is a risk that this will cause another wave of patients.

Impact of the Pandemic on Mental Health and Its Effects on the Economy

Some governments are trying to provide people locked in their homes without work with financial support. However, installing new social programs is challenging on many levels. The fact that this situation is extremely stressful exacerbates the problems. The impact of it on mental health adds to the overall economic downturn as people lose their ability to be productive. For the healthcare industry in epicenters of the pandemic, like NYC, this may result in thousands of healthcare personnel developing PTSD symptoms.

Of course, such an impact on the workforce will only exacerbate the detrimental effects of the pandemic on global economy. Those mental health effects will result in an increase of alcoholism, depression, abuse, and a multitude of other issues that have a high death toll and far-reaching economic implications.

All in all, governments are in a very difficult place. They have to choose between the health of the nation and the economic necessity to reopen businesses. There is no perfect solution here and the only sure thing is that there is no avoiding massive damage to both people and economies.

At the moment, South Korea has the best model for dealing with the virus. It’s mostly due to widespread testing that allowed to minimize the lockdowns and economic implications of thereof. However, these measures are impossible to implement (or are already too late) in many other countries.

The Great Depression Is Coming

With such devastating economic effects of lockdowns, the recession caused by this pandemic might be comparable to the Great Depression. However, as the situation is extremely complicated, forecasting is very difficult.

On the one hand, millions of businesses already have and will go bankrupt still. On the other hand, they will free up space for new businesses. The question is whether the drop in the economy can be offset by the increase in the activity by publicly-traded companies. The price of stocks might go up, but it also might not.

Overall, uncertainty is everywhere and any investor should be extremely cautious but also looking forward.

Read More...

What are investment bonds?

Simply put, bonds are a type of fixed-income investment that results in an investor lending money to the bond issuer in exchange for interest payments. The cash you inject into these funds will be invested in a variety of assets, for example property or shares.

You will received steady interest income with a potentially higher yield compared to the interest from a savings account.

However, the amount you get back isn’t guaranteed and depends on how successful (or not) the investments have been. The value of your investment can fluctuate greatly – you may either see a huge return on investment or you may lose money. This means there is a financial risk involved as there is a possibility you’ll get back less than you invested in the first place.

How do they work?

If you want to invest in bonds, you will require a lump sum – and some bonds require a minimum cash amount. Most people that invest in bonds will use a qualified professional or investment company who will explain the different funds available for you to invest in. As explained above, there is usually no minimum term length, so a lump sum will be paid to you either on death or when you request to withdraw money from your bond. It’s worth noting that if you wish to withdraw early on, you may have to pay a penalty charge.

What are the pros and cons of buying bonds?

Here are just a few of the pros and cons of investment bonds.

Pros

  • You may see the money you invested grow, meaning you get back more than you put in
  • Certain investment bonds have conditions that you won’t get back less than you invested
  • As bonds are a type of life insurance, certain policies may pay out a lump sum higher than the value of the bond if you die
  • Usually, you can withdraw cash from your bond each year up to a set limit
  • They can be an effective way to save long-term

Cons

  • The value of your investment may go down, meaning you get back less than you put in
  • You may face penalty charges if you want to withdraw money early on
  • This means your money will be tied up for several years
  • You may also have to pay charges when setting up the bond

There are many other pros and cons associated with investment bonds. Fully understanding the associated risks before investing is essential – as bonds are not suitable for all investors. It’s important to seek advice from a financial professional before making any type of investment.

 

Read More...

9 Things You Will Learn From The Google Digital Garage

The increasing demands of Digital Marketing in corporations, agencies, and small businesses paved way for the creation of digital marketing professionals. There is an increase interest in this field, which is fueled by competition. If you want to claim a coveted spot in the Digital Marketing scene, this Google Course is for you.

Simply go to learndigital.withgoogle.com/digitalgarage to create an account. Apart from that, here are some things you may want to know.

#1: GOOGLE DIGITAL GARAGE IS FREE

The best thing about Google Digital Garage is its non-profit nature. Everything from the courses down to the tests and certificates are FREE. Brush up your digital skills to grow your career, business, or self-esteem by setting up a learning account. Anyone can benefit from this, regardless of their educational background and skill level.

#2: GOOGLE DIGITAL GARAGE IS FOR EVERYONE

The Digital Garage has a user-friendly interface whereby the learner will go through hours of lecture and self-administered tests on his or her own pace. You can easily watch the video tutorials with subtitles and transcript. You may want to take it in a span of a week or two. No one will pressure you. An expert may refresh his or her learning, while a novice will expand his or her knowledge with this.

#3: YOU CAN SKIP PARTS YOUR WELL-VERSED IN

If you are well-versed in a particular topic, you may skip the tutorial videos and go directly to the short multiple choice test. You need to complete each lesson by completing the test perfectly. Otherwise, you will have to watch all the tutorial videos again. If you are confident enough, give it a shot!

#4: YOUR MOBILE DEVICES ARE POWERFUL

Whether you admit it or not, one of the first things that you do on a daily basis is to check your phone for notifications. More people are inclined to using their mobile devices on a daily basis. That being said, you need to turn your website or page into a mobile-friendly space. Check whether your website or page is mobile-friendly through the Google’s Mobile-Friendly Test tool. This tool shall take you a minute or less to assess whether your website or page is good to go. Go to search.google.com/test/mobile-friendly to find out more.

#5: YOU CAN TAKE MORE THAN ONE MODULE AT A TIME

Because Circuit Break entails that we are the masters of our own schedule, you may take as many modules as you want. You can begin with some topics you like and move on to another module. It is up to you to finish the first module when you are ready. A progress indicator on your course landing page will help you track your progress.

#6: THERE IS A DIFFERENCE BETWEEN SEO AND SEM

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The former focuses on organic results. While, the latter encompasses both organic results and paid tactics. SEM involves paid advertisements in order to be displayed in a page. Both processes aim to increase the visibility of a brand in search engines.

#7: KEYWORDS ARE IMPORTANT

Keywords are the words and phrases that people type in search engines such as Google. The goal is to ensure that your page’s keywords are relevant to what people are searching for. This increases the chances of them stumbling across your content. You may use tools such as Google’s Keyword Planner or Bing’s Keyword Research Tool.

#8: YOU CAN GET ALERTED WHEN YOUR WEBSITE IS SEARCHED

Google Alerts is a notification service powered by Google. Alerts sends emails to the user when it finds new results that match the user’s search term. For instance, I dedicated a notification to the term “Miss Psychobabble” to track when people are searching for my Psychology blog. I receive emails from Google whenever readers are searching through newspaper articles, web pages, podcasts, or other scientific research that match my term.

#9: CAN GOOGLE CERTIFICATE HELP YOU GET THE JOB

As I said, the completion of a module entails you to get a certificate. I, for one, finished my Digital Marketing course of 107 lessons and several multiple choice tests. A Google certificate can help you land the job by increasing your skills. It is attractive to see Google in one’s C.V.

Image Credits: unsplash.com

It can help you flourish in a field if you learn all the courses properly. Work on yourself by expanding the knowledge and applying it in the future. Learn the best ways to sell resume or brand – digitally at least.

Read More...

Advantages Of Having Multiple Sources Of Income

Times are tough. Amidst the chaos, who does not have an additional source of income? Side hustles are lifelines in this ever-changing economy. As my full-time position is on halt due to school closures, I exhausted all of my efforts in writing for a couple of websites.

Having multiple income streams allows you to secure your savings in the long run. If you are working full-time as a teacher and are selling cupcakes on Instagram, then you have two income streams. Say you are an investor too! That grows your income streams to three. Not to mention, you may also earn money by selling your stock photos online. That will enable you to generate income from four streams.

As you can imagine, maintaining a day job and running multiple side hustles can be quite overwhelming. Such endeavors require a considerable amount of time, effort, and commitment. However, you cannot deny the benefits of having multiple sources of income!

#1: BROADER SKILL SET

Your multiple streams of income allows you to experience different issues and solutions. It will widen your skill set. Some experiences will call for an analytical mindset, while others will require your creative juices. You have to be able to adjust to the demands of your tasks.

You can develop new skills as a result. Not only can this be extremely gratifying, but they also provide you with an extra layer of security should you apply for a promotion or leave your job.

#2: FINANCIAL SECURITY

It does not take a genius to conclude that leaving your fate in several wheels will expand your chances of winning. Industry wages simply have not caught up with inflation over the years. Even if your job provides you a six-figure paycheck monthly, that goes out the window once you hit retirement age.

Multiple streams of income creates a good safety net. You may also invest some of your extra income to a diverse portfolio.

#3: WIDER NETWORK

Having multiple businesses or positions allows you to meet different people and acquire several partnerships. In the age of social media, opportunities to collaborate with big brands or personalities are as abundant as ever.

Do not underestimate the power of a useful content. You will never know who might be reading, watching, or listening!

#4: BETTER MINDSET

There is a learning curve to all of this. Do not feel bad if you stumble during the initial phases. Your first attempt to sell your items online may not be successful, but you have learned valuable lessons along the way. Use what you learned in digital marketing and e-commerce to provide better consumer services on your second round.

Image Credits: unsplash.com

According to Meir Ezra: “Your income is proportional to your control.” The willpower to control your finances is in your hands. The future is in your hands. Start growing your income today! Chances are, you already have a few ideas tucked away anyway. So, do your research and char potential clients and suppliers. Your bank account will thank you later.

Read More...

Marketing Trap: Why Do Sexual Ads Sell?

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell?

I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage.

1. Being attractive is associated with goodness.

Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest, sociable, sensitive, interesting, strong, more exciting, and so on to attractive people than to less attractive people. The Halo Effect can be linked to this too.

The Halo Effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. It can cloud our judgement as consumers or employers.

2. Being attractive increases your chances of getting the job.

At Old Dominion University in Virginia, Dr. Thomas Cash found that attractive people were seen as more hirable and more likely to be successful at a given job than unattractive candidates with similar qualifications. This is unfair to those with comparable qualifications and wider experiences.

3. Being attractive is associated with wits.

Researchers at the University of Wisconsin found that teachers assumed attractive students to be more intelligent and have parents who are more interested in the child’s education.

4. Being attractive is a sign of health.

In an Australian study, researchers morphed photographs of young adults so that their faces were perfectly symmetrical. In general, the symmetric version of each face received higher health ratings than the normal image.

5. Being attractive boosts your political ratings.

A study in Finland found that both male and female political candidates who look better than their competitors are more successful.

6. Beautiful people lure more consumers.

A professor and head of the Department of Advertising and Public Relations, Mr. Tom Reichert, once said that “Advertisers use sex because it can be very effective.”

“Sex sells because it attracts attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.”

Interestingly, some young men actually think that think Axe body spray will drive women crazy. Brand impressions are shaped by the people who advertise them. In essence, Hanes offer the same thing as Calvin Klein. However, the latter has “sexiness” stringed to it. That is what many customers want!

On to modern times, sex sells in form of the pictures posted by Social Media influencers. To the viewers who see these images, it can put a pressure on keeping up with the same standards of beauty. Having high standards of beauty can lead to insecurity and depression.

You must remember that we do not see what happens behind the scenes. We do not see the countless hours spent on post-production to capture a flawless model. Not to mention, many Social Media influencers revolve their lives on the brands they advertise.

Image Credits: unsplash.com

Know that these people are human too. Outer beauty has its perks, but it is superficial. As long as you are aware of your authentic self, you will not be swayed by marketing traps. This does not mean that you will undermine models or influencers. Instead, we must celebrate beauty and individuality!

Read More...