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With the Great Singapore Sale coming up next week, Frasers Centrepoint Malls has introduced a new too-good-to-be-true program — FrasersDeals.
As its name suggests, you would be expecting irresistible deals such as 1-for-1, 50% off, unbelievable discounts and free gifts from over 40 participating brands.
These brands are what you usually see in the malls by Frasers Centrepoint Malls.
We will name a few to get you excited:
Ajisen Ramen
BreadTalk
Dunkin’ Donuts
Soup Restaurant
The Manhattan Fish Market
Gong Cha
Popular Bookstore
Watsons
G2000
The Body Shop
Eighteen Chefs
..and MANY MORE
Now, how does 1-for-1 and 50% off for these brands sound? Un-un-un-un-unbelievable?
Well, you are not seeing things!
The deals will be released progressively over 5 weeks from 21 May to 24 June 2015.
For this week (21 – 27 May 2015), look out for exclusive dining deals such as 1-for-1 Ramen Set at Ajisen Ramen, $12 BreadTalk voucher for $6, 1-for-1 Fried Giant Platter at The Manhattan Fish Market and more.
In the following week (28 May – 3 Jun 2015), you should really be going for the 1-for-1 Milk Tea with Pearl from Gong Cha and the 1-for-1 Whole Chicken or 18 Piece Wings at Nene Chicken. How about heading to TimeZone for an entire day of fun with a $60 game credits for only $30?
In the 3rd week (4 – 10 Jun 2015), get pretty and dolled up with your BFF with 1-for-1 beauty treats that cover you from head to toe.
4th week (11 – 17 Jun 2015) is fashion & lifestyle week, get dressed up with brands from G2000, Bossini, Giordano and more.
Your stomach will be growling again in the concluding week (18 – 24 Jun 2015) where you can look forward to 1-for-1 food deals from Eighteen Chefs, Olio Cafe and The Manhattan Fish Market. Don’t forget to end off with a 1-for-1 ice cream at Bing Bing Ice Cream Gallery.
After getting you all hyped up, you must be wondering what you should do to enjoy these offers. Well, it’s as easy as ABC:
This awesome deal only last for a month, so make sure you get your friends and family members onto it. Like and Share this article with them so that they don’t miss it!
SINGAPORE, 19 May 2015: Economic growth and a healthy older population are rapidly expanding the affluent middle class in Singapore. New global research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries. Today’s affluent consumers place a higher priority on family, altruism and enriching experiences, ahead of luxury products and short-term satisfaction.
Providing for family, spending time with family and saving for the future are the top three priorities for Singapore’s mass affluent consumers. Giving back to charities and the community and protecting the environment also rate higher than buying leading brands and driving a luxury car. Spending on grandchildren, children and partners is the main indulgence for Singaporeans when investing their money (22%), followed by holidays (17%), and dining out (13%).
Christopher Evans, Director at Collinson Group says: “The quality of experience is increasingly the new currency for today’s affluent middle classes. Where previously the affluent middle class was more motivated by luxurious trappings, they now place a higher priority on family and life experiences such as travel, as well as experiences offered by the products and brands they choose. This is an important distinction for businesses trying to attract this growing and influential group.”
Collinson Group commissioned research with 4,400 consumers within the top 10-15% of global income in Brazil, China, India, Italy, Singapore, the United Arab Emirates, the United Kingdom and the United States. The global research identifies four “tribes”, or groups of people, who share some common traits which cut across age, gender and international boundaries.
Mid-Life Modernists are the most prominent tribe in Singapore and are characterised by their enthusiasm for technology. Prudent Planners are motivated primarily by family and trying to help others. The Stylish Spenders do still yearn for the finer things in life. Finally, there are the Experientialists who put money-can’t buy experiences at the top of their priorities.
Christopher Evans says, “The affluent middle class are the most valuable customers for many brands, particularly in the financial and travel sectors. As well as having high disposable income, this group shape the aspirations, buying habits and behaviour of other consumers.”
“Traditional definitions tend to define the middle class by income, spend or the products they buy” continues Evans. “Our research identifies tribes which span geographies and in fact share common behaviours and attitudes. Understanding these motivations and offering tailored experiences, rewards and communications is key to winning the hearts and wallets of the affluent middle class.”
Tribal attitudes to travel
Travel is a common motivator for the affluent middle class and they all expect travel enhancements such as airport lounge access, fast track security and upgrades from their banks or credit card providers but there are different expectations between the tribes.
Stylish Spenders travel in luxury, viewing services such as airport lounge access, concierge services, airport valet and pick-up by limousine as “essential”. Travel to the most luxurious locations with the opportunity for them to “show” their status is also important. Hence we are seeing hotels and airlines such as The Mandarin Oriental and Delta Air Lines “Delta 360” invitation only club offering very exclusive rewards which are not widely publicised to attract this group.
For Prudent Planners and Mid-Life Modernists, which represent 69% of the affluent global middle class, offering more flexible travel related rewards, such as the chance to transfer points to family members or provide access to lounges or priority airline seating for family, will appeal the most.
To attract Experientialists, brands should consider expanding the rewards and benefits offered in their programmes to include more international content to reflect the motivations of this segment. For example a credit card could give travellers priority access to the world’s best restaurants or the opportunity to experience local cultural events.
The affluent middle class in Singapore travel more for business than pleasure and as a result rate having more leisure time as a priority compared to the global average. When travelling on holiday, the focus is on recharging and being pampered and keeping in touch with friends and family.
Use of technology differentiates the tribes
The research shows a strong correlation between the most active users of technology and willingness to recommend and endorse brands they trust. A group of ‘technophiles’ spend over 20 hours a week of their leisure time on the Internet and are avid users of apps, social media, online shopping and streaming of digital content. Within this group, 72% are willing to make a repeat purchase from a brand they feel loyal to, 70% would recommend that brand to friends and family and 53% will choose this particular brand even if it is more expensive.
There are however clear differences in how the tribes prefer to use technology.
For example Stylish Spenders particularly value information which is personalised to them as well as the opportunity to tell others about access to exclusive destinations, hotels and restaurants via social media channels.
Smartphones, apps and digital experiences are valued by Mid-Life Modernists and offering promotions and price comparisons via mobile devices, particularly those that can benefit a whole family, is an effective way to engage with them.
Prudent Planners continue to value face-to-face interactions and retaining this as an option, rather than solely focusing on digital channels, is important for this sizeable segment.
Experientialists “live for the moment” and expect brands to regularly update digital content and offer unique experiences to maintain their interest.
Pen portraits of the four tribes
Prudent Planners are the largest tribe representing 41% of the overall sample. This group is motivated primarily by family and altruistic goals and is most prevalent in the United States and United Kingdom. Three quarters of this tribe (76%) cite spending time with family as their top indulgence and they have a higher than average interest in giving to charity (31%) and protecting the environment (30%). As the largest proportion within the affluent middle class at 41%, they are particularly valuable customers but are less motivated by material products and spend less time using technology such as smartphones or apps. Prudent Planners travel less than the other tribes but still take an average of six business and leisure trips a year. As a result, airline loyalty programmes are popular with this group, particularly if they extend benefits to the cardholder’s family. It is clear that to win over this group, companies need to think and act differently than they are today.
In contrast, Stylish Spenders seek the finer things in life. This tribe is most common in China and the United Arab Emirates and is four times more likely to buy leading brands than other affluent middle class consumers (76% compared to 22%) and drive a luxury car (70% compared to 25%). This is the group which invests the most in travelling in style across all aspects of the travel journey. Stylish Spenders are a small but very influential tribe with over half under 34 years of age (55%) and 32% earning over $190,000 per annum. Despite their high spending power, this group is the most loyal to brands they trust, participating in an average of five loyalty programmes and feeling loyal to up to eight brands.
Mid-Life Modernists stand out for their enthusiastic use of technology, with 61% citing gadgets as their biggest indulgence, 90% spending more than five hours a week using their smartphone and 45% spending over 20 a week online via a computer. Mid-Life Modernists are well represented in India and Singapore. Digital experience has a significant influence on this group and businesses which invest in this area can create powerful advocates amongst Mid-Life Modernists. This tribe is willing to endorse and promote a brand they feel loyal to via social media, with three quarters prepared to recommend a company to their friends and family; 74% more likely to make a repeat purchase from a trusted brand and 67% saying they are engaged members of loyalty programmes.
Unique, money can’t buy experiences and exclusivity rather than standard products and services motivate the Experiential tribe. This group is prevalent in China, the United Arab Emirates and the United Kingdom and are most likely to enjoy experiencing a different culture (76%) and use travel as a way of keeping in touch with friends and family (67%). Experiences such as spending on holidays (81%), dining out and luxury foods (64%) are also a priority. Engaging these customers demands flexible rewards that includes attainable travel redemption options and enriching lifestyle benefits.
Head down to your local Watsons pharmacy in their 4 days sale starting 21 May 2015.
Most of their items will be marked down in this sale with discount of up to 50% and more.
Don’t miss out their 1-for-1 offers on the first day of the sale. It includes items like Watsons’s Herbal Mouthwash, Bausch+Lomb Eye Solution and more.
Something that you should really consider is the Ocean Health’s Omega 3 Fish Oil 1000mg (300s + 60s) going at $49.50! (U.P $123, save 59%)
Here’s a good news for frequent flyers with Singapore Airlines:
From now till 10 July 2015, enjoy a 50% discount when you redeem your KrisFlyer miles for an Economy Saver award ticket online and travel within the same period.
If you have been trying to accumulate enough miles to redeem for a well-deserved trip, there’s no better time than now!
The KrisFlyer miles required shown below is AFTER the 50% discount per person per one-way travel for selected flights from 20 May to 10 July 2015. The promotion is valid for both one-way or round-trip (twice the number of KrisFlyer miles shown below)
South-East Asia
Destination
Flight No.
Miles Required
SINGAPORE TO BALI
SQ948/MI176
3750
BALI TO SINGAPORE
SQ949/MI175
3750
SINGAPORE TO JAKARTA
SQ950/SQ958
3750
JAKARTA TO SINGAPORE
SQ951/SQ957
3750
SINGAPORE TO JOG-JAKARTA
MI154
3750
JOG-JAKARTA TO SINGAPORE
MI153
3750
SINGAPORE TO KUCHING
MI372
3750
KUCHING TO SINGAPORE
MI371
3750
SINGAPORE TO BANGKOK
SQ982/SQ974
6250
BANGKOK TO SINGAPORE
SQ973/SQ981
6250
SINGAPORE TO HANOI
SQ176
6250
HANOI TO SINGAPORE
SQ175
6250
SINGAPORE TO MANILA
SQ918
6250
MANILA TO SINGAPORE
SQ919
6250
SINGAPORE TO PHUKET
MI749
6250
PHUKET TO SINGAPORE
MI758
6250
North Asia
Destination
Flight No.
Miles Required
SINGAPORE TO CHANGSHA
MI954
7500
CHANGSHA TO SINGAPORE
MI951
7500
SINGAPORE TO CHENGDU
MI938
7500
CHENGDU TO SINGAPORE
MI937
7500
SINGAPORE TO HONG KONG
SQ856
7500
HONG KONG TO SINGAPORE
SQ871
7500
SINGAPORE TO TAIPEI
SQ878
7500
TAIPEI TO SINGAPORE
SQ879
7500
SINGAPORE TO BEIJING
SQ802
10000
BEIJING TO SINGAPORE
SQ807
10000
SINGAPORE TO SHANGHAI
SQ832
10000
SHANGHAI TO SINGAPORE
SQ835
10000
SINGAPORE TO NAGOYA
SQ672
11250
NAGOYA TO SINGAPORE
SQ671
11250
SINGAPORE TO SEOUL
SQ602/SQ608
11250
SEOUL TO SINGAPORE
SQ607/SQ609
11250
West Asia and Africa
Destination
Flight No.
Miles Required
SINGAPORE TO BANGALORE
MI424
9250
BANGALORE TO SINGAPORE
MI423
9250
SINGAPORE TO COLOMBO
SQ468
9250
COLOMBO TO SINGAPORE
SQ469
9250
SINGAPORE TO MALDIVES
SQ452
9250
MALDIVES TO SINGAPORE
SQ461
9250
SINGAPORE TO MUMBAI
SQ426/SQ421
9250
MUMBAI TO SINGAPORE
SQ425/422
9250
SINGAPORE TO CAPE TOWN
SQ478
12500
CAPE TOWN TO SINGAPORE
SQ479
12500
SINGAPORE TO JOHANNESBURG
SQ478
12500
JOHANNESBURG TO SINGAPORE
SQ479
12500
South West Pacific
Destination
Flight No.
Miles Required
SINGAPORE TO DARWIN
MI802/MI804
10000
DARWIN TO SINGAPORE
MI801/MI803
10000
SINGAPORE TO PERTH
SQ225
10000
PERTH TO SINGAPORE
SQ224
10000
SINGAPORE TO BRISBANE
SQ255
12500
BRISBANE TO SINGAPORE
SQ256
12500
Europe
Destination
Flight No.
Miles Required
SINGAPORE TO LONDON
SQ308
17500
LONDON TO SINGAPORE
SQ317
17500
SINGAPORE TO ZURICH
SQ346
17500
ZURICH TO SINGAPORE
SQ345
17500
America
Destination
Flight No.
Miles Required
SINGAPORE TO HOUSTON
SQ62
18750
HOUSTON TO SINGAPORE
SQ61
18750
To redeem your KrisFlyer miles, please visit the Singapore Airlines here: http://bit.ly/1JyhtqF
Log in at the top left of the page with your KrisFlyer number and 6-digit PIN
Select ‘Book A Flight’ on your dashboard and Check the ‘Redeem award flight(s)’ box before selecting your travel details.
Please refer to the terms and conditions for this promotion.
Terms & Conditions
Bookings may only be made on singaporeair.com. This promotion is not available through KrisFlyer Membership Services, booking agents, or any other medium.
Bookings are valid only for online redemption of applicable Saver awards in Economy Class on selected Singapore Airlines and SilkAir flights.
Online redemption bookings must be made by 10 July 2015.
Tickets redeemed through this promotion are not applicable for upgrades.
This promotion is only applicable to confirmed flights. Waitlisted flights during this promotional period will be subject to the terms and conditions of this promotion if they are confirmed from the waitlist. This includes waitlisted flights made before the promotional period.
The travel period is from 20 May to 10 July 2015. All travel on the above selected flights must be completed by 10 July 2015.
There will be no 15% online redemption booking discount for this promotion in addition to the 50% redemption discount.
Taxes, fuel surcharges and fees are applicable in addition to the required redemption mileage and paid separately by the passenger in the applicable currency.
The 50% discount is only applicable on the number of KrisFlyer miles required for an award ticket. It does not apply to commercial tickets purchased with part miles, part cash. Taxes, surcharges and fees are separately charged and payable and are not subject to any discount.
This promotion is not valid with any other discount or promotion.
All ticket redemptions are subject to seat availability at time of booking in Economy Saver Class.
Redemption on Premium Economy is currently not available.
Redemption is not permitted on Singapore Airlines’ code-share flights operated on aircraft of other airlines.
Reissuing, revalidation, change to flight number, date of travel and/or itinerary is not permitted for tickets purchased through this promotion.
Return trip tickets must be booked, purchased and travelled within the promotion period. If any part of the itinerary is outside the promotional period, or if the itinerary includes a destination or flight number that is not part of the promotion, the 50% promotional discount will not apply to any part of the itinerary.
KrisFlyer, Singapore Airlines and SilkAir terms and conditions apply.
Singapore Airlines and SilkAir reserve the right to change the eligible destinations, flight numbers and travel dates, without prior notice.
Singapore Airlines reserves the right to vary these terms and conditions or terminate this promotion without prior notice at their own sole discretion.
For enquiries, please contact KrisFlyer Membership Services on (65) 67898188 or email KrisFlyer Membership Services.
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