Pokémon TCG 30th Anniversary Collection Drops At Cheers On 24 September — Prices From $34.90 With Very Limited Stocks!

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Pokémon Trainers and collectors, get ready to hunt — the highly anticipated Pokémon TCG: 30th Celebration anniversary collection is landing at selected Cheers stores across Singapore!

The special-edition products will go on sale on 24 September 2026 from 1pm, with prices starting from $34.90. Stocks are extremely limited, so collectors should check which products are available at each participating outlet before heading down.

Three Special Anniversary Products To Collect

The release comprises three Pokémon TCG products created to mark the franchise’s milestone celebration:

  • Pokémon TCG 30th Celebration Poster Collection — $34.90
  • Pokémon TCG 30th Ex Tin (Big) — $49.90
  • Pokémon TCG 30th Anniversary Elite Trainer Box — $89.90

The Poster Collection features anniversary-themed packaging and several promotional cards, while the 30th Ex Tincomes in two collectible designs featuring Sylveon ex and Greninja ex.

The biggest prize of the drop is undoubtedly the Pokémon TCG 30th Anniversary Elite Trainer Box. Priced at $89.90, the striking gold-and-white box features a special Pikachu anniversary design — and it will only be available at four Cheers outlets.

Elite Trainer Box Available At Only Four Stores

Collectors hoping to secure the limited-edition Elite Trainer Box will need to visit one of these locations:

  • Cheers Peranakan Place
  • Cheers Furama City Centre
  • Cheers Velocity @ Novena Square
  • Cheers Lau Pa Sat

With highly limited quantities available, those eyeing the Elite Trainer Box may want to plan their route early.

Pokemon TCG 30th Ex Tin (Big) and Pokemon TCG 30th Celebration Poster Collection

They will be available at selected Cheers outlets, including:

  • MRT stations: Paya Lebar, Canberra, Siglap, Chinese Garden, Woodlands, Serangoon, Sembawang, Punggol, TEL Woodlands Central, TEL Orchard, TEL Mayflower, Yew Tee and Buona Vista
  • CBD: Lau Pa Sat
  • Hotel: Furama City Centre
  • HDB estates: Hougang Central and Jurong East
  • Malls: Pasir Ris, VivoCity, Northpoint City, Ang Mo Kio Hub (#01-37), Jurong Point, Peranakan Place and Velocity @ Novena Square

Product availability may differ between stores, so shoppers are strongly encouraged to refer to the official product and outlet images before making their way down.

One Piece Per Series Per Customer

To give more Trainers a chance to purchase the collection, sales will be limited to one piece per series per customer.

Customers must also be at least six years old to make a purchase. All products are available strictly while stocks last.

With three anniversary collectibles up for grabs and very limited stock arriving at selected locations, this is one Pokémon drop collectors will not want to sleep on.

Pokémon TCG: 30th Celebration Launch Details

Date: 24 September 2026
Time: From 1pm
Venue: Selected Cheers stores
Purchase limit: One piece per series per customer
Eligibility: Customers aged six and above only
Availability: While stocks last

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MIFFY PERFUME BLIND BOXES LAND AT CHEERS & FAIRPRICE XPRESS WITH 6 SCENTS TO COLLECT!

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Miffy fans now have another adorable collectible to hunt for—and this time, it comes with its own fragrance!

The new Miffy Perfume Series Figurine Blind Boxes have arrived at selected Cheers and FairPrice Xpress stores, featuring six different scents to discover.

Each 30ml perfume bottle is topped with a cute Miffy figurine dressed in a different outfit, turning the fragrance into a display-worthy collectible too. Since every one comes in a blind box, the design and scent waiting inside remain a surprise until it is opened.

The collection features a mix of floral and fruity fragrances, paired with Miffy figurines in pastel pink, purple, blue, green and orange outfits. There is also a special secret design hidden within the series—a white Miffy wearing a bright golden crown!

Collectors can display the figurine-topped bottle as it is or remove the Miffy cap to use the perfume spray underneath. Cute, practical and packed with an element of surprise, this collection could easily tempt fans into picking up more than one.

The Miffy Perfume Blind Boxes are now available in stores. Pop by your nearest Cheers or FairPrice Xpress and see which Miffy scent finds its way home with you.

Product availability varies by store.

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Limited-edition Chilli Crab SimplyGo EZ-Link Charm drops at Cheers Peranakan Place

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Singapore’s iconic chili crab is taking public transport—with a ridiculously cute new look.

Created in collaboration with SimplyGo, Golden Chef and Cheers, the limited-edition SimplyGo EZ-Link Chili Crab Charm stars “Mr Crab”, a bright orange plush character complete with a chili perched on one claw.

More than just an adorable bag accessory, the charm can be used for contactless payments, allowing commuters to tap and travel around Singapore with Mr Crab by their side.

First stop: Cheers at Peranakan Place

The charm makes its first appearance exclusively at Cheers @ Peranakan Place from 14 August 2026.

Collectors hoping to secure one should head down early, as availability is strictly while stocks last. No price was stated in the announcement.

Peranakan Place is only the first stop on Mr Crab’s journey. The limited-edition charm is expected to make its way to more locations around Singapore, with further availability details to be announced.

For now, Cheers @ Peranakan Place is where shoppers can be among the first to get their claws on this uniquely Singaporean collectible.

Launch date: From 14 August 2026
Initial location: Cheers @ Peranakan Place 182 Orchard Rd, Singapore 238847
Availability: While stocks last

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My Melody SimplyGo EZ-Link charm now available for $16.90 each

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Sanrio fans, get ready — My Melody is here to add a dose of sweetness to your daily commute! 🌸 Whether you’re tapping in for work, school, or a weekend adventure, this adorable pink-eared bunny will be right by your side.

Priced at just $16.90 each (no stored value), the My Melody SimplyGo EZ-Link charm is now available at selected Cheers and FairPrice Xpress outlets — but only while stocks last. We all know how fast these Sanrio collectibles fly off the shelves, so don’t wait!

✨ How to get started:

  1. Top up your charm at any Self-Service Top-Up Machine.

  2. Pair it with the SimplyGo app to track your travel on the go.

With SimplyGo EZ-Link, you can breeze through MRT gates and board buses with style — no fumbling for cards, just a tap and go.

📍 Where to buy: Selected Cheers & FairPrice Xpress outlets island-wide.
💰 Price: $16.90 each (no stored value)
⚠️ Note: Terms & conditions apply.

Your ride just got a whole lot cuter — so hop to it before My Melody hops away!

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2-For-$2 Hello Kitty Plush Toys Available At Cheers For 1 Day Only On 19 Dec 22

Calling all Hello Kitty fans

Count down to Christmas with Cheers’s #AdventCalenDeal.

For only one day on 19 Dec 22, Cheers will be selling Hello Kitty plush toys at 2-for-$2 including a Cheers-themed Hello Kitty plushie.

Check out the deets below:

Share this promotion with your friends!

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