MIFFY PERFUME BLIND BOXES LAND AT CHEERS & FAIRPRICE XPRESS WITH 6 SCENTS TO COLLECT!

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Miffy fans now have another adorable collectible to hunt for—and this time, it comes with its own fragrance!

The new Miffy Perfume Series Figurine Blind Boxes have arrived at selected Cheers and FairPrice Xpress stores, featuring six different scents to discover.

Each 30ml perfume bottle is topped with a cute Miffy figurine dressed in a different outfit, turning the fragrance into a display-worthy collectible too. Since every one comes in a blind box, the design and scent waiting inside remain a surprise until it is opened.

The collection features a mix of floral and fruity fragrances, paired with Miffy figurines in pastel pink, purple, blue, green and orange outfits. There is also a special secret design hidden within the series—a white Miffy wearing a bright golden crown!

Collectors can display the figurine-topped bottle as it is or remove the Miffy cap to use the perfume spray underneath. Cute, practical and packed with an element of surprise, this collection could easily tempt fans into picking up more than one.

The Miffy Perfume Blind Boxes are now available in stores. Pop by your nearest Cheers or FairPrice Xpress and see which Miffy scent finds its way home with you.

Product availability varies by store.

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Limited-edition Chilli Crab SimplyGo EZ-Link Charm drops at Cheers Peranakan Place

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Singapore’s iconic chili crab is taking public transport—with a ridiculously cute new look.

Created in collaboration with SimplyGo, Golden Chef and Cheers, the limited-edition SimplyGo EZ-Link Chili Crab Charm stars “Mr Crab”, a bright orange plush character complete with a chili perched on one claw.

More than just an adorable bag accessory, the charm can be used for contactless payments, allowing commuters to tap and travel around Singapore with Mr Crab by their side.

First stop: Cheers at Peranakan Place

The charm makes its first appearance exclusively at Cheers @ Peranakan Place from 14 August 2026.

Collectors hoping to secure one should head down early, as availability is strictly while stocks last. No price was stated in the announcement.

Peranakan Place is only the first stop on Mr Crab’s journey. The limited-edition charm is expected to make its way to more locations around Singapore, with further availability details to be announced.

For now, Cheers @ Peranakan Place is where shoppers can be among the first to get their claws on this uniquely Singaporean collectible.

Launch date: From 14 August 2026
Initial location: Cheers @ Peranakan Place 182 Orchard Rd, Singapore 238847
Availability: While stocks last

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My Melody SimplyGo EZ-Link charm now available for $16.90 each

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Sanrio fans, get ready — My Melody is here to add a dose of sweetness to your daily commute! 🌸 Whether you’re tapping in for work, school, or a weekend adventure, this adorable pink-eared bunny will be right by your side.

Priced at just $16.90 each (no stored value), the My Melody SimplyGo EZ-Link charm is now available at selected Cheers and FairPrice Xpress outlets — but only while stocks last. We all know how fast these Sanrio collectibles fly off the shelves, so don’t wait!

✨ How to get started:

  1. Top up your charm at any Self-Service Top-Up Machine.

  2. Pair it with the SimplyGo app to track your travel on the go.

With SimplyGo EZ-Link, you can breeze through MRT gates and board buses with style — no fumbling for cards, just a tap and go.

📍 Where to buy: Selected Cheers & FairPrice Xpress outlets island-wide.
💰 Price: $16.90 each (no stored value)
⚠️ Note: Terms & conditions apply.

Your ride just got a whole lot cuter — so hop to it before My Melody hops away!

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2-For-$2 Hello Kitty Plush Toys Available At Cheers For 1 Day Only On 19 Dec 22

Calling all Hello Kitty fans

Count down to Christmas with Cheers’s #AdventCalenDeal.

For only one day on 19 Dec 22, Cheers will be selling Hello Kitty plush toys at 2-for-$2 including a Cheers-themed Hello Kitty plushie.

Check out the deets below:

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From refreshing beverages to savoury snacks to sweet treats, Cheers and FairPrice Xpress is going all out to pamper all this SAF Day! From now till 4 Jul 2022, various delicious snacks and drinks are on promotion at Cheers & FairPrice Xpress stores, up to 50% discount for all to enjoy!

Cheers and FairPrice Xpress is keeping spirits high this SAF Day! Whether you are a beer, wine or liquor drinker, Cheers and FairPrice Xpress has got your back. Edelweiss Canned Beer is now going for $9.90 for 2 (U.P. $15.60), while Suntory Roku Gin is only at $68.00 per 700ml bottle (U.P. $87.00).

There’s also a wide range of non-alcoholic beverages to choose from. Pokka Premium Milk Tea / Coffee is now going for $2.80 for 2 (U.P. $4.80). Other drinks on promotion also include Starbucks Canned Coffee, now going at half price, $3.30 for 2 (U.P. $6.60)!

Don’t miss out on savoury snacks and sweet treats that are bound to satisfy your midday cravings. Marigold Low Fat Mixed Berries Yogurt now available at $1.00 (U.P. $1.60), while Walls Carte D’or Ice-Cream Assorted is going for $14.90 for 2 (U.P. $17.80), amongst other treats.

Curb your midnight hunger pangs with Cheers and FairPrice Xpress, as they are all stocked up with a wide array of delicious quick bites and instant food such as Chuan Heng Bee Suan La Fen Original / Mala Dry Flat Noodles at $2.95 per pack (U.P. $3.60). Staple Gardenia Twiggies Assorted is also on promotion, $3.00 for 2 (U.P. $3.40).

From midday snacks to refreshing drinks to midnight supper bites to spirits, it seems like Cheers and FairPrice Xpress really got us covered good this SAF Day! Check out your nearest Cheers store now for many more discounted treats, while stock last!

 

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