Buttercup Meets Kuromi: New SimplyGo EZ-Link Charms Are $14.90 Each

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Sugar, spice and a little mischief are coming to your daily commute. The new Hello Kitty And Friends x The Powerpuff Girls Buttercup and Kuromi SimplyGo EZ-Link charms bring two familiar favourites together — at $14.90 each.

The crossover features two designs starring Buttercup and Kuromi, with matching green-and-black outfits and Kuromi’s recognisable skull motif. Buttercup even sports Kuromi’s signature pointed hood, giving the pint-sized superhero a mischievous makeover.

Beyond their collectible appeal, these charms double as SimplyGo EZ-Link travel essentials, adding a playful touch whenever it’s time to tap in and head off.

Where to get them

The charms are being made available progressively at all SimplyGo vending machines in malls, so availability will depend on the rollout at each location.

Planning a trip to pick one up? Check the full list of SimplyGo vending machines in malls to find a location near you.

Activate before your first ride

Each charm costs $14.90 and comes with no top-up value. Before using it, top it up at a ticketing service kiosk to activate it, then pair it with the SimplyGo app.

Whether you’re drawn to Buttercup’s feisty personality or Kuromi’s cheeky charm, this crossover gives your everyday commute a cute little upgrade.

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Mickey’s Glove Is Now an Extendable EZ-Link Charm — Here’s Where to Get It

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Mickey Mouse’s iconic white glove is getting a new job: helping you tap in for your daily commute.

The Extendable Mickey Glove SimplyGo EZ-Link charm has an adjustable, extendable design, so you can reach the fare reader without digging through your bag for a card. It’s a fun collectible for Disney fans, with a practical use every time you travel.

The charm costs S$29.90 each, with no top-up value included. It is available progressively at these SimplyGo Ticket Offices and Ticketing Service Centres:

  • Buona Vista MRT Station
  • City Hall MRT Station
  • Tampines Bus Interchange
  • Sengkang MRT Station
  • Woodlands MRT Station

Before making a trip, check the opening hours of the ticket offices and service centres. As availability is progressive, the charm may reach the listed locations at different times.

Once you have yours, top it up at a ticketing service kiosk to activate it, then pair it with the SimplyGo app. Terms and conditions apply.

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Hello Kitty 2D LED SimplyGo EZ-Link charm now available at $16.90

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The new Hello Kitty 2D LED SimplyGo EZ-Link charm just landed, and it’s the kind of everyday essential that quietly steals attention. At $16.90, this isn’t just another collectible — it actually does something. Every tap at the gantry triggers a soft LED glow, turning your daily commute into a tiny moment of joy.

It’s simple, but that’s exactly why it works. The classic Hello Kitty design keeps things clean and instantly recognisable, while the LED feature adds just enough novelty without feeling gimmicky. Clip it onto your bag, your keys, or even use it as your main transit card — it’s functional, portable, and honestly hard to ignore once it lights up.

What makes this drop a little more interesting is how it blends nostalgia with utility. EZ-Link charms have been getting more creative lately, but this one leans fully into that “cute meets practical” space. No bulky cardholders, no digging through your wallet — just tap and go.

You can grab it now at Challenger outlets for $16.90 (no stored value included). Just a quick step before using: top it up at a Self-Service Top-Up Machine, then pair it with the SimplyGo app to get everything running smoothly.

Small detail, but the kind that makes a difference — especially when you’re tapping in and out multiple times a day.

Now the real question: if you had to sum up Hello Kitty in one emoji… what would it be?

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Sanrio x Singapore Icons EZ-Link Cards Land at $10 — Bus Stops, Kaya Toast & HDB Designs Set to Sell Fast

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Singapore’s everyday icons are getting a seriously cute upgrade — and this time, it’s the Sanrio squad taking over your wallet (literally).

From HDB blocks to kopi runs and even the neighbourhood playground, familiar local scenes are now reimagined with fan-favourite characters like Hello Kitty and friends. It’s a small drop, but one that’s already catching attention among collectors and Sanrio fans alike.

A Local Twist on Classic Sanrio Designs

Instead of the usual character-only designs, this collection leans fully into Singapore’s identity. Each card blends Sanrio’s signature charm with places most locals will instantly recognise:

Bus Stop EZ-Link Card — Available now

Kaya Toast EZ-Link Card — Launching 29 May, 1pm

HDB EZ-Link Card — Launching 26 June, 1pm

Dragon Playground EZ-Link Card — Launching 31 July, 1pm

It’s not just about aesthetics — these designs hit that sweet spot between cute and familiar, which is exactly why they’re likely to move fast.

$10 Each — But Here’s the Catch

Each EZ-Link card is priced at $10 (with no stored value), making them an easy pick-up whether you’re collecting or just want to switch up your daily commute card.

They’ll be released progressively via EZ-Link vending machines across malls, so availability will vary depending on location and timing.

If you’re planning to hunt them down, you’ll want to keep an eye on the official vending machine list here: https://bit.ly/EZLinkvendingmachine

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Ang Ku Kueh Plush SimplyGo EZ-Link charms now available in 3 colours

Singapore’s beloved traditional snack just got a playful upgrade! The Ang Ku Kueh Plush SimplyGo EZ-Link Charm is the latest collectible charm to hit EZ-Link vending machines across the island, blending nostalgic heritage with everyday convenience.

Priced at $20.90 each (no stored value included), these adorable plush charms are designed to look like the iconic Ang Ku Kueh — the soft glutinous rice cake traditionally filled with sweet mung bean paste and shaped like a tortoise shell symbolising longevity and good fortune.

Three Charming Colours to Collect

The Ang Ku Kueh Plush SimplyGo EZ-Link charms come in three eye-catching colours:

  • Pink
  • Red
  • Yellow

Each charm features a soft plush design that makes it both cute and functional, perfect for hanging on your bag, keys, or pouch.

Even better, the charm doubles as a mini coin pouch, allowing you to stash small essentials while keeping your travel card close at hand.

Tap & Go with SimplyGo

Just like other SimplyGo EZ-Link charms, this plush collectible works as a contactless transit card for commuting on Singapore’s public transport network.

To start using it:

  1. Purchase the charm from EZ-Link vending machines in malls (rolling out progressively).

  2. Top up the card at a Self-Service Top-Up Machine.

  3. Pair it with the SimplyGo app to track transactions and manage your card easily.

Once activated, simply tap the charm at MRT gantries and bus readers for quick and seamless travel.

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