Hello Kitty 2D LED SimplyGo EZ-Link charm now available at $16.90

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The new Hello Kitty 2D LED SimplyGo EZ-Link charm just landed, and it’s the kind of everyday essential that quietly steals attention. At $16.90, this isn’t just another collectible — it actually does something. Every tap at the gantry triggers a soft LED glow, turning your daily commute into a tiny moment of joy.

It’s simple, but that’s exactly why it works. The classic Hello Kitty design keeps things clean and instantly recognisable, while the LED feature adds just enough novelty without feeling gimmicky. Clip it onto your bag, your keys, or even use it as your main transit card — it’s functional, portable, and honestly hard to ignore once it lights up.

What makes this drop a little more interesting is how it blends nostalgia with utility. EZ-Link charms have been getting more creative lately, but this one leans fully into that “cute meets practical” space. No bulky cardholders, no digging through your wallet — just tap and go.

You can grab it now at Challenger outlets for $16.90 (no stored value included). Just a quick step before using: top it up at a Self-Service Top-Up Machine, then pair it with the SimplyGo app to get everything running smoothly.

Small detail, but the kind that makes a difference — especially when you’re tapping in and out multiple times a day.

Now the real question: if you had to sum up Hello Kitty in one emoji… what would it be?

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Sanrio x Singapore Icons EZ-Link Cards Land at $10 — Bus Stops, Kaya Toast & HDB Designs Set to Sell Fast

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Singapore’s everyday icons are getting a seriously cute upgrade — and this time, it’s the Sanrio squad taking over your wallet (literally).

From HDB blocks to kopi runs and even the neighbourhood playground, familiar local scenes are now reimagined with fan-favourite characters like Hello Kitty and friends. It’s a small drop, but one that’s already catching attention among collectors and Sanrio fans alike.

A Local Twist on Classic Sanrio Designs

Instead of the usual character-only designs, this collection leans fully into Singapore’s identity. Each card blends Sanrio’s signature charm with places most locals will instantly recognise:

Bus Stop EZ-Link Card — Available now

Kaya Toast EZ-Link Card — Launching 29 May, 1pm

HDB EZ-Link Card — Launching 26 June, 1pm

Dragon Playground EZ-Link Card — Launching 31 July, 1pm

It’s not just about aesthetics — these designs hit that sweet spot between cute and familiar, which is exactly why they’re likely to move fast.

$10 Each — But Here’s the Catch

Each EZ-Link card is priced at $10 (with no stored value), making them an easy pick-up whether you’re collecting or just want to switch up your daily commute card.

They’ll be released progressively via EZ-Link vending machines across malls, so availability will vary depending on location and timing.

If you’re planning to hunt them down, you’ll want to keep an eye on the official vending machine list here: https://bit.ly/EZLinkvendingmachine

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Ang Ku Kueh Plush SimplyGo EZ-Link charms now available in 3 colours

Singapore’s beloved traditional snack just got a playful upgrade! The Ang Ku Kueh Plush SimplyGo EZ-Link Charm is the latest collectible charm to hit EZ-Link vending machines across the island, blending nostalgic heritage with everyday convenience.

Priced at $20.90 each (no stored value included), these adorable plush charms are designed to look like the iconic Ang Ku Kueh — the soft glutinous rice cake traditionally filled with sweet mung bean paste and shaped like a tortoise shell symbolising longevity and good fortune.

Three Charming Colours to Collect

The Ang Ku Kueh Plush SimplyGo EZ-Link charms come in three eye-catching colours:

  • Pink
  • Red
  • Yellow

Each charm features a soft plush design that makes it both cute and functional, perfect for hanging on your bag, keys, or pouch.

Even better, the charm doubles as a mini coin pouch, allowing you to stash small essentials while keeping your travel card close at hand.

Tap & Go with SimplyGo

Just like other SimplyGo EZ-Link charms, this plush collectible works as a contactless transit card for commuting on Singapore’s public transport network.

To start using it:

  1. Purchase the charm from EZ-Link vending machines in malls (rolling out progressively).

  2. Top up the card at a Self-Service Top-Up Machine.

  3. Pair it with the SimplyGo app to track transactions and manage your card easily.

Once activated, simply tap the charm at MRT gantries and bus readers for quick and seamless travel.

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Sanrio characters Cherry Blossom EZ-Link card now available at $10 each

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Spring has arrived… and your favourite Sanrio friends are celebrating it in the cutest way possible.

EZ-Link has just introduced the Sanrio Characters Cherry Blossom EZ-Link Card, a delightful new collectible that captures the charm of sakura season. Dressed in soft pink hues and surrounded by blooming cherry blossoms, beloved characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin come together in one dreamy design that feels straight out of a springtime postcard.

For Sanrio fans and collectors, this is one card that’s hard to resist. The pastel sakura theme gives it a gentle, seasonal vibe, making it feel more like a keepsake than just a transport card. Slip it into your wallet or display it as part of your Sanrio collection — either way, it’s a sweet little reminder that spring is in full bloom.

The Sanrio Characters Cherry Blossom EZ-Link card is priced at $10 each (no top-up value) and will be rolling out progressively at EZ-Link vending machines located in shopping malls across Singapore. That means you might start spotting them at your nearest mall very soon.

If you’re planning to hunt one down, it’s a good idea to check where the vending machines are located before heading out. You can find the full list of EZ-Link vending machine locations here:
https://bit.ly/EZLinkvendingmachine

With its soft sakura aesthetic and a lineup of Sanrio favourites, this limited collectible is likely to catch the eye of both commuters and fans alike. If you’ve been waiting for the perfect adorable addition to your EZ-Link collection, this might just be it.

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EZ-Link unveils the God of Fortune EZ-Link Card and it comes with a 24K gold-plated medallion

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Just in time for the festive season, EZ-Link has rolled out the God of Fortune EZ-Link Card, complete with a matching 24K gold-plated God of Fortune medallion for an extra touch of huat. Priced at $22.80 per set, this bundle makes for a meaningful keepsake or an easy Chinese New Year gift that feels both festive and symbolic. (EZ-Link card comes with no top-up value.)

The God of Fortune Medallion Bundle Set is available progressively at EZ-Link vending machines in malls islandwide, so you can conveniently pick one up while you’re out shopping. There’s also a new vending machine at Chinatown Point, Level 1 (opposite Burger King) — a fitting stop if you’re hunting for CNY essentials or lucky charms.

Stocks are limited and availability may vary by location, so if this is on your radar, it’s best to grab it when you spot it. For the full list of EZ-Link vending machine locations, visit: https://bit.ly/EZLinkvendingmachine

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