New Scotch-Brite® Easy Clean Scrub Sponge SimplyGo EZ-Link charm now available

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The viral Scotch-Brite® Easy Clean Scrub Sponge that took over social media is back — and this time, it’s gone pink.

Yes, the once-iconic green sponge now comes in a soft pink version, reimagined as a SimplyGo EZ-Link charm you can carry around every day. From kitchen staple to unexpected style accessory, this pocket-sized sponge is proof that even the most ordinary household items can become collectibles.

Soft power, now pocket-sized

The new Scotch-Brite Easy Clean Scrub Sponge SimplyGo EZ-Link charm stays true to the sponge everyone recognises — complete with its textured scrub surface — but shrunk down into a charm that clips neatly onto your bag, keys, or lanyard. The pink colourway gives it a playful refresh, making it feel even more IYKYK for those who’ve seen the sponge all over TikTok and Instagram.

It’s quirky, a little ironic, and exactly the kind of charm that gets noticed at the gantry.

How much & where to get it

  • $19.90 per charm (no stored value)
  • Available progressively at EZ-Link vending machines in malls
  • Limited quantities at each machine

You can check the full list of EZ-Link vending machine locations here:

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New Sanrio characters EZ-Link card is now available for $10 each

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Add a little cheer — and a little luck — to your daily commute with the Sanrio Characters EZ-Link Card, now available in Singapore for $10 each (no top-up value)

This latest design features a warm, festive look inspired by Chinese New Year, with beloved Sanrio characters coming together in celebratory outfits against a soft peach-and-gold backdrop. At the centre of the card is the auspicious phrase 「吉祥如意」 , a timeless Lunar New Year blessing that wishes for good fortune and smooth days ahead — a subtle but meaningful touch that fits perfectly into everyday travel.

Cute, cheerful, and thoughtfully designed, the card strikes a nice balance between festive charm and everyday usability. Whether you’re tapping through gantries, heading to work, or adding it to your Sanrio collection, it’s a small detail that brings a bit of joy to routine rides.

The Sanrio Characters EZ-Link Card is available progressively at all EZ-Link vending machines in malls across Singapore, making it easy to grab one when you spot it.

For the full list of EZ-Link vending machine locations, visit:
👉 https://bit.ly/EZLinkvendingmachine

At just $10, this is a sweet collectible for Sanrio fans and a cheerful way to start the year on a positive note. ✨
Terms and conditions apply.

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Kuromi Angel LED SimplyGo EZ-Link charm is now available for S$16.90

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Say hello to the Kuromi Angel LED SimplyGo EZ-Link Charm — the newest collectible that lights up every time you tap in or out. Cute, functional, and totally angel vibes. 🪽💡

Grab it now for just $16.90 (no stored value) exclusively on Shopee. Perfect for Kuromi fans who want to bring a little sparkle to their daily rides.

Just top it up at any Self-Service Top-Up Machine before pairing with the SimplyGo app, and you’re all set to glow on the go.

Don’t wait — charms like this never stay in stock for long.

Learn more about SimplyGo EZ-Link charms here: ezlink.simplygo.com.sg

Terms & conditions apply.

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My Melody SimplyGo EZ-Link charm now available for $16.90 each

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Sanrio fans, get ready — My Melody is here to add a dose of sweetness to your daily commute! 🌸 Whether you’re tapping in for work, school, or a weekend adventure, this adorable pink-eared bunny will be right by your side.

Priced at just $16.90 each (no stored value), the My Melody SimplyGo EZ-Link charm is now available at selected Cheers and FairPrice Xpress outlets — but only while stocks last. We all know how fast these Sanrio collectibles fly off the shelves, so don’t wait!

✨ How to get started:

  1. Top up your charm at any Self-Service Top-Up Machine.

  2. Pair it with the SimplyGo app to track your travel on the go.

With SimplyGo EZ-Link, you can breeze through MRT gates and board buses with style — no fumbling for cards, just a tap and go.

📍 Where to buy: Selected Cheers & FairPrice Xpress outlets island-wide.
💰 Price: $16.90 each (no stored value)
⚠️ Note: Terms & conditions apply.

Your ride just got a whole lot cuter — so hop to it before My Melody hops away!

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Cinnamoroll Pastel EZ-Link cards now available at $20/set

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Get ready to pastel-up your day with the most kawaii card set ever — the Cinnamoroll Pastel EZ-Link Cards are finally here! 💖✨

Featuring everyone’s favourite floppy-eared pup in two soft, dreamy designs, this limited-edition set is a must-have for fans of all things cute and collectible. Whether you’re tapping in on your morning commute or just adding a little cheer to your wallet, these cards bring a touch of magic everywhere you go.

💙 Two charming designs
💗 One adorable price — just $20 per set (no top-up value)
🛒 Exclusively on Shopee: via link

These are going to fly faster than you can say “awww,” so don’t wait — grab your Cinnamoroll Pastel set before they’re all gone!

Terms and conditions apply.

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