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Be a Smart Consumer: Avoid These 4 Marketing Tricks

To be a smart consumer, you must spend within your needs and not over your means. Marketing or Sales Agents like any other businesses are using the power of persuasion to gain profit. I’m not saying it is a bad thing (personally I think it is a talent), but it may influence the consumers to buy something that is rather unnecessary.

Image Credits: Andrew Stawarz via Flickr

On that note, here are 4 Marketing Tricks you shall learn to avoid…

1. Foot-in-the-Door

It is a technique that starts with small requests in order to gain a “YES” with bigger requests. This works because of our desire to be consistent in our commitments.

For example, Fitness Studios will make you test their services first by giving a 1-week free pass before offering you their packages. Do you really need a $1,800 worth of Gym Membership when you rarely have the time to go?

2. Door-in-the-Face

In contrast, this trick starts with a huge and unreasonable request in order for you to settle with a smaller request.

For example, your friend asks you to donate $100 to a charity institution and you declined. Your friend will then say: “can you at least donate $10”. And, you will agree and comply. The truth is, your friend only intends for you to donate $10.

3. Low-Balling

Technique to purposely offer a product at a lower price than one intends to charge. This tactic will make you buy something at an affordable price before revealing the hidden costs (i.e., insurance, the phone casing, or batteries).

Image Credits: JOHN LLOYD via Flickr

For example, a Car Salesman offers you an initial attractive offer that you can’t resist but then later increases the price because of a “mistake in labeling”. Once again, Psychology dictates that it works because of our need to be consistent in our choices.

4. Brainwashed by Advertising

There you have it! As Warren Buffett once said: “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1”. I hope that by knowing these, you will be able to make smarter consumer choices in the future.

5 Ways to Shop for Healthy Foods Without Spending Too Much

It is no secret that buying organic and healthy foods is more costly than buying junk. But, if you are willing to shop smartly, then you can enjoy the goodness and freshness of organic foods without breaking your food budget. Here are 5 Ways to Shop for Healthy Foods Without Spending Too Much…

1. Purchase Within Your Family’s Needs

Buy stocks of food to fit your whole family. Usually, to save more money, you will want to buy in bulk, but, not if you are a family of three or two. Rethink your family’s needs and list it down.

2. Shop Around

In order for you to find the best price in town, you must shop around different stores. Besides supermarkets, you can search for healthy foods in specialty stores, Gourmet Delis, Wet and Dry Markets, and even Online. For instance, you may go to two different stores to save money and buy the best product: one for the vegetables and one for the sea foods.

Image Credits: epSos .de via Flickr

3. Shop in Season

You will definitely save more money if you purchase the organic produce that is in season. Price always lowers when there is greater supply. Summer and fall are usually the best times to go creative with your food choices.

4. Grow Your Own Food

Growing your own food is organic at its finest. If you do not have a backyard or an apartment balcony there are community gardens for you to plant your own seed. Aside from being domestic, you can also save more money if you buy produce of the local supermarket’s brand (e.g. Mixed Vegetables by FairPrice).

5. Go Gaga over Greens

Kale, arugula, and spinach are some of the most nutritious and affordable foods you will find in a grocery store. As the color of the vegetable gets darker, the more nutritious it is because of its antioxidants and beta-carotene. If possible, buy the leafy greens that are not pre-packed because they are cheaper.

Image Credits: Amazing Almonds via Flickr

BONUS TIP! Stay on the outside aisles of the grocery store because the further you go inside, the less healthy it becomes. That is all for now. Have fun shopping!

5 Free Things You Can Enjoy at the Singapore Changi Airport

Living on an airport like Tom Hanks in the movie “Terminal” may sound impossible. You would need to be looking for places to eat, places to enjoy, and to rest.

In real life, being stuck in a transit really sucks especially if you checked-in early or the flight is delayed.

BUT…not if you find yourself stranded at the Singapore Changi Airport! This exquisitely designed airport has a few perks up its sleeves. I give you the 5 Free Things You Can Enjoy before boarding at the Singapore Changi Airport.

1. FREE WIFI

There are free WIFI services in all the three terminals of the airport. Just head to the Information Counter and present your passport, in return they will give you a WiFi username and password. Also, there are free candies in the counter while you wait.

Alternatively, you may enjoy the abundant and free Internet Kiosks located beside the TV Lounges and scattered through the three terminals (T). There are actually over 500 computers that you will never have to wait in line to use one!

2. VISIT THE FIVE GARDENS

If you have more than 3 hours to spare, take a stroll to the five indoor gardens. These are namely: Cactus Garden (Terminal 1), Orchid Garden (T2), Fern Garden (T2), Sunflower Garden (T2), and the Butterfly Gardens (T3).

Image Credits: Swaminathan via Flickr

While you are in there, enjoy the breath of fresh air, may your kids count the species of succulents and take colorful selfies that you can upload right away because of the Free WiFi!

3. FREE TOUR OF SINGAPORE

If you are a tourist with more than 5 hours to spare, then grab this awesome opportunity. To register for any of the tours, just approach the staff with your passport and boarding pass at the Free Singapore Tours Registration Booth located in T2 and T3.

You can choose from the Heritage Tour or the City Lights Tour. For more information, visit: http://www.changiairport.com/at-changi/leisure-indulgences/free-singapore-tour.

Image Credits: Mac Qin via Flickr

4. FREE MOVIES

Being in the transit for six hours will give you enough time to catch 2-3 movies for free! The airport boasts their 24-hour cinemas that screen the Fox Movies Premium Channel at T2 and the latest movies of various genres at T3.

5. PLAY XBOX 360 AND PLAYSTATION 3

Entertainment Deck in T2 is the place where the children and child at heart can go wild! Get caught in an action game while playing with the XBOX 360, Playstation 3 consoles or LAN gaming. All this for free! Parents, you can chill in the Cafeteria located in the middle of the Entertainment Deck as your kids play.

Sources: Vietnam Centre and CheekieMonkie

The next time you get stuck in a transit…I certainly hope that it is in the amazing Singapore Changi Airport!

4 Unusual Places to Find and Earn Money

Some people make it their golden mission to find hidden treasures throughout their lives, while others accidentally stumble onto them without effort. Whether it be practical or not, here are 4 Ways You can Find and Earn Money in the most Unusual Places.

1. YOUR OWN BACKYARD

A couple in California discovered treasures in their own backyard while walking their dog. They found 1,427 rare mint-condition coins dating from 1847 to 1894. Then, the coin experts estimated and appraised the coins at US$11 million. Today, you can find the last piece of coin that is offered for sale at Amazon.

Image Credits: Kagin’s, Inc. SRH via Amazon

2. FLEA MARKETS

A man once bought a painting of a country scene at a flea market in Pennsylvania in 1989. It turns out that it was one of the 24 known copies of the original 1776 Declaration of American Independence. In 2000, it was sold for US$8.14 million to the television producer named Norman Lear.

There are various flea markets in Singapore. Maybe you’re the next person to find antiques or special items in the flea market. Nonetheless, you can always find cheap yet useful items, which you can resell again.

Image Credits: Nasrul Ekram via Flickr

3. UNIVERSITIES OR RESEARCH CENTERS

Participate in paid focus groups, online surveys, or research studies that maybe in the field of science, marketing, etc. You may google the opportunities that are near to your city or those that pay even if you are in any place of the world through reputable services such as Paypal. Although while in search, you must make sure that the center or the institution is credible to ensure your safety.

4. LASTLY, IN YOUR BOOKSHELF

Selling your old books and magazines on online sites such as Amazon or Carousell can be a valid option. Not only can you earn extra money but you can also de-clutter at the same time! Also, some people have had success by compiling used books of others or buying books on the cheap garage sales, and reselling them again for a higher price.

5 Fun Family Activities in Singapore under $10

Who says that no family activity in Singapore is cheap? Think again! In fact, some of them are FREE! From free shows to art appreciation, here are 5 Family Activities (under $10) that you will surely enjoy.

1. STARGAZING

Be amazed by the stars and constellations you will see in the Omni Theatre at the Singapore Science Centre. Gaze over the vast universe from 7:50 to 10 pm every Fridays through a series of telescopes. Best of all? It’s FREE.

2. PICNIC BY THE GARDENS

In Singapore Botanic Gardens, your family may stroll over the Rain Forest Trail to see various forest animals (e.g., Giant Mahang and Common Tree Frog) ,and forest plants (e.g. Rattan and Meraga Tree) or the National Orchid Garden to see the beautiful orchids. The entrance for the National Orchid Garden is S$2 for adults and S$1 for children and senior.

Image Credits: Edwin.11 via Flickr

You could lay down your blanket almost anywhere in the Gardens, but one of the nicest spot is probably at Palm Valley and Symphony Lake, especially when they’re staging one the regular free classical music concerts.

3. HEALTHY OUTDOORS

Cycle and jog across the lush greeneries and wondrous beach view of the East Coast Park. If you don’t own bike, you may rent one for S$6. You may also indulge in a family barbecue here, and stay on your own tents to cozy up.

4. ART APPRECIATION

Be absorbed with great contemporary art in the Singapore Art Museum. Their Learning Gallery especially caters for the young minds. It is a rich visual sight that your children don’t usually see. The admission is free for citizens and PRs, otherwise you may check the prices here.

5. WONDERFUL LIGHT SHOW

Enjoy the free “Wonderfull Show” at the Marina Bay Sands every evening from 8pm (full showtimes here). In here you will immerse yourselves in light, sound and music where your little ones will awe in delight. Remember to get there early to secure the best seats!

Image Credits: MarinaBaySands.com

You don’t have to spend too much to have fun with the ones you love. At the end of the day, your presence and quality time spent are more than enough to make them happy.

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