Sanrio fever is running strong, and FairPrice Xtra has several adorable collections currently available in stores.
Taking centre stage is the Hello Singapore! Sanrio Characters Collection, created in collaboration with The Singapore Mint. Priced at $88 per set, each officially licensed collectible comes with a 24K gold-plated medallion and matching SimplyGo EZ-Link card.
Every set is also individually serial numbered, adding an extra collectible touch for Sanrio fans. There are six designs available, presented here in three character pairings.
Hello Kitty & My Melody
The Hello Kitty design pairs her gold-plated medallion with a colourful SimplyGo EZ-Link card featuring Sanrio characters exploring familiar Singapore landmarks.
My Melody’s set takes on a sweet pastel look, with My Melody featured on the medallion and joined by the wider Sanrio gang on the accompanying card.
Kuromi & Cinnamoroll
Kuromi fans can look out for a striking night-themed SimplyGo EZ-Link card featuring the Sanrio characters against Singapore’s illuminated skyline, accompanied by a matching Kuromi medallion.
Cinnamoroll’s design brings everyone together around a table of local food, making it an especially fitting keepsake for collectors who love Singapore-inspired designs.
Pompompurin & Hangyodon
Pompompurin’s set delivers plenty of local character with a SimplyGo EZ-Link card featuring familiar Singlish expressions such as “Can lah!” and “Can meh?”, paired with a gold-plated Pompompurin medallion.
Hangyodon completes the line-up with a bold “SHIOK!” card design featuring the Sanrio gang, together with his matching medallion.
All six designs are currently available at FairPrice Xtra stores, while stocks last. More details on the Hello Singapore! Sanrio Characters Collection can be found online.
Hello Kitty Is Heading To The Beach
The Sanrio hunt continues with the Hello Kitty Go to the Beach Series, a sun-soaked collection filled with tropical colours, tanned Hello Kitty designs and plenty of blind-box surprises.
Here are the collectibles to look out for at FairPrice Xtra:
Watch Blind Box — RSP $17.90
Each mystery box contains a functional quartz analogue watch featuring beach waves, tropical flowers and an iridescent seashell-shaped case.
Its convertible design allows the watch to be worn on the wrist or transformed into a bag charm using the included ribbon and gold-toned chain. Multiple colourways are available, along with rare secret designs for lucky collectors to uncover.
Plush Relaxing Toy Mini — RSP $11.90
These popular mini squishies combine a soft plush exterior with a squeezable core, delivering a satisfying little dose of stress relief.
Hello Kitty appears in tropical summer outfits, including sought-after sun-tanned variants decorated with flowers and beach motifs. Each one comes in a blind bag and can be attached to a keychain or bag.
Light-Up Movable Toy — RSP $12.90
Hello Kitty lounges inside a colourful coconut drink, complete with a cocktail umbrella and hibiscus flower.
Powered by an internal solar cell, the toy sways and bobs when exposed to ambient light or sunlight—without requiring batteries. There are six vibrant coconut colours to collect, including magenta, blue, green, purple, yellow and orange.
Phone Chain Mini — RSP $14.90
Give your phone a tropical makeover with braided floral ribbons, faux pearls, gold-toned hardware and retro “Tanned Kitty” enamel charms.
The designs feature Hello Kitty with hibiscus bows, bikinis, surfboards and Tiny Chum. Each chain connects to compatible phone cases through a tether tab or lanyard anchor pad.
Mini Figurines — RSP $9.90 Each
The beach-themed collection also includes two styles of mini figurines:
- Phone Hippers, designed to perch along the edge of a phone
- Windmill figurines, featuring Hello Kitty and friends enjoying a colourful beach day
With prices starting from $9.90, these smaller pieces make an easy addition to any desk, shelf or Sanrio display.
Both the Hello Singapore! 24K Gold-Plated Medallion & SimplyGo EZ-Link Card sets and the Hello Kitty Go to the Beach Series are available now at FairPrice Xtra stores. Availability may differ between locations, so head down early for the best chance of finding your favourite designs. All items are available while stocks last.
