CURATE A DETAILED PROFILE OF YOUR AUDIENCE
Catching the attention of your potential customers is an easy task if you know exactly what you are searching for. So, begin by defining your target audience. Be as detailed as realistically possible. Include descriptors such as gender, occupation, NRIC number/FIN, hobbies, age group, and civil status.
Say you are selling Harry Potter merchandise to teens and other millennials. You noticed that they are immensely obsessed with social media platforms. Hence, you used Instagram and Snapchat to identify your potential customers.
PROVIDE AN INVITING ATMOSPHERE
Charming your customers start as they enter your doorstep or website. Flashy signs may draw them in, but your accomodating gestures will make them stay. Send warm greetings and show new customers around your vicinity. This will make them feel appreciated and special.
This is certainly true if you are in the food business. Ushering your hangry customers with a friendly service can help them calm down. I cannot remember how many times this happened to me!
OFFER TEMPTING FREEBIES
Display an offer that new customers cannot resist by providing free trials. Fitness centers often distribute flyers that signify a week’s worth trial or a discounted package for first timers. This is a cost-effective way to get good reviews and honest testimonials.
There is nothing more powerful than giving your potential customers a good glimpse of what is to come!
LISTEN TO THEIR VALUABLE INSIGHTS
As you converse with your potential and existing customers, it is important to actively listen to their wants. Do not assume that you know their preferences! Many startups fail because they are selling products with a non-existent demand.
This is why you must encourage constructive feedback. These may be delivered thru social media platforms, focus group discussions, and online surveys. Take the appropriate actions to improve the operations of your small business.
LAUNCH A REFERRAL SYSTEM
My career path was carved when I became an administrative officer in a contemporary yoga studio. One of the studio’s promotions, which endured throughout year was the “Refer A Friend Campaign”. It encouraged the existing customers to invite their friends over to receive up to 20% discount on their next packages. The more people they refer, the higher the reward gets. You may launch the same campaign in your small business.
Remember that people love to be acknowledge. Use that to your advantage!
New customers are the tools that enable your small business to flourish. If you want to attract more customers, you must consider these people in every step of your journey.