Collectors, plushie hunters, and blind box fans may want to clear some bag space this month. A massive Character Fest packed with Sanrio favourites, Mofusand collectibles, Miffy merchandise, plush toys, blind boxes, and adorable accessories has officially landed at Takashimaya, Talking Hall, B1 — and it is shaping up to be one of the cutest shopping stops of the season.
Sanrio Tote Bags $8 (U.P. $29-$35)
Mix and match 3 for $50
Running from now till 25 May 2026, the event brings together a wide lineup of character merchandise ranging from cuddly plushies and lifestyle accessories to collectible items that fans rarely walk away from empty-handed. Expect shelves filled with familiar faces from the Sanrio universe alongside the wildly popular Mofusand cats and timeless Miffy collectibles.
Shoppers can browse through a mix of blind boxes, stationery, keychains, bags, soft toys, home accessories, and limited-edition merchandise — making it easy to lose track of time while hopping from one display to another. Fans of collectible culture will likely appreciate the variety available, especially with blind boxes continuing to be one of the hottest trends among character merchandise lovers.
The festival also doubles as a good chance to hunt for gifts, desk accessories, room décor pieces, or simply add another plushie to an already-growing collection. From oversized cuddly companions to smaller collectible finds, there is something for both casual shoppers and hardcore collectors alike.
Given the popularity of Sanrio characters, Mofusand drops, and Miffy merchandise in Singapore, crowds are expected throughout the promotional period — especially closer to the weekends.
Character Fest 2026
📍 Takashimaya, Talking Hall, B1
📅 Now till 25 May 2026
Fans of cute collectibles may want to head down before the more popular designs disappear from the shelves.
