Create An Irresistible Window Display To Improve Your Sales In 5 Ways

When you walk pass a shop at Orchard Road, the window display is the first thing that leaves an impression on you and other potential customers. Visual merchandising, that includes window dressing, is an important tool to engage the customers to go inside and to encourage them to purchase more. Thus, it optimizes the product presentations and the market sales. Aside from this, the significance of window dressing is more than improving sales – it is about building an image!