If you’re involved in the business field, there’s a likelihood you’ve heard of SEO and SEM. These terminologies are commonly tossed around, but what do they mean exactly? Is there a difference between the two? Although the distinction can be minimal, if you understand how to execute them effectively and correctly, they can lead the organisation to extremely high traffic and growth. Let’s look at the difference between SEO and SEM and how they can be game-changers for your company.
Creating customer avatars for your business should be part of your marketing plan. Remember that you want to nudge a lead or customer to the next level by smartly employing digital marketing. Many start-ups deal with cold prospects in the beginning. To convert these cold prospects to fans and beyond, identifying your ideal customers’ profile is necessary. This is where a customer avatar comes in handy. A customer avatar can also be referred to as a target audience for the
Have you been thinking about managing your social media accounts for personal brand marketing? If you’re new and not sure what to do, it can be tough to start. Here are some tips from Lina Marican, Managing Director of Mutant Communications, on how to build your brand on Instagram. #1: Define your brand purpose To get started, one must know their brand purpose on Instagram. If you’re a consumer brand, then it’s obvious that your key purpose would be to
The increasing demands of Digital Marketing in corporations, agencies, and small businesses paved way for the creation of digital marketing professionals. There is an increase interest in this field, which is fueled by competition. If you want to claim a coveted spot in the Digital Marketing scene, this Google Course is for you. Simply go to learndigital.withgoogle.com/digitalgarage to create an account. Apart from that, here are some things you may want to know. #1: GOOGLE DIGITAL GARAGE IS FREE The
If you compare extensively across different websites to search for the best bargains or are not afraid to ask the auntie at your local mom and pop shop for a discount, this post is totally for you. For those who have always been too shy to haggle for discounts, this article will benefit you even more. Introducing 99%SME, a dedicated eMarketplace where our local small and medium businesses (SMEs) offer special deals that promise fantastic savings. Without further ado, here