What’s an elevator pitch and how you can create one for your job search

entrepreneur

Do you know what an elevator pitch is? Want to make a smart guess? As its name suggests, it has got to do with a pitch you can make if you were to meet a valuable contact in a lift ride.

According to the Cambridge dictionary, an elevator pitch is “a short but effective explanation that is intended to persuade someone to buy a product or accept an idea”. It could also be “a short description of a product or business idea, especially one given to a possible investor”.

With a rough idea of what an elevator pitch is, let’s zoom in on the steps on how to create one you can use in the context of a job search.

#1: Pen down one sentence
writing something on paper

Image Credits: unsplash.com

If you’re reading this while waiting in queue to get your daily takeout, you might want to type this down on your phone somewhere. For those who are sitting at your desk right now, reach out for a pen and paper. Then, write down just one sentence why you think you’re worthy of entering XYZ company.

This move will help you get started on revolving your elevator pitch on that one idea. In other words, it’s the crux of your talk. It should be confident, optimistic, showcases your strengths, and reveals how your previous experience can assist you to be a top achiever in the new position.

Here are some examples for your consideration:

  • I’m a sales executive with extensive retail experience of the kind this role requires.
  • As a CFO in three consulting firms, I bring substantial industry experience to this crucial role.
  • I have a strong track record in HR, and I believe my accomplishments will be an asset to your firm.
#2: Craft an opening
begin with an opening

Image Credits: unsplash.com

Once the heart of your elevator pitch is ready, it’s time to move on to craft an opening. Ideally, one that is warm and has the potential to build rapport with the contact you’re speaking to.

Should you be using this opening pitch at an interview session, then your opening to your recruiter could be something like: “I’ve studied this position at your company, and I am excited by what I see.”

If you’re meeting an acquaintance who’s working in the same company you’ve applied to, and you’re thinking of gaining a tip or two, maybe you can try saying: “It’s nice to meet you here. I’m getting ready for an interview at your company and wondering if there is any advice you can give on how I can land the job I’ve applied in the HR department.”

#3: Get into the specifics
asian-business-team-discussing-work

Image Credits: Freepik

By now, you should have your core message and an opening all written down. Great work! Now, moving on to the halfway mark. In this step, you will want to go into the specifics. By that, we mean the experience and successes you’ve had in your job positions.

To prove that you’re serious about contributing to the company because you’ve done similar tasks at your previous one, list it. Give a few concise reasons why you think you should get the contract.

Here are some for your reference:

  • My track record includes administering our benefits program.
  • It also involved designing and overseeing an employee satisfaction program.
  • Finally, I have led a team of 12, and we have surpassed all our targets.

Job seekers who have been through several jobs can still get into the details by chronologically listing down your achievements from one position to the next.

#4: Add a call to action
a lady making a phone call

Image Credits: Only Simchas

Marketers would know this very well. A call to action (CTA) is a marketing strategy that involves using words or phrases to induce immediate actions from the target audience. This is crucial for job seekers because you’re now attempting to market yourself to your potential employer.

It’s not an easy task, either. Let’s say you happen to meet a useful contact who’s working in the same firm you’re planning to apply to. In this case, your CTA might be for that particular individual to provide you with a reference email or call to be made on your behalf.

For interviewees, your CTA after a seemingly pleasant conversation should be something like: “I love what I’ve heard, I’m looking forward to next steps, and I trust that you will be in touch soon. When can I expect to hear from you?”

#5: Customise according to situations
businessmen-discussing-while-walking

Image Credits: Freepik

So you’ve successfully created your personalised elevator speech. Now, it’s time to string them together and check for coherency. Be mindful that you can customise the different sections based on the situations you’re in.

Also, lest you think you have to deliver the entire script word for word, do not misunderstand. In a conversational context, especially an impromptu meeting, time may not necessarily be on your side. But having a written elevator pitch can provide you with a narrative thread at the back of mind for you to retrieve when the opportunity presents itself.

Play it by ear when the time calls for it!

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Retrenched? Here’s How You Can Get Back Into The Fray

Singapore is in its worst recession since her independence and retrenchment figures are climbing up. For those who are retrenched, initial negativity and shock inevitably surface. Here is how you can manage the emotional impact to ensure that you can stay in the game, and hopefully land a job that is just around the corner.

Keep Your Spirits Up

Photo 41765538 © Gajus | Dreamstime.com

A gamut of emotions often accompanies a retrenchment; ranging from shock and denial to the final stage of acceptance and relief. It’s an emotional roller coaster but do bear in mind that rejections SHOULD NOT define or confine your capabilities. On the other hand, dealing positively with your emotions lay the foundation for personal growth. Take this as an opportunity to re-assess your career choices and consider the options available. For instance, having a positive attitude and an openness to new opportunities will boost your chances of finding employment once again.

Manage Your Finances Prudently

Photo 53759160 © Szefei | Dreamstime.com

If you are retrenched, you might receive a severance package. A common mistake that most who are laid off make would be to splurge on something to make themselves feel better temporarily. Instead, the prudent thing to do is to budget and plan ahead. Make an estimate on how long this retrenchment package may last while you continue to look for a job. This is especially critical if you have familial responsibilities as the financial obligations will not disappear. A helpful budgeting tip is to track your daily expenses and cut down on unnecessary expenses such as luxury items or expensive restaurant meals. It may also pay off in the long run to use part of the severance package to invest and upskill yourself. This can only benefit your aim to get back into the fray.

See A Career Coach

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The job search journey may be daunting, especially when you have not been actively looking for a job for some time. Career preparation will be useful in gearing you up to re-enter the workforce and seeing a career coach is definitely one of the key actions to take. With personality and strength finder tools, you will discover more about your strengths and weaknesses as you embark on a journey of self-discovery. Career coaches have a wealth of experience in providing customised career guidance such as:

  • Assessing your personality, qualifications and experience to steer you in your career path towards the industry of your choice
  • Assisting to review your resume, boosting its chances of standing out (Personal strengths are listed categorically and aligned to career objective)

Do leverage the career coaches at Careers Connect, where personalised support is available through the CARE360 series of programmes, as well as Career Matching Services organised by Workforce Singapore (‘WSG’).

Consider Company Attachments

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While you continue to search for employment, do consider attachments provided by host companies that help you acquire emerging skills or expand your opportunities in new sectors. Such attachments offer a way to prove your value to the company and maximise your chances of being offered a full-time job.

SGUnited Mid-Career Pathways Programme provides mid-career individuals with traineeships and training opportunities at companies and public sector agencies. Alternatively, the Professional Conversion Programme is also available for mid-career PMETs to undergo skills conversion and move into new occupations or sectors that have good prospects for progression.

Remember, managing the emotional impact is half the battle won. Thereafter, approach Workforce Singapore (WSG) to tap on its Career Matching Services that will take you one step closer to securing re-employment again. Get back into the fray once again!

If you’re currently unemployed or have been retrenched, and are seeking career guidance, register your interest to see a career coach with WSG here. Complimentary for all Singaporeans and Singapore PRs.

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Here are 6 simple ways you can use Instagram to help you land a job

A random Instagram profile

Are you aware that recruiters are now using Instagram as part of their search for potential candidates? If no, it’s not too late to jump on the trend.

It’s probably a no-brainer that LinkedIn is the most preferred social media platform for recruiters and job seekers alike. But based on a new 2020 Recruiter Nation report, LinkedIn is facing a downward trend in job searches.

Instead, Instagram had a 20% surge with recruiters now using the photo and video-sharing social networking service as part of their scout for the best candidate.

Kelly Lavin, senior vice president of talent at Jobvite, an HR software firm, says that an individual’s Instagram content can give recruiters a personal idea of who the person really is. That is what sets itself apart from LinkedIn.

Even if you’re not desperately searching for a job at the moment, it’s still crucial that you pay attention to what you’re sharing with the world now. For those who are currently job searching, here are six simple ways you can use Instagram to help you land a job.

#1: Take charge of your content
content on Instagram

Image Credits: Leevia Blog

Should you want a recruiter to check your Instagram profile and browse your content, you will have to make it public. In other words, Instagram is now your ‘open resume’ so take charge of what you’re planning to post.

Vicki Salemi, a career expert at job search website Monster.com, advises us to think about whether the content posted reflects you as a professional. She adds that the postings do not need to focus just on your professional pursuits but should paint you as a multidimensional candidate.

At this point, some of you might be thinking it would make better sense to set up a separate Instagram account. But Lavin reveals that it may feel less authentic. Since employers are looking to get a glimpse of you as a whole person, having a version just for the sake of a job search might backfire.

#2: Flaunt your skills

 Many of us use Instagram to showcase our lives and the new happenings that come with it. While you can still go ahead and post that picture at the beach or a new device you’ve just bought, Salemi noted that it’s essential to flaunt your skills, values, experience, and professional pursuits.

“For instance, if one year ago you completed running a 1,000-person conference and managed budgets and vendors, post a photo of you from last year saying something like, ‘Hard to believe this was one year ago! Lots of hard work but seeing the results of XYZ was (a) sweet success,’” she adds.

To ensure more reach and to demonstrate professionalism, use specific industry buzzwords and hashtags alongside your post.

#3: Use it to research more about a company
onechampionship Instagram page

Image Credits: instagram.com/onechampionship/

As much as recruiters or employers are using Instagram to their advantage, you can also do the same by using it to research more about a specific company you want information on.

Salemi points out that you can quickly get an idea of a company’s culture by browsing through their content on Instagram. Other than the inner workings of the company, you can also catch sight of upcoming job opportunities on their feed.

Pay close attention to their content and decide for yourself if it’s aligned with what you’re searching for in a company. Their images and messaging can give you key clues to their employee branding. Also, knowing what’s the latest ins and outs could be useful for any upcoming interviews.

#4: Engage to get noticed
engage on Instagram to get noticed

Image Credits: instagram.com/klooksg/

Corey Berkey, vice president of human resources at JazzHR, a human resources consulting firm, advises job seekers to follow the companies that interest you and engage with their posts. But remember to do it only when your Instagram profile is ready.

Just like how you connect with key personnel and recruiters on LinkedIn, do the same on Instagram. But Lavin warns us not to overdo it. You can choose to like an individual’s or company’s posts appropriately and add to a conversation with insightful remarks to gain some attention.

#5: Play the hashtag game
Instagram hashtag

Image Credits: Instagram

Hashtags like #nowhiring, #hiring, #jobs, and other more country- or industry-specific keywords can bring to light some opportunities you might not have known before.

Salemi states that as you start following the employers that interest you, pay extra attention to the hashtags they are using. When it’s relevant, share their content and hashtags. That’s one way to show that their content resonates with you.

#6: Allow the algorithm magic to work
Instagram algorithm

Image Credits: unsplash.com

Avid users of Instagram will know how the Instagram algorithm can work to your advantage. As you follow your ‘dream companies’, the algorithm will offer suggestions for you to follow similar ones.

When the right associations and professional organisations pop up, here’s your chance to follow them to keep sight of trends and new developments in the various industries. If you can’t seem to find them on Instagram, head to the company’s website to see if you can spot their Instagram icon on their homepage.

As you slowly build your Instagram profile as a visual resume of your strengths, skills, and interests, do ensure that you do not neglect the type of content on your other social media channels too.

Set aside some time to ponder over the art of personal branding as the year slowly comes to a close.

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6 Ways To Write Emails With Stylish Confidence

Many of us spend a good chunk of our mornings to sending and reading emails. Surely, email-related tasks are permanently part of our to-do lists. However, do you do it with confidence and proper etiquette?

#1: REMEMBER THAT EVERYTHING IS DOCUMENTED

As writing emails become second nature to us, we sometimes forget that our work email is not always private. Remember that your work email technically belongs to the company. It can be fully monitored. In the age of fast-paced social media, an unpleasant email can easily spread out in a matter of seconds. You will not be able to retract a statement that fast! So, be professional at all times when you are using your work email.

Work emails are part of your company’s formal written records. Sometimes, these records can be used as admissible documents in the court. Those emails can be shared as a part of any legal proceedings and can be used directly against you. Thus, you must be careful in writing emails that contain sensitive information or commentary about other employees or clients.

#2: SET A REALISTIC TIMELINE FOR DEADLINES

We all have different work habits and some people do not have a sense of urgency when it comes to completing deadlines. Instead of writing “The deadline is tomorrow at 10:00 am!”, you may write something similar to this: “When can you get this done?” You may also write how much you will appreciate it if he or she can finish the draft today because you will have enough time to discuss necessary changes before the tomorrow’s deadline.

Help your co-worker see that you cannot extend or push deadlines because of him or her. We all exhaust our resources to meet the deadlines. It is only fair for others to do the same. Asking about the person’s timeline can instill responsibility because he or she knows that there is someone waiting for his or her output.

#3: HEAD STRAIGHT TO THE POINT

When giving out suggestions, you may write: “I think maybe we can…” This statement does not exude confidence and assertiveness. Instead, you may write: “It will be best if we can…” The second statement gets straight to the point too.

Everyone is busy, including you! It is best to get your point across as early as possible. Start the email with a quick and friendly greeting to address the person. Then, follow it up with the request or issue that needs to be addressed. “Input needed for project X by Tuesday (December 1), at 3pm”, writes Employee A. This message will alert the reader right away. Do add supporting details in bullet points or separate paragraphs so that no part of the request or issue is left out.

#4: STOP APOLOGIZING IN EMAILS

Refrain from starting a message with “sorry to bother you…” The act of sending an email entails a small intrusion on the reader’s time. If you really need to communicate via email, keep it short and concise. You do not need to apologize for sending out important matters. Moreover, apologizing throughout the email takes away the main idea of your message and diminishes confidence in you as the sender.

#5: DO NOT SPAM YOUR CO-WORKERS

As said above, everyone is busy. Please do not spam your co-workers with multiple emails every time you have a new idea. Keep a running list of the things you need to discuss or to ask to your co-workers. Then, send the list once a day. Saying that “it can be easier to discuss this in person” is better than re-writing an email for an hour with multiple threads.

Spare your energy to productive matters. Have a quick chat with the primary person over a cup of coffee. This way, you will be able to get your point across efficiently and you will be able to receive feedback at a faster rate.

#6: FORWARD NECESSARY EMAILS

Save your reader’s time and energy by using the “forward” button exactly where you are in the conversation. By doing so, your reader will immediately spot the message that you want him or her to see. Your reader will avoid shuffling through a pile of previous messages too! Furthermore, you can write: “let me know if you have questions” upon sending.

Image Credits: pixabay.com

Sources: 1 & 2

 

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6 Skills With High Demand In Today’s Workforce

It comes as no surprise that today’s workforce is constantly changing and adapting with the needs of our environment. Technology-driven careers are becoming more and more in-demand these days. No matter which field you choose to take part in, having certain skills can increase your likelihood of success.

Consider sharpening these coveted skills:

#1: CLOUD COMPUTING SKILLS

Who does not know the Cloud? Almost all our data are stored in the Cloud. Cloud computing allows access to data storage, software applications, and other services powered by the Internet. Skills in Cloud computing are sought after due to the increasing number of companies that switched its business functions to the remote servers.

Cloud computing requires technical skills to ensure data security, to perform migrations, to negotiate terms with Cloud service providers, and to implement the best practices throughout the process.

#2: ANALYTICAL REASONING

Analytical reasoning is the ability to make sense of the data gathered and to uncover insights that can help business decisions. You already utilize analytical reasoning in your day-to-day lives. Detecting patterns, observing people, brainstorming, interpreting data, making decisions based on several factors, and integrating new information are all required in shaping one’s analytical reasoning.

People who have strong analytical reasoning skills are assets to the company as they investigate the problem and find solutions in an efficient manner. They understand the situation first before making decisions and taking necessary actions to help achieve the company’s goals.

#3: MOBILE APP DEVELOPMENT SKILLS

As smartphones and other mobile devices become the center of our communication an job processes, the industry for mobile application development continues to thrive. More and more businesses have converted their consumer experiences and internal processes digitally. Thus, people with experience and knowledge in app development are in-demand.

Mobile app development is a set of procedures involving programming and creating applications or designing software for fast-operating mobile devices. Because apps are so common, you can find plenty of tutorials and classes for app creation. Check out coding boot camps to kickstart your app development career.

#4: PEOPLE MANAGEMENT SKILLS

Despite the technological advancements and the social distancing restrictions posed around the world, people management skills help strengthen the business. Strong people management skills involve building relationships, keeping the team on track, increasing the team’s morale, and helping others achieve their goals.

People management includes the use of both soft and hard skills. We need people who can help us deal with work stress and empathize with us, especially during this challenging times.

#5: UX DESIGN SKILLS

User experience design is essential in making the digital world work for us. UX design is important because it aims to fulfill the people’s needs. Moreover, providing positive experiences to the clients can increase the likelihood of them coming back to the website itself. You can find an increasing number of opportunities in this field. If you want to gain advantage in this field, you can enroll in an online degree program led by UX experts.

#6: SEO/SEM MARKETING SKILLS

Digital marketing (SEO/SEM marketing) help increase the visibility or the web presence of companies and start-ups. People who are experts on the field can help blossoming online retailers to get noticed. Being noticed and having more site traffic leads to increased customers and revenue. Many companies are realizing the importance of digital marketing and are regularly looing for people with strong SEO/SEM marketing skills.

Image Credits: pixabay.com

Try exploring the digital marketing courses available at Google Digital Garage. Most of them are free!

Sources: 1 & 2

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