Have you ever experienced going into the grocery with a shopping list in mind, and ended up buying more? Maybe it is because you shopped hungry, or just because of the grocery’s marketing strategies. Some grocery stores have subtle, psychological, and clever tricks to make their consumers buy more. Thankfully, I’ve uncovered 6 Grocery Tricks that will help you save more on your shopping bill.
1. VISUAL ELEMENT: SHOPPING CARTS
Upon entering the grocery, you’ll notice the shopping carts. An invention designed in the late 1930s have grown in size over the years. Since larger purchases are easily done, the bigger the cart, the more money may be spent. So, if you intend to buy a relatively medium amount of items opt for using a friendly basket.
2. SENSORY ELEMENT: AROMA OF FRESHNESS
Imagine the smell of baked breads mixed with the fresh smell of flowers. Very enticing right? This is why newly baked goods and fresh flowers are placed near the front door. The goodness of smell will surely make you feel hungry, and keep your mood up!
3. RIGHT SIDE PHILOSOPHY
Most grocery stores place popular items on the right side of the shelves to move shoppers from the left to the right. This is because all items throughout the store are strategically placed to follow the “right” path.
4. KIDS MATTER
Another strategy is to target the children’s interests because they play an influence on what goes inside the carts. Supermarkets purposely place cereals, toys, and sugary treats at a kid-friendly level. So, do not give in to what your kid wants (unless he/she makes a huge and uncontrollable scene) or you can just leave your kids at home.
5. HIDDEN ESSENTIALS
Essentials such as dairy, bread, eggs, etc. are placed at the back of the store and far away from each other so you’ll be forced to travel the whole store to get it. Once you have travelled, you probably bought more that what you’ve needed. By knowing this trick, you may start with going straight to the back with your shopping list on your hand to keep you on track.
6. LASTLY, THE NUMBERS GAME
Instead of putting a price of, “$4” for example, they will put an irrational price of “$3.99 or $3.96” to make you think that you saved more money by scoring a better deal. What’s more? They will also put that if you buy more then you will save more! It’s these small details that may sound silly but it surely works.
Grocery stores, like any other businesses, are looking for making profit. This is why they have used strategies and psychological obstacles to entice you to put more items in the cart. I hope that by knowing these tricks, you will be able to shop smarter and save more!