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Tips on Increasing Sales Using SEO

Insufficient customer traffic and lack of sales make you think your company may need a better marketing strategy. Despite the competition, it is very much possible for you to bring your game plan on the track again.

All you have to do is form the right marketing plan with the help of SEO. It will help you to increase more customers and also ensure that they stay with you until they make a buying decision.

With that said, here are some quality tips you will learn how you can effectively increase your sales through SEO.

Build A Strong Keyword Strategy:

Keywords help you figure out how frequently your website will appear in search results when a customer considers buying a product available on your portal.

Keyword tags are the words that appear over your browser tab when visiting a website. Using the right keyword is essential for the success of your website.

For instance, your business sells “black girls top,” the user will type that in the search engine, and the results will show up of the all the websites related to “black girls top.”

But, if your page tag uses standard key terms, then the possibility of appearing in a related search is slim.

However, there are multiple keywords titles that customers search for, but it is up to you to decide what they are and how to use them on your website.

Create The Best Content:

Although keywords are essential, they will help you with nothing if you don’t have excellent content on your website. It should be able to communicate well with the customers. To connect effectively, the content of your website needs to be original, effective, and strong.

Creating a good content strategy is essential to increase online sales through SEO Singapore agency. The result you get is your most targeted content making efforts begin to rank for keywords. The website will attract traffic since these keywords are searched at a high volume each month.

Your online sales increase since the proportion of traffic converts to more sales.

Use Social Media To Grow Better:

While we are learning about increasing online sales through SEO, you must know that SEO and social media play a significant role together. Connecting your website on social media accounts like Facebook, LinkedIn, and Twitter is the key.

When the customers find something interesting, you have posted on the pages that will help you gain more new audiences and raise your sales and marketing. Being active on social media is useful to build a good connection with customers.

Every share that you get on a social media website is free advertising. So why lose out on this opportunity?

Easy For The Customers To Purchase:

After they have seen your ad on social media, the customers will likely open up your website. Your website will gain more customers if it is free of any technical issues like loading too slow or the web page no longer exists.

A website without any technical problems keeps both customers and SEO happy. By ensuring your site is error-free, the path is clear for customers to make a purchase.

What Else?

Following the precise search engine optimization techniques consistently and effectively remains a mainstay of a successful business.

It ensures that your website gets good visibility in a competitive business world. It also means you are doing all things required to win over customer trust and happiness with your services.

An SEO is a key to any business’s success, not only because it can help you improvise sales by moving more traffic to your site.

Finally, remember that creating and maintaining a great strategy that prioritizes all of these aspects is the best way to ensure you build a valuable SEO engine that will help you boost sales.

Marketing Trap: Why Do Sexual Ads Sell?

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell?

I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage.

1. Being attractive is associated with goodness.

Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest, sociable, sensitive, interesting, strong, more exciting, and so on to attractive people than to less attractive people. The Halo Effect can be linked to this too.

The Halo Effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. It can cloud our judgement as consumers or employers.

2. Being attractive increases your chances of getting the job.

At Old Dominion University in Virginia, Dr. Thomas Cash found that attractive people were seen as more hirable and more likely to be successful at a given job than unattractive candidates with similar qualifications. This is unfair to those with comparable qualifications and wider experiences.

3. Being attractive is associated with wits.

Researchers at the University of Wisconsin found that teachers assumed attractive students to be more intelligent and have parents who are more interested in the child’s education.

4. Being attractive is a sign of health.

In an Australian study, researchers morphed photographs of young adults so that their faces were perfectly symmetrical. In general, the symmetric version of each face received higher health ratings than the normal image.

5. Being attractive boosts your political ratings.

A study in Finland found that both male and female political candidates who look better than their competitors are more successful.

6. Beautiful people lure more consumers.

A professor and head of the Department of Advertising and Public Relations, Mr. Tom Reichert, once said that “Advertisers use sex because it can be very effective.”

“Sex sells because it attracts attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.”

Interestingly, some young men actually think that think Axe body spray will drive women crazy. Brand impressions are shaped by the people who advertise them. In essence, Hanes offer the same thing as Calvin Klein. However, the latter has “sexiness” stringed to it. That is what many customers want!

On to modern times, sex sells in form of the pictures posted by Social Media influencers. To the viewers who see these images, it can put a pressure on keeping up with the same standards of beauty. Having high standards of beauty can lead to insecurity and depression.

You must remember that we do not see what happens behind the scenes. We do not see the countless hours spent on post-production to capture a flawless model. Not to mention, many Social Media influencers revolve their lives on the brands they advertise.

Image Credits: unsplash.com

Know that these people are human too. Outer beauty has its perks, but it is superficial. As long as you are aware of your authentic self, you will not be swayed by marketing traps. This does not mean that you will undermine models or influencers. Instead, we must celebrate beauty and individuality!

Surefire Ways To Sell Your Items On Instagram

Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related.

Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm.

POST THE BEHIND-THE-SCENES CONTENT WITH STORIES

Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business purposes. Instagram stories last for 24 hours, and they do not show the comments or likes publicly. This means that you can post as many stories as you want to feature a spotlight product or a flash sale.

Image Credits: pixabay.com

Use text, drawing tools, stickers, and GIFs to bring your brand’s creativity to life.

SELL YOUR ITEMS THRU HASHTAGS

As an Instagram user, you are probably aware of the importance of hashtags. Hashtags are important to brands as these tags direct the specific consumers. Branded hashtags represent the majority of big brands such as #BMW or #Prada.

The most used hashtags come from these well-known brands. You may either use their power to your advantage by using related hashtags or use hashtags exclusive to your brand.

USE INSTAGRAM ADS TO REACH YOUR TARGET AUDIENCE

Instagram provides a variety of targeting options through its Instagram Ads feature. You can choose specific targets that will suit your business’ needs. With promotion, you can choose how much you will spend, where your ads will be seen, and how long you want to run them.

Simply set up your business profile account and click the “promote” button. Instagram ads are critical to the marketing strategies of any business.

HOST INSTAGRAM-ONLY PROMOTIONS

With Instagram, you may host an Instagram-only promotion for your followers. They can click the link in your bio to join. To amp up your promotion, you may consider establishing partnerships with Instagram Influencers within the area such as Melissa Koh.

Image Credits: pixabay.com

Instagram influencers continue to be popular given that sponsorships have nearly replaced digital ads these days. The personal recommendations that they add boost the brand’s image. The personal touch makes it easier for consumers to imagine themselves while using your products.

Sources: 1 & 2

4 Business Expenses That You Should Eliminate Right Now

I have good news for you! Reducing costs in your business does not have to take a lot of time or a significant amount of effort. In most cases, it comes down to making smarter choices. Continue reading on to find out what I meant.

MARKETING COSTS

Use technology to your advantage as you jump on the social media marketing wagon. Social media has a vast and diverse audience that you can tap. You are missing out on the potential of having fast-paced and low-cost marketing when you do not make use of Instagram, Facebook and Twitter. What’s more? You can collaborate with other advertisers or influencers.

Image Credits: pixabay.com

As I spearhead a school, I have teamed up with an mommy influencer to market our program offerings. In exchange of a post, the influencer was given free classes to fully immerse her child in our school environment. Bartering in an exchange of goods or services without handing out any cash is a good way to maximize your marketing budget.

TRAVEL COSTS

Unless you are taking the public transportation route, traveling domestically or internationally can be hefty. Eliminate the travel costs that come with business conferences by using downloadable software such as Skype or FaceTime to allow you and your client to have face-to-face conversations from anywhere around the world.

Reducing your travel costs does not mean that you must eliminate it entirely. Meeting in person with a client can bring serious profits and can close major deals. Thus, you must save your travel funds for high-priority situations.

PRINTING COSTS

How does one begin to emphasis the price tag that comes with printing? For starters, most of my school expenses surround paper and ink. Not to mention, maintaining a machine can be a time consuming. Just calculate the amount of time you spend dealing with printer issues!

Printing costs add up in a snap. Eliminate as much paper as possible by going paperless when it comes to waivers, contracts, or memos. Use online signature apps to sign contracts. Alternatively, you may invest in one printer to cut back the printing of the entire office.

MANPOWER COSTS

Is it necessary to hire a full-time graphic designer when you can outsource positions for short-term roles? There are numerous platforms such as Fiverr and Upwork that can offer the right talent at reasonable rates. This also helps other talented individuals to grow their businesses.

Image Credits: pixabay.com

Furthermore, you can try designing posters or other artistic materials for free through websites such as PosterMyWall and Canva. You do not have to be as artistic as Bob Ross to execute the task! These websites are easy to use as they have ready templates available. Isn’t that amazing?

Sources: 1 & 2

5 Sneaky Tricks Advertisers Use To Get Your Money

Subliminal messages exist for a reason. You see, most of our decisions are made on an unconscious level. This means that our behaviors are influenced by our wishes, interests, and motivations.

Say that you have been scrolling freely thru your Instagram feed and you saw a fast food ad. Days later, you caught yourself craving for a delicious cheeseburger.

Hidden persuasions are the driving force behind advertising. And, these persuasions happen more often than you think!

On that note, here are 5 Sneaky Tricks Advertisers Use To Get Your Money:

ILLUSION OF SCARCITY

Why are people so attracted to items that are limited edition? For starters, scarcity is usually linked to luxurious products. Talk about the limited supply of Yeezys and diamonds!

Scarcity also suggests that people want a product so bad that its supply depleted. I can vividly recall the time I visited a blogshop and saw this long black dress. At the bottom it displayed: “only one piece left”. I really wanted to purchase this dress, but I was contemplating on whether I need another black dress or not. Buying mode kicked in when the fear of missing out (#FOMO) emerged. I wanted to secure the last item left! This goes to show that scarcity technique works so well because it entails that our freedom of choice can be gone is a snap!

POWER OF SOCIAL PROOF

Word of mouth spreads like wildfire! When you want to purchase new products or try new services, you approach others for recommendation. We go to recommended doctors for health advise and to highly-raved hairstylists for a new ‘do. You are more likely to subscribe to something that has gotten a stamp of approval from a person you admire. So much for individuality, huh?

Image Credits: pixabay.com

When my significant other and I go on a date, we usually check out food review websites such as burpple.com and hungrygowhere.com. We tend to eat at places with higher reviews. This illustrates the power of social proofing. According to social proofing, we are more likely to buy something that the majority approves. This is why modern advertisers turn to Facebook and Instagram to get as much “likes” as possible!

ART OF REVERSE PSYCHOLOGY

Let’s face it! There is a reason why some people hide from sales representatives who follow them around. Nobody likes to be told on what to do, especially when they are about to make a purchase. This is where the Art of Reverse Psychology comes in handy.

Advertisers understand that you do not like to be blatantly persuaded. Which is why they try to convince you that you have a choice in the matter. They may say something along the lines of “you are free to try Brand X but…”. Their transparency can hook you into buying the product.

INFLUENCE OF THE DECOY EFFECT

Have you ever experienced shopping around for appliances and seeing the usual price as well as the discounted prices? Well, the discounted price sure is attractive! It makes me wonder how long has the usual price been there? Is the discounted price really a steal?

Dan Ariely, an Ivy-league professor of Psychology and Behavioral economics, did a study on the different price options. As it turns out, a company may include an additional price option just to make you think that you are getting a good deal.

His study included three magazine subscriptions: an online subscription for $59, a print subscription for $125, and a print-and-online subscription for $125. When Ariely offered the three options to the participants, most of them picked the combo option as it seemed like the best deal. However, things changed when only the print or online options remained. Most of them sticked to the cheapest option – the $59 online subscription.

RICHNESS OF ANECDOTES

Customer testimonials are powerful not only because of social proofing, but also because of the richness of anecdotes. Research suggests that stories and individual examples stick to our brains better than statistics. This make sense as stories transport us to a place where we are most likely to believe in something.

Simply watch this heartwarming video by a Thai Insurance company:

If you are more likely to be persuaded by emotional advertisements or stories, you may want to stay vigilant for your budget’s sake!

Sources: 1 & 2

Build A Strong Keyword Strategy:

Create The Best Content:

Easy For The Customers To Purchase:

What Else?

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