5 SEO Don’ts You Should Heed

Let’s face it. Most people won’t find your website if you’re not on the first page of a search engine results page (SERPs). So if you’re a business owner and don’t get as much organic traffic, conversions, and sales on your website, you need to look closely at improving your search engine optimization (SEO).

Don’t have any dedicated person with SEO skills who can implement a sound strategy? Hire someone or a team like Traffv proven to deliver results.

SEO has become paramount to many business owners. This is especially true at this time when there are plenty of startups, small businesses, and medium enterprises fighting for exposure.

Revenue results from visibility. But this is only possible if you can reach more people. This is why you need SEO to help increase your brand visibility.

Since it’s common to hear SEO, many assume it’s easy to accomplish. However, many businesses fall into the trap of believing this.

Collaborating with the wrong agency or executing a not-so-well-laid-out SEO plan can be disastrous for your time and pocket. The worst thing that can also happen is getting the boot from search engines.

Don’t wait for that to happen. Read up and avoid the five most common SEO mistakes you should avoid.

1. Don’t DIY your SEO.

It’s not entirely wrong to do SEO on your own. But it’s only advisable to do so if you’re aptly knowledgeable on how to do it properly. Otherwise, you’re only going to waste time, money, and effort.

You should avoid SEO on your own because search engine algorithms constantly improve to provide the most error-free results. Another reason is that it’s hard to be objective when executing your action plan. As a business owner, you can get too personal with your strategies. Before you know it, you’re already letting your emotions run the campaign. Thirdly, investing your time in other value-adding tasks, such as improving operational efficiency, will bring more results to your company.

2. Don’t fall for sweet words.

Beware of companies that promise to give you results too fast. If they promise to help you bring your website to the top page of the SERPs in no time, you should know they’re all words.

SEO takes time. So don’t be easily swayed by these hollow promises. Do take a step back if they promise to optimize your website overnight. It just won’t happen. Go for a company that will be upfront with you and your expectations.

3. Don’t use the black hat technique to make a quick buck.

You can sometimes make a quick buck using black hat SEO. But since this uses unethical tactics to optimize websites, it can be risky to employ. Search engines run audits and can impose penalties, resulting in outright bans on websites that practice them.

Here are some black hat techniques you should avoid:

Keyword stuffing: Repeatedly using words and phrases in content in an attempt to manipulate search rankings

Paid-link building: Paying a third-party domain for a followed backlink that points back to their pages.

Link exchanges: Arranging to cross-link each others’ content to increase search engine rankings mutually.

Hidden text and links: Hiding text (too many keywords) in different ways, e.g., by making use of white text on a white background

Blog comment spamming: Leaving comments that appear as ad placement or a random link to another website

4. Don’t get stuck in the past.

A search engine’s constant goal is to keep changing its algorithms to continually improve the standard of searches and fight against those who would circumvent the system. Google has made many updates and changes through the years, affecting how websites are ranked. Business owners should stay abreast of all these changes. If you do not move with the flow, your website might hit a plateau and eventually tank.

5. Don’t settle for low-quality content.

Search engines want to make life easier. They help users find the most valuable and pertinent information in the least amount of time. The biggest mistake you can make is to settle for poor-quality content when your rival’s content is exceptional. Your content should always give superior information, educational and, at the same time, entertaining.

As their lead specialist, Jaden Oh, shared, “We don’t focus on rankings. We focus on building a great brand and driving relevant, qualified organic traffic to your website. Rankings are just a by-product of building a great brand.”

So keep these SEO no-nos in mind and let the experts handle the work.

 

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A Guide on How SEO Helps Your Brand to Grow

Today every business, small or big, needs internet exposure. Because that is where our world is directed, and if your business is not according to these requirements, it can stay behind other businesses in this race. So if you want to keep the business in a race, you would need to implement all the things that can keep your business up-to-date.

There are many parts in your business you need to manage even if you consider them small. Right from dealing with your clients to taking customer’s calls. In between all these things, don’t forget about focusing on your brand or business’s digital marketing. It is short you can take to promote your business.

When it comes to digital marketing, things can be confusing what you must do to keep your business in the top position. The one easiest and simplest way to increase your digital marketing journey is to take help from search engine optimization. Although there are hundreds of ways to enhance your business online, nothing stands equal to the power of SEO.

Multiple SEO agencies are working out there to help businesses. For instance, if you’re not sure where to get SEO services, you can visit SEO Agency Singapore to improve your business’s digital marketing journey.

Below is a guide on how SEO can help us in the long run.

  • SEO lets us drive organic and targeted traffic that would be relevant to the business or brand.
  • It helps our brand to gain more exposure and higher visibility.
  • SEO will make it easy to convert the potential people into clients or customers.

1.      What is SEO and How It Works?

SEO is a set of some practices that help our sites gain maximum visibility on the SERPs. You think SEO is a simple task for your business, but it can be much more than what you think about it. It would help if you focused on working on different factors to have an idea of real SEO strategies that go beyond optimizing for keyword phrases that people use.

2.      How Can SEO Exactly Help You to Grow Your Business?

You must set some goals for your business, and this is where SEO can help you to achieve your targets. For instance, by publishing or creating relevant content, you can have a chance to enhance or improve the status of your business. When your content is worth it, Google or search engines will not hesitate to rank your business higher. Also, it will help you to produce organic traffic for your business website.

Moreover, when you seek the best SEO agency for your business, you also need to find out why you want it for your business. Think about what kind of actions you want your visitors to perform when they visit your website.

  • Think if you want your website visitors to fill out a contact form or quote.
  • You want them to opt-in to your email list.
  • You want your website traffic to hit the buy button.

3.      How is SEO Important for Your Business?

  • It boosts inbound traffic
  • It helps to build credibility and trust
  • Fetch you more referrals
  • SEO gets you more customers
  • Help in increasing the brand value
  • Make your business website user-friendly
  • Provide long-term results

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Tips on Increasing Sales Using SEO

Insufficient customer traffic and lack of sales make you think your company may need a better marketing strategy. Despite the competition, it is very much possible for you to bring your game plan on the track again.

All you have to do is form the right marketing plan with the help of SEO. It will help you to increase more customers and also ensure that they stay with you until they make a buying decision.

With that said, here are some quality tips you will learn how you can effectively increase your sales through SEO.

Build A Strong Keyword Strategy:

Keywords help you figure out how frequently your website will appear in search results when a customer considers buying a product available on your portal.

Keyword tags are the words that appear over your browser tab when visiting a website. Using the right keyword is essential for the success of your website.

For instance, your business sells “black girls top,” the user will type that in the search engine, and the results will show up of the all the websites related to “black girls top.”

But, if your page tag uses standard key terms, then the possibility of appearing in a related search is slim.

However, there are multiple keywords titles that customers search for, but it is up to you to decide what they are and how to use them on your website.

Create The Best Content:

Although keywords are essential, they will help you with nothing if you don’t have excellent content on your website. It should be able to communicate well with the customers. To connect effectively, the content of your website needs to be original, effective, and strong.

Creating a good content strategy is essential to increase online sales through SEO Singapore agency. The result you get is your most targeted content making efforts begin to rank for keywords. The website will attract traffic since these keywords are searched at a high volume each month.

Your online sales increase since the proportion of traffic converts to more sales.

Use Social Media To Grow Better:

While we are learning about increasing online sales through SEO, you must know that SEO and social media play a significant role together. Connecting your website on social media accounts like Facebook, LinkedIn, and Twitter is the key.

When the customers find something interesting, you have posted on the pages that will help you gain more new audiences and raise your sales and marketing. Being active on social media is useful to build a good connection with customers.

Every share that you get on a social media website is free advertising. So why lose out on this opportunity?

Easy  For The Customers To Purchase:

After they have seen your ad on social media, the customers will likely open up your website. Your website will gain more customers if it is free of any technical issues like loading too slow or the web page no longer exists.

A website without any technical problems keeps both customers and SEO happy. By ensuring your site is error-free, the path is clear for customers to make a purchase.

What Else?

Following the precise search engine optimization techniques consistently and effectively remains a mainstay of a successful business.

It ensures that your website gets good visibility in a competitive business world. It also means you are doing all things required to win over customer trust and happiness with your services.

An SEO is a key to any business’s success, not only because it can help you improvise sales by moving more traffic to your site.

Finally, remember that creating and maintaining a great strategy that prioritizes all of these aspects is the best way to ensure you build a valuable SEO engine that will help you boost sales.

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Marketing Trap: Why Do Sexual Ads Sell?

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell?

I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage.

1. Being attractive is associated with goodness.

Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest, sociable, sensitive, interesting, strong, more exciting, and so on to attractive people than to less attractive people. The Halo Effect can be linked to this too.

The Halo Effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. It can cloud our judgement as consumers or employers.

2. Being attractive increases your chances of getting the job.

At Old Dominion University in Virginia, Dr. Thomas Cash found that attractive people were seen as more hirable and more likely to be successful at a given job than unattractive candidates with similar qualifications. This is unfair to those with comparable qualifications and wider experiences.

3. Being attractive is associated with wits.

Researchers at the University of Wisconsin found that teachers assumed attractive students to be more intelligent and have parents who are more interested in the child’s education.

4. Being attractive is a sign of health.

In an Australian study, researchers morphed photographs of young adults so that their faces were perfectly symmetrical. In general, the symmetric version of each face received higher health ratings than the normal image.

5. Being attractive boosts your political ratings.

A study in Finland found that both male and female political candidates who look better than their competitors are more successful.

6. Beautiful people lure more consumers.

A professor and head of the Department of Advertising and Public Relations, Mr. Tom Reichert, once said that “Advertisers use sex because it can be very effective.”

“Sex sells because it attracts attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.”

Interestingly, some young men actually think that think Axe body spray will drive women crazy. Brand impressions are shaped by the people who advertise them. In essence, Hanes offer the same thing as Calvin Klein. However, the latter has “sexiness” stringed to it. That is what many customers want!

On to modern times, sex sells in form of the pictures posted by Social Media influencers. To the viewers who see these images, it can put a pressure on keeping up with the same standards of beauty. Having high standards of beauty can lead to insecurity and depression.

You must remember that we do not see what happens behind the scenes. We do not see the countless hours spent on post-production to capture a flawless model. Not to mention, many Social Media influencers revolve their lives on the brands they advertise.

Image Credits: unsplash.com

Know that these people are human too. Outer beauty has its perks, but it is superficial. As long as you are aware of your authentic self, you will not be swayed by marketing traps. This does not mean that you will undermine models or influencers. Instead, we must celebrate beauty and individuality!

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Surefire Ways To Sell Your Items On Instagram

Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related.

Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm.

POST THE BEHIND-THE-SCENES CONTENT WITH STORIES

Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business purposes. Instagram stories last for 24 hours, and they do not show the comments or likes publicly. This means that you can post as many stories as you want to feature a spotlight product or a flash sale.

Image Credits: pixabay.com

Use text, drawing tools, stickers, and GIFs to bring your brand’s creativity to life.

SELL YOUR ITEMS THRU HASHTAGS

As an Instagram user, you are probably aware of the importance of hashtags. Hashtags are important to brands as these tags direct the specific consumers. Branded hashtags represent the majority of big brands such as #BMW or #Prada.

The most used hashtags come from these well-known brands. You may either use their power to your advantage by using related hashtags or use hashtags exclusive to your brand.

USE INSTAGRAM ADS TO REACH YOUR TARGET AUDIENCE

Instagram provides a variety of targeting options through its Instagram Ads feature. You can choose specific targets that will suit your business’ needs. With promotion, you can choose how much you will spend, where your ads will be seen, and how long you want to run them.

Simply set up your business profile account and click the “promote” button. Instagram ads are critical to the marketing strategies of any business.

HOST INSTAGRAM-ONLY PROMOTIONS

With Instagram, you may host an Instagram-only promotion for your followers. They can click the link in your bio to join. To amp up your promotion, you may consider establishing partnerships with Instagram Influencers within the area such as Melissa Koh.

Image Credits: pixabay.com

Instagram influencers continue to be popular given that sponsorships have nearly replaced digital ads these days. The personal recommendations that they add boost the brand’s image. The personal touch makes it easier for consumers to imagine themselves while using your products.

Sources: 1 & 2

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