Business Solutions

Marketing Trap: Why Do Sexual Ads Sell?

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell? I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage. 1. Being attractive is associated with goodness. Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest,

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Career and Enterprising

Surefire Ways To Sell Your Items On Instagram

Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related. Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm. POST THE BEHIND-THE-SCENES CONTENT WITH STORIES Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business

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Business Solutions

4 Business Expenses That You Should Eliminate Right Now

I have good news for you! Reducing costs in your business does not have to take a lot of time or a significant amount of effort. In most cases, it comes down to making smarter choices. Continue reading on to find out what I meant. MARKETING COSTS Use technology to your advantage as you jump on the social media marketing wagon. Social media has a vast and diverse audience that you can tap. You are missing out on the potential

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Lifestyle & Hobbies

5 Sneaky Tricks Advertisers Use To Get Your Money

Subliminal messages exist for a reason. You see, most of our decisions are made on an unconscious level. This means that our behaviors are influenced by our wishes, interests, and motivations. Say that you have been scrolling freely thru your Instagram feed and you saw a fast food ad. Days later, you caught yourself craving for a delicious cheeseburger. Hidden persuasions are the driving force behind advertising. And, these persuasions happen more often than you think! On that note, here

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Career and Enterprising

3 Key Digital Marketing Tips to Drive Sales

Every business needs an effective marketing strategy to meet sales objectives. As we are progressing tremendously into the technological world, it is imperative that businesses leverage the digital realm to speak to their target markets in more effective ways. Here are three useful digital marketing tips you should consider as part of your overall sales strategy. Build an SEO-friendly website Having an online presence is the basic necessity to thrive in the digital world. With 4.92 million internet users in

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