Surefire Ways To Sell Your Items On Instagram

Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related.

Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm.

POST THE BEHIND-THE-SCENES CONTENT WITH STORIES

Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business purposes. Instagram stories last for 24 hours, and they do not show the comments or likes publicly. This means that you can post as many stories as you want to feature a spotlight product or a flash sale.

Image Credits: pixabay.com

Use text, drawing tools, stickers, and GIFs to bring your brand’s creativity to life.

SELL YOUR ITEMS THRU HASHTAGS

As an Instagram user, you are probably aware of the importance of hashtags. Hashtags are important to brands as these tags direct the specific consumers. Branded hashtags represent the majority of big brands such as #BMW or #Prada.

The most used hashtags come from these well-known brands. You may either use their power to your advantage by using related hashtags or use hashtags exclusive to your brand.

USE INSTAGRAM ADS TO REACH YOUR TARGET AUDIENCE

Instagram provides a variety of targeting options through its Instagram Ads feature. You can choose specific targets that will suit your business’ needs. With promotion, you can choose how much you will spend, where your ads will be seen, and how long you want to run them.

Simply set up your business profile account and click the “promote” button. Instagram ads are critical to the marketing strategies of any business.

HOST INSTAGRAM-ONLY PROMOTIONS

With Instagram, you may host an Instagram-only promotion for your followers. They can click the link in your bio to join. To amp up your promotion, you may consider establishing partnerships with Instagram Influencers within the area such as Melissa Koh.

Image Credits: pixabay.com

Instagram influencers continue to be popular given that sponsorships have nearly replaced digital ads these days. The personal recommendations that they add boost the brand’s image. The personal touch makes it easier for consumers to imagine themselves while using your products.

Sources: 1 & 2

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4 Business Expenses That You Should Eliminate Right Now

I have good news for you! Reducing costs in your business does not have to take a lot of time or a significant amount of effort. In most cases, it comes down to making smarter choices. Continue reading on to find out what I meant.

MARKETING COSTS

Use technology to your advantage as you jump on the social media marketing wagon. Social media has a vast and diverse audience that you can tap. You are missing out on the potential of having fast-paced and low-cost marketing when you do not make use of Instagram, Facebook and Twitter. What’s more? You can collaborate with other advertisers or influencers.

Image Credits: pixabay.com

As I spearhead a school, I have teamed up with an mommy influencer to market our program offerings. In exchange of a post, the influencer was given free classes to fully immerse her child in our school environment. Bartering in an exchange of goods or services without handing out any cash is a good way to maximize your marketing budget.

TRAVEL COSTS

Unless you are taking the public transportation route, traveling domestically or internationally can be hefty. Eliminate the travel costs that come with business conferences by using downloadable software such as Skype or FaceTime to allow you and your client to have face-to-face conversations from anywhere around the world.

Reducing your travel costs does not mean that you must eliminate it entirely. Meeting in person with a client can bring serious profits and can close major deals. Thus, you must save your travel funds for high-priority situations.

PRINTING COSTS

How does one begin to emphasis the price tag that comes with printing? For starters, most of my school expenses surround paper and ink. Not to mention, maintaining a machine can be a time consuming. Just calculate the amount of time you spend dealing with printer issues!

Printing costs add up in a snap. Eliminate as much paper as possible by going paperless when it comes to waivers, contracts, or memos. Use online signature apps to sign contracts. Alternatively, you may invest in one printer to cut back the printing of the entire office.

MANPOWER COSTS

Is it necessary to hire a full-time graphic designer when you can outsource positions for short-term roles? There are numerous platforms such as Fiverr and Upwork that can offer the right talent at reasonable rates. This also helps other talented individuals to grow their businesses.

Image Credits: pixabay.com

Furthermore, you can try designing posters or other artistic materials for free through websites such as PosterMyWall and Canva. You do not have to be as artistic as Bob Ross to execute the task! These websites are easy to use as they have ready templates available. Isn’t that amazing?

Sources: 1 & 2

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5 Sneaky Tricks Advertisers Use To Get Your Money

Subliminal messages exist for a reason. You see, most of our decisions are made on an unconscious level. This means that our behaviors are influenced by our wishes, interests, and motivations.

Say that you have been scrolling freely thru your Instagram feed and you saw a fast food ad. Days later, you caught yourself craving for a delicious cheeseburger.

Hidden persuasions are the driving force behind advertising. And, these persuasions happen more often than you think!

On that note, here are 5 Sneaky Tricks Advertisers Use To Get Your Money:

ILLUSION OF SCARCITY

Why are people so attracted to items that are limited edition? For starters, scarcity is usually linked to luxurious products. Talk about the limited supply of Yeezys and diamonds!

Scarcity also suggests that people want a product so bad that its supply depleted. I can vividly recall the time I visited a blogshop and saw this long black dress. At the bottom it displayed: “only one piece left”. I really wanted to purchase this dress, but I was contemplating on whether I need another black dress or not. Buying mode kicked in when the fear of missing out (#FOMO) emerged. I wanted to secure the last item left! This goes to show that scarcity technique works so well because it entails that our freedom of choice can be gone is a snap!

POWER OF SOCIAL PROOF

Word of mouth spreads like wildfire! When you want to purchase new products or try new services, you approach others for recommendation. We go to recommended doctors for health advise and to highly-raved hairstylists for a new ‘do. You are more likely to subscribe to something that has gotten a stamp of approval from a person you admire. So much for individuality, huh?

Image Credits: pixabay.com

When my significant other and I go on a date, we usually check out food review websites such as burpple.com and hungrygowhere.com. We tend to eat at places with higher reviews. This illustrates the power of social proofing. According to social proofing, we are more likely to buy something that the majority approves. This is why modern advertisers turn to Facebook and Instagram to get as much “likes” as possible!

ART OF REVERSE PSYCHOLOGY

Let’s face it! There is a reason why some people hide from sales representatives who follow them around. Nobody likes to be told on what to do, especially when they are about to make a purchase. This is where the Art of Reverse Psychology comes in handy.

Advertisers understand that you do not like to be blatantly persuaded. Which is why they try to convince you that you have a choice in the matter. They may say something along the lines of “you are free to try Brand X but…”. Their transparency can hook you into buying the product.

INFLUENCE OF THE DECOY EFFECT

Have you ever experienced shopping around for appliances and seeing the usual price as well as the discounted prices? Well, the discounted price sure is attractive! It makes me wonder how long has the usual price been there? Is the discounted price really a steal?

Dan Ariely, an Ivy-league professor of Psychology and Behavioral economics, did a study on the different price options. As it turns out, a company may include an additional price option just to make you think that you are getting a good deal.

His study included three magazine subscriptions: an online subscription for $59, a print subscription for $125, and a print-and-online subscription for $125. When Ariely offered the three options to the participants, most of them picked the combo option as it seemed like the best deal. However, things changed when only the print or online options remained. Most of them sticked to the cheapest option – the $59 online subscription.

RICHNESS OF ANECDOTES

Customer testimonials are powerful not only because of social proofing, but also because of the richness of anecdotes. Research suggests that stories and individual examples stick to our brains better than statistics. This make sense as stories transport us to a place where we are most likely to believe in something.

Simply watch this heartwarming video by a Thai Insurance company:

If you are more likely to be persuaded by emotional advertisements or stories, you may want to stay vigilant for your budget’s sake!

Sources: 1 & 2

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3 Key Digital Marketing Tips to Drive Sales

Every business needs an effective marketing strategy to meet sales objectives. As we are progressing tremendously into the technological world, it is imperative that businesses leverage the digital realm to speak to their target markets in more effective ways. Here are three useful digital marketing tips you should consider as part of your overall sales strategy.

Build an SEO-friendly website

Having an online presence is the basic necessity to thrive in the digital world. With 4.92 million internet users in Singapore at a penetration rate of 84%*, tapping on this medium to market your business is essential. You can first start off with a fully-optimised website that is search engine friendly. While Search Engine Optimisation (SEO) is crucial for search engines to rank your website on the first page, you must also know how to target your audience online using SEO.

  1. Keywords

Before beginning any SEO optimisation strategy, you must know what keywords or phrases you want to rank on search engines. These words or phrases are what your potential customers will key into the search box when they are looking for a product or service that you also offer. There are many ways you can do keyword research. For instance, you can find out what generic words or phrases best describes your brand and also look up those used by your competitors to see where you are lacking in. There are several powerful keyword planning tools you can find online to perform this step.

Do note the type of customers you want to attract. If you are looking to drive sales to your e-commerce site such as Shopify, your potential customers are more likely searching for a product or service with a buying intent and thus, your keywords and phrases should be more product and service-focused. Those seeking information often use different short and long-tail keywords that are topical. While the former appears to be a more direct way to drive sales, the latter is also an important digital marketing strategy to tap on as it can persuade potential customers to visit your website to learn more about your brand before making a conversion.

  1. On-page SEO

Once you have decided on your keywords and phrases, it is time to work on your on-page SEO. These include updating your metadata by giving descriptive page titles and unique meta descriptions for each web page. Your URLs must also be easy to read, and your site must be accompanied by a clean web structure that is easy to navigate.

Images play a big role in search engine optimisation too. You can boost image SEO by updating your alt texts, image descriptions and titles with relevant keywords that relate to the nature of the image, the text it is accompanied by and the webpage it is displayed on.

  1. Content

One other crucial element of on-page SEO that is significant in digital marketing includes optimising your website content that can drive sales. While it is necessary to include keywords in your optimised content, you must remember that your content is not only meant to convert prospects but also serves as a resource for others to share. This means that you can reach new audiences that will increase your website traffic and thus increase the chance for you to convert a lead to a customer. There are different types of content you can include – blogs, videos, guest posts, product reviews and guides, among others.

Establish a powerful social media presence

Once you have a well-optimised website, you can now take advantage of social media to further enhance your online presence and be a level higher in your digital marketing sales strategy. There are 4.6 million active social media users in Singapore, with 4.2 million accessing the application via their mobile phones. Apart from creating paid advertisements on these platforms, you can create engaging organic content that your customers want to read, and drive engagement through likes, comments and shares. This allows you to generate positive brand mentions when your followers consistently interact with your brand in ways that meet your objectives. It is also an excellent opportunity to incorporate weblinks into posts and encourage your followers to click on them to reach your site.

All in all, boosting your products and services on social media not only helps to increase traffic to your website (that could potentially lead to conversions), but it also helps to build a base of loyal brand followers who are willing to share your content and thus increase your audience reach.

More prospects, more opportunities for a conversion!

Attractive Google My Business Profile

If you are running a business with a single store or several franchises across the country, setting up your Google My Business (GMB) profile will be incredibly helpful. An important SEO ranking signal, GMB allows you to manage your presence on Google Maps where you can provide all relevant details of your business such as the address, opening hours, telephone number and email, reviews as well as a link back to your website. Moreover, you can also give prospective customers an idea of what your business looks like by incorporating a 360 virtual tour. This allows them to have fun while interacting with your content and be prompted to find out more about your business by navigating to your website through your GMB profile. This drives organic visitors to your site who have the potential to generate conversions.

There is never a direct way to drive sales when it comes to digital marketing. Often, customers may not be as receptive to promotional content and thus it is useful to find other meaningful ways to engage them before they are more confident to make the purchase.

* Digital 2019 Global Overview Report, Hootsuite

 

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How To Efficiently Sell Your Items On Instagram

Instagram plays an integral part in our lives. For many Singaporeans, they treat Instagram (IG) as an catalog showcasing the latest in lifestyle and beauty. It allows retailers to use the word-of-mouth marketing strategy to build their clientele.

With about 75% of online businesses taking part, to miss out on IG can be a bad idea. You need to swim with the waves of time! That being said, you must optimize you must start with optimizing your Instagram profile.

BEAUTIFY YOUR INSTAGRAM BUSINESS PROFILE

Let’s face it! It is human nature to judge based on appearance. Thus, you must optimize your Instagram Business Profile. Spend as much time and effort needed to curate an aesthetically pleasing Instagram feed. Do not forget to include the following elements:

A. Profile Picture allows your consumers to identify your brand easily. So, choose a logo with the highest resolution.

B. Bio lets your consumers know exactly what you can offer. Keep your description clear and concise with a touch of wits or humor.

C. URL section in the bio encourages the consumers to click your website in a snap! Attach a link to shop to increase the drive of traffic to your website.

USE TESTIMONIALS AND FEEDBACK

Parade the people who believe in your brand by checking out the tagged photos. Post your consumers’ photos with their feedback to entice your audience. This phenomenon is called the Social Proof, whereby people respond positively to what others enjoy and avoid what others dislike.

A testimonial photo seems more authentic and reliable as you are giving the shoppers a real sense what the product looks like. Moreover, you may set up an Instagram Story Highlight that includes all the tagged or feedback photos.

REACH YOUR TARGET AUDIENCE

It comes as no surprise that using Instagram ads can help sell your products or services. With continued changes to the Instagram algorithm and heightened competition to have your content be seen, Instagram ads are crucial to your marketing strategy. Select a specific target audience to optimize it.

A business profile allows you to set up an ad, to control how much you spend, and to select the length of an ad. It allows businesses to choose target options that best suit their needs. For example, I can choose to target the people in Changi Airport to sell my “Bali Unforgettable Travels” book.

It is easiest to run ads by promoting posts you have shared on Instagram. Select the post you want to boost by hitting the “Promote” button upon posting. Set up your audience and your budget. Double-check the details before hitting the “Confirm” button.

Image Credits: pixabay.com

I suggest that you start with a small budget and run the ad for a few days to test things out. Once you are happy with the results, you can expand its running duration. Track how your ad is performing by clicking “View Results” in the bottom left corner of your ad. It helps to boost the photos that best represents your brand or photos that include some Instagram influencers!

Sources: 1 &
2

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