Marketing Archives | Page 3 of 5

How To Efficiently Sell Your Items On Instagram

Instagram plays an integral part in our lives. For many Singaporeans, they treat Instagram (IG) as an catalog showcasing the latest in lifestyle and beauty. It allows retailers to use the word-of-mouth marketing strategy to build their clientele.

With about 75% of online businesses taking part, to miss out on IG can be a bad idea. You need to swim with the waves of time! That being said, you must optimize you must start with optimizing your Instagram profile.

BEAUTIFY YOUR INSTAGRAM BUSINESS PROFILE

Let’s face it! It is human nature to judge based on appearance. Thus, you must optimize your Instagram Business Profile. Spend as much time and effort needed to curate an aesthetically pleasing Instagram feed. Do not forget to include the following elements:

A. Profile Picture allows your consumers to identify your brand easily. So, choose a logo with the highest resolution.

B. Bio lets your consumers know exactly what you can offer. Keep your description clear and concise with a touch of wits or humor.

C. URL section in the bio encourages the consumers to click your website in a snap! Attach a link to shop to increase the drive of traffic to your website.

USE TESTIMONIALS AND FEEDBACK

Parade the people who believe in your brand by checking out the tagged photos. Post your consumers’ photos with their feedback to entice your audience. This phenomenon is called the Social Proof, whereby people respond positively to what others enjoy and avoid what others dislike.

A testimonial photo seems more authentic and reliable as you are giving the shoppers a real sense what the product looks like. Moreover, you may set up an Instagram Story Highlight that includes all the tagged or feedback photos.

REACH YOUR TARGET AUDIENCE

It comes as no surprise that using Instagram ads can help sell your products or services. With continued changes to the Instagram algorithm and heightened competition to have your content be seen, Instagram ads are crucial to your marketing strategy. Select a specific target audience to optimize it.

A business profile allows you to set up an ad, to control how much you spend, and to select the length of an ad. It allows businesses to choose target options that best suit their needs. For example, I can choose to target the people in Changi Airport to sell my “Bali Unforgettable Travels” book.

It is easiest to run ads by promoting posts you have shared on Instagram. Select the post you want to boost by hitting the “Promote” button upon posting. Set up your audience and your budget. Double-check the details before hitting the “Confirm” button.

Image Credits: pixabay.com

I suggest that you start with a small budget and run the ad for a few days to test things out. Once you are happy with the results, you can expand its running duration. Track how your ad is performing by clicking “View Results” in the bottom left corner of your ad. It helps to boost the photos that best represents your brand or photos that include some Instagram influencers!

Sources: 1 &
2

Highest Paying Affiliate Marketing Programs to Join

The digital age has indeed paved the way for many people who would like to venture into different types of business, including those involving more innovative ways to earn online. Thanks to the internet, it is now made more accessible to find the right tools, platforms, plus a legit group of experts that can help ensure that your business will thrive or flourish.

Affiliate Marketing (plus hard-work, of course) is a sure-fire way to earn money online. But how does it guarantee your online business’ success? All the information that follows will yield the best highest paying affiliate marketing programs out there for you. Learn more about them on journalreview.org, and you’ll be amazed by the endless possibilities of making your next online business a hit.

What is Affiliate Marketing?

Affiliate Marketing is one of the most in-demand ways to make your online business succeed. But how do you go about it? Affiliate Marketing happens almost every day—when you’re online shopping or making your purchases on the web or your phone, clicking through links and whatnot. This process is what link owners do to promote a specific product or brand online and get something like a portion of the payment in exchange—say, through a commission. Referrals are another example that involves discounts on purchases by promoting the company or brand to other customers—talk about a ‘win-win’ situation.

Here are some of the highest paying affiliate marketing programs:

Amazon Associates

The Amazon Associates program allows its partners to sell whatever Amazon sells, and in return, partners will earn a sales commission. This platform is extremely potent in terms of sales, because of its massive product catalog and top-of-the-line technical support. However, stiff competition can make it difficult for sites that are not yet optimized.

For you to be successful with Amazon Affiliates, you must have a highly centralized niche site. However, secondary sales will also be viable. This program also offers commissions for links that made it through to Amazon, even if the linked product was not purchased. Although this program provides large commissions, the downside to this program will be its performance-based structure—you will have quotas to meet for you to reach the highest commission tiers.

eBay Partner Network

Most people are under the impression that eBay is only an auction site, where sellers post items for sale for buyers to bid, leaving no room for affiliate marketing. However, eBay found a solution to incorporate affiliate marketers into its system. Certain product sales are now made on the storefront rather than the traditional auction basis; these storefront sales can be used to earn affiliate commissions.

Here are two essential benefits to this partner network program:

eBay commission rates are relatively high when compared to competitors’ affiliate programs.
eBay offers a double-the-commission bonus for first-time user referrals.

Rakuten Affiliates

Previously known as Buy.com, Rakuten is growing leaps and bounds. Rakuten has been ranked amongst the top e-commerce companies around the world. This platform is also known for their support and legitimacy when it comes to affiliate networks.

Rakuten’s platform is packed with excellent platform options and tools that you can utilize to easily and quickly optimize your website. Additionally, like the platforms mentioned above, Rakuten allows its partners to have access to its massive product catalogs.

iTunes Affiliates

iTunes is an excellent media platform to make use of as an affiliate, mainly because of its support from Apple. If you’re into selling music, movies, apps, and digital products; then you’ll have your niche through iTunes.

Apple offers commission on both in-app purchases and apps. For example, linking to Clash of Clans can earn you commission from sales made from in-app purchases. This program is unique for its commissions coming from in-app purchases on free apps.

Peerfly

Peerfly has one of the highest commission offers in the CPA network, and if you’re on the lookout for high-value individual sales; then Peerfly is the way to go. However, if you’re new to affiliate marketing with no history of notable traffic, this platform may not be for you.

That being said, Peerfly is more of an exclusive platform for affiliate marketing superstars. However, If you’re lucky enough to get in, Peerfly can be an excellent platform for you to make a living. But always remember to follow their rules and keep away from black hat techniques.

Closing thoughts

Affiliate marketing, like all other marketing strategies, will need hard-work and perseverance—it’s definitely not a get rich quick scheme. However, having the right approach and high-quality content can easily make you a few thousand dollars per month from affiliate marketing alone.

Boost Your Global Employability With These 3 Major Skills

Increasing your employability by honing your skills is always a good idea, if you are trying to earn more. Having the following skills could improve your chances in the international market…

PROGRAMMING (CODING AND SCRIPTING)

Whether you refer to it as programming or coding, this skill plays an important part in our modern lives. This skill is in demand worldwide with a foreseeable rise of 5% each year. Equipping yourself with this digital age skill will give you an opportunity to branch out in any sector such as finance, healthcare, and entertainment (e.g., music recording company).

Our government noticed the clamor for this skills, which is why they integrated Information and Communications Technology (ICT) program in the Singapore Budget 2016. This initiative helps people adapt to the evolving job demands.

MARKETING (NEGOTIATING AND INFLUENCING)

Skills that fall under marketing incorporates in-depth human interactions. Marketing requires cultural sensitivity and social perceptiveness when establishing a working relationship with the clients. Furthermore, it includes negotiating and convincing skills in its umbrella.

As Singaporeans are perpetually glued to their devices, you can see how digital marketing influences the target audience. Observe how Facebook or Instagram ads get noticed globally. It can be measured by the amount of “likes”.

Image Credits: pixabay.com

Despite these contemporary tactics, I believe that no amount of artificial intelligence can replace a skilled individual when resolving complaints and closing deals.

COMMUNICATING (ORAL AND WRITTEN)

One of the major skills that employers are looking for is the ability to communicate orally and in writing, to different kinds of people. It is not enough to include that you are a good communicator in your C.V. You must provide evidence by starting a blog, heading clubs, or writing on a publication.

Improve your communicating ability by watching this empowering TED Talk by Business Sound Expert Julian Treasure:

Sources: 1, 2, & 3

Surefire Ways To Nurture Your Child’s Marketing Abilities

The core of your business’ success relies on its marketing. Teach your beloved ones the marketing skills that they needs to thrive throughout their lives!

Do so while you have the luxury of time.

WATCH COMMERCIALS AND OTHER ADS

Children do not have the capacity to carry a stable job nor do they have the ability to budget money. However, they can influence how you spend it. Savvy marketers know this! For instance, expensive products for kids are usually placed in lower rack to meet their eye level. Television marketers focus on producing more content for toys, candies, computers, and so on.

Commit at least once a week to introduce the potent effect of advertising to your suggestible children. Select some commercials or ads to ask the following questions:

a. WHO was the intended audience?
b. WHAT was the description of the product or service?
c. WHY was the ad placed during or between this show?
d. HOW did you feel about the commercial or ad?

KNOW DIFFERENCE FROM REALITY AND FANTASY

Aside from discussing the detailed content of the commercials and other ads, you must create a distinction between reality and make-belief. It is easy to be trapped into the advertiser’s magic, if you do not know what to watch out for. Tell your children that there is more to advertisements than what meets the eye.

Image Credits: pixabay.com

Discuss the various types of commercials on radio, television, print, and online. Help your children label these said ads so that they become less susceptible to the marketers’ influence.

CREATE CATCHY SLOGANS AND TUNES

Your dedication has led your children to understand the effect of advertisements. To absorb the essential marketing abilities, allow them to make their own catchy slogans and jingles. These activities will help the potential entrepreneurs to use their resources to create significant marketing tools that will make a particular product rise above the pack.

Without valuable customers, even the best businesses will fail. Introducing this topic to your children can prepare them to attract loyal customers for their future businesses.

TRANSFORM THE OLD INTO THE NEW

As you may notice, existing brands are constantly thinking of ways to improve their products and to satisfy their loyal customers. The longstanding OREO boasts with a variety of unique flavors such as Banana Split and Birthday Cake.

Ask your child to apply this idea by putting his or her own spin into a popular product. This activity is a good way to maximize his or her own creativity as marketing heavily depends on innovation.

Image Credits: pixabay.com

Sources: 1, 2, & 3

8 Marketing Emails That You Need To Encounter

Are you doing everything you can to maximize the benefits of your email campaigns? Consider sending out these types of emails.

1. WARM GREETINGS

Upon signing up to the mailing list, it is advised to send out an automated “welcome” email. Most clients are keen to open this type of email the most. So, ensure that you create a good first impression to enhance the image of the company.

2. RECURRING SUBSCRIPTION

Enclosing a newsletter in an email can help your clients understand your latest products and other offerings. It must be sent out in regular intervals in order to build a loyal subscribers and to exude reliability.

3. SPECIAL SHOWCASE

An event invitation email is a good tool to promote an upcoming or ongoing event that the company is hosting. Motivate your clients to register by highlighting the reasons why the event is worth their time. Do so by adding quality visuals or illustrations.

4. SHARING STATUS

For companies thriving in the e-commerce scene, sending order status emails is important to keep the clients in the loop. This type of email includes significant details such as confirmation, shipment updates, tracking number, and delivery date. Sending these nurtures trustworthiness.

5. THOUGHTFUL MESSAGES

Connect with your clients on a deeper level by greeting them during special days. Often dubbed as anniversary emails, this type covers the anniversary of the company, the client’s birthday, and the public holidays. Combine these emails with promotions, promo codes, or a one-time deal to increase engagement.

6. REWARDING PARTNERSHIP

A co-marketing email is sent out when 2 or more companies work together to fulfill a mutual event, task, or promotions. Its bottom-line is to use the existing clientage of one company to widen the reach of the other.

7. CLIENT CONVERTER

To blast a content that aims to turn your existing subscribers into established clients, you may use a “lead nurturing email“. A series of interconnected emails with useful content makes up a lead nurturing email. This type may be time-consuming, but it is highly rewarding.

8. DEDICATED SEND

As the name suggests, dedicated emails focus on a singular topic (e.g., a product or an announcement). It marries the best email marketing techniques – an opportunity to be highly shareable, personable, and potent.

Image Credits: pixabay.com

In most cases, the most efficient email marketing strategy includes the mixture of all these types. Make the most impact by allowing the client to choose which emails he or she can receive.

Sources: 1 & 2

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