You’re probably familiar with the term “copywriter.” They’re the people who help businesses create compelling advertising and marketing materials.
But what about “content writers”? What do they do, and is it something you need for your business? The short answer is that it depends. Both copywriters and content writers can help you create great content for your website and social media pages, but the two positions have rather dissimilar focuses.
Allow us to break down the distinctions between copywriters and content writers so you can decide which position is right for your business.
Defining the terms
When it comes to content, there are two main positions you can hire: a copywriter or a content writer. So, what’s the difference?
A copywriter is someone who writes persuasive sales copy. They create catchy headlines and use persuasive language to get people to buy a product or service. A content writer, on the other hand, is responsible for creating informative, value-driven content. This might be in the form of articles, ebooks, or blog posts.
The main difference between the two is that copywriters are focused on selling, while content writers are focused on informing. If you’re not sure which position you need, consider what kind of content you want to create and what your company goals are.
What does a copywriter do?
Copywriters understand the art of persuasion. They know how to write persuasive content that will make people want to buy what you’re selling. They can also help you create website content, email marketing campaigns, and even social media posts.
They typically have a background in marketing, journalism, or creative writing. They understand the basics of persuasion and know how to craft powerful content that will convince people to take action.
What does a content writer do?
Well, a content writer is responsible for creating and publishing content across a variety of channels, including your blog, website, and social media pages. They help you to develop a content strategy and create engaging and informative copy that will resonate with your audience.
A good content writer understands the needs of their client and the target audience and knows how to create content that is both relevant and compelling. They also know how to use keywords and other SEO techniques to improve your search engine ranking.
When should you hire a copywriter?
You should consider hiring a copywriter when you need help with ad copy, slogans, or email marketing. A copywriter can also help you create a brand voice and style guide.
They’re typically skilled in persuasive writing techniques, so they can help you create content that markets your products or services. Copywriters are also great at creating catchy headlines and coming up with interesting ideas for blog posts and social media content.
When should you hire a content writer?
Given that you’re reading this, we are going to assume you’re at a point where you need help creating content. And that’s where a content writer comes in.
A content writer can help you with everything from developing a content strategy to creating blog posts, landing pages, and even long-form articles to rank on Google. Basically, they take care of all the nitty-gritty details so you can focus on what’s important—running your business.
But when should you hire a content writer? The answer is simple: when you need help creating content that’s engaging, informative, and accurately reflects your brand.
How to choose the right copywriter or content writer for your business
When it comes to content writing, there are a lot of options out there. You could hire a copywriter, a content writer, or even a combo of the two. So how do you know which one is right for your business?
Here are a few tips to help you make the right decision:
- Define your needs. What kind of content do you need? What’s your budget? How often do you need new content?
- Do your research. Check out different writers’ websites, portfolios, and blog posts to get a sense of their style capabilities.
- Interview writers. This is a great way to get to know them better and see if their style and tone align with what you’re looking for.
- Make a decision. After considering all the factors, make a decision and go with it. You can always change your mind later if it’s not working out, but it’s best to start with a hiring plan and stick to it.
In a nutshell, when it comes to content creation, there are two main positions you can hire: a copywriter or a content writer. So, which one should you choose? It depends on your needs. If you need someone to help with marketing materials, go with a copywriter. If you need someone to help with the overall strategy and organization of your content, go with a content writer.