Win $80K Advertising Grants For Your (SME) Business In This Elevator Pitch Competition

If you only have 1 minute, how would you convince someone next to you in an elevator to invest in your business? Share your pitch with us and you could win $80,000 in advertising grants organised by 99%SME*.

The Elevator Pitch

  1. Step 1: Similar to business, time is money. In 50 words, tell us why your business deserves to win the $80,000 advertising credits from 99%SME. In other words, make your pitch short and sweet.
  2. Step 2: Find something red that’s associated with your business and take a picture with it. It could be you holding something red that you are selling on our platform, or simply you decked in your lucky red shirt/dress hoping that you will be one of the lucky 3 submissions!
  3. Step 3: You are almost done. Simply post the picture with your pitch and post it on your Facebook account with the hashtag #99sme80kgrant. Lastly, don’t forget to set your post to public so that our judges can verify!

It’s really so simple. Here’s an example of how a picture can look like:

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$80,000 Advertising Grants

The top 3 submissions will walk away with $80,000 of advertising grants from 99%SME, giving your business a leg up during this period. It includes the rare opportunity to work with professionals from Mediacorp to design the best marketing campaign for your business needs. For instance, it could be a tactical plan to boost product sales during this trying COVID-19 situation. Or it could be a targeted marketing pitch to increase your brand awareness so that it stands out amongst its competitors. With such an opportune marketing grant, you should really act first because the window is narrowing.

Contest Ends 20 March 2020, 2359H

Winners will be based on the following judging criteria, with an equal 50% weightage place on each factor:

  • Best submissions nominated by our panel of judges
  • Highest number of ‘likes’ on the Facebook post

Hurry and make sure you join the contest before 20 March 2020, 2359H! The 3 winners will have to be registered as 99%SME sellers to claim the advertising credits. For more information, please visit 99sme.sg/contest

*99%SME is co-founded by Singtel and DBS, with Mediacorp being its official media partner

 

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How to Become an E-Commerce Entrepreneur

Today, there are more ways than ever before for would-be entrepreneurs like yourself to find success in the e-commerce industry. There are a host of different avenues for you to go down in your bid to sell products, make some money, and build your reputation. You just have to be brave enough to give up your day job and follow your true calling in life!

What with all the choices that you have available to you in this instance, it will be difficult for you to pinpoint your focus and really hone in on a target market. Fortunately, the comprehensive help and guidance that you are in desperate need if can be found below.Here’s what you need to do to become a successful e-commerce entrepreneur:

Hone in on your niche

Honing in on your niche is the first challenge that you will face on your journey to become an e-commerce entrepreneur. You need to choose a niche that is going to prove profitable and sustainable. More importantly, you need to choose one that is going to continue to impassion you for years to come. If the product that you sell doesn’t excite you, your heart won’t be in it and, slowly but surely, your desire to succeed as an e-commerce entrepreneur will fade.

If you’re stuck for ideas in this instance, then you should consider starting your own online T-shirt business. As stated by Oberlo, this is a popular choice for beginning an e-commerce simply because T-shirts are cheap to source and easy to customize.

Study your market

To ensure that your business idea hasn’t already been conceived, taken, or trademarked, it’s imperative that you study your market before you start your own e-commerce business. This will allow you to enter your market without having to worry about being sued for intellectual property theft as your career progresses and your reputation grows.

Studying the current climate of your market will also provide you with an understanding of what is or isn’t working for your competitors. With this knowledge at hand, you will find it easier to avoid the pitfalls of your industry going forward.

To perform market research in the most targeted and effective way possible, you should:

  • Determine exactly what it is you need to know about your industry
  • Study your industry’s future outlook
  • Pinpoint your target customers and flesh out their buyer persona
  • Prepare a number of research questions

Build your store

Of course, you can’t be an e-commerce entrepreneur if you don’t build your own online store. To ensure that your website is professional, engaging, and intuitive enough to generate you some leads right off the bat, it’s imperative that you align yourself with a quality web host. To find this perfect host, you must:

  • Know how much support you’re going to need
  • Have a clear understanding of the traffic that you expect to draw
  • Be well versed when it comes to different server types

If you put all of the above advice into practice, you’ll find yourself reaching the peak of your professional potential in no time.

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5 Local Brands You Never Knew Were Online

Think your neighbourhood mom and pop stalls are still setting up shop the old-fashioned way? You may be pleasantly surprised to find out that many of your friendly neighbourhood stores have already gone digital.

That’s right, many small and medium businesses have an online presence and are selling their products on 99%SME, a dedicated eMarketplace for SMEs.

Here are 5 local brands you probably never knew were online:

1.      Thye Shan Medical Hall

Thye Shan Medical Hall (泰山药行) is a well-established brand of Traditional Chinese Medicine (TCM) products and services. With more than 60 years of history, the first Thye San outlet was opened in Chinatown in 1955 by Mr Chan Chak Poey.

Rather than make a trip down to one of their three retail outlets, you can buy premium bird’s nest, abalone, tonics and powder blends from their online store.

Visit their online store here: https://www.99sme.sg/thye-shan-medical-hall-pte-ltd/

2.      Yikowei

Established in 1983, Yikowei (一口味) has been serving up homemade traditional Chinese pastries lovingly made with the best ingredients. Get their traditional pineapple tarts freshly baked from the oven and delivered to your doorstep.

Visit their online store here: https://www.99sme.sg/yikowei/

3.      Nam Shiang & Co

Established in 1942, Nam Shiang & Co has grown to become a leading exporter and distributor of housewares in East Asia. They carry a wide range of quality household products and housewares from established brands all over the world, catering to individual home users, F&B businesses, and other corporations.

Visit their online store here: https://www.99sme.sg/stores/nam-shiang-and-co./

4.      Coffeehock

Coffeehock has established itself as a household name in local coffee and tea manufacturing, ever since it started its business in 1997. Known for its great taste and quality, you can find Coffeehock products being retailed in local supermarkets, convenience stores and minimarts.

Craving for a taste of local kopi or teh from the coffeeshop? You can now easily purchase Coffeehock coffee and tea beverages, such as the Signature Coffeehock Coffee-O Kosong, 2898 Coffee Powder and 2 in 1 Teh-O Ceylon teabag from its online store.

Visit their online store here: https://www.99sme.sg/coffeehock/

5.      Fu Wah Department Store

Having been in Bedok for the past 30 years, Fu Wah Department Store is a well-known household name in the neighbourhood. Like a typical neighbourhood mama shop, the store sells anything and everything that you can think of, ranging from cosmetics, beauty, hair, fragrance, healthcare, to slimming products.

Visit their online store here: https://www.99sme.sg/fu-wah-department-store/

99%SME for Small and Medium Businesses

Are you a local Small and Medium Enterprise (SME) like some of the businesses featured above? Jump on the bandwagon now and reach a wider audience effortlessly by selling online with 99%SME. 99%SME is a campaign started by DBS and Singtel in 2015 to help small and medium businesses to go digital. It has since gained tremendous traction and helping Singapore SMEs go places.

Here are some of the fantastic benefits of joining 99%SME:

Benefits of Going Digital With 99%SME

Get started effortlessly with online sales

99%SME is a comprehensive ecommerce platform that allows you to get started with selling online in 3 easy steps. All you have to do is to register for an account, upload your products, select your payment and shipping options, and you are set!

Reach a wider audience with the 99%SME platform

With a common platform to showcase products and services, customers browsing through the eMarketplace for great deals can discover your business. Customers can also use the location-based feature to search for SMEs near them, making your business discoverable to people around you.

Get 90% subsidy and extensive support

If you are ready to bring your business further into the online space, you can get 90% subsidy when you hire a digital professional matched to your business. As a 99%SME participant, you will also get to be invited to free training and seminars offered by DBS Academy and various partners.

99%SME is completely free to join

99%SME is completely free to join – there are no strings attached!

Join as a seller on 99%SME now!

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Surefire Ways To Sell Your Items On Instagram

Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related.

Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm.

POST THE BEHIND-THE-SCENES CONTENT WITH STORIES

Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business purposes. Instagram stories last for 24 hours, and they do not show the comments or likes publicly. This means that you can post as many stories as you want to feature a spotlight product or a flash sale.

Image Credits: pixabay.com

Use text, drawing tools, stickers, and GIFs to bring your brand’s creativity to life.

SELL YOUR ITEMS THRU HASHTAGS

As an Instagram user, you are probably aware of the importance of hashtags. Hashtags are important to brands as these tags direct the specific consumers. Branded hashtags represent the majority of big brands such as #BMW or #Prada.

The most used hashtags come from these well-known brands. You may either use their power to your advantage by using related hashtags or use hashtags exclusive to your brand.

USE INSTAGRAM ADS TO REACH YOUR TARGET AUDIENCE

Instagram provides a variety of targeting options through its Instagram Ads feature. You can choose specific targets that will suit your business’ needs. With promotion, you can choose how much you will spend, where your ads will be seen, and how long you want to run them.

Simply set up your business profile account and click the “promote” button. Instagram ads are critical to the marketing strategies of any business.

HOST INSTAGRAM-ONLY PROMOTIONS

With Instagram, you may host an Instagram-only promotion for your followers. They can click the link in your bio to join. To amp up your promotion, you may consider establishing partnerships with Instagram Influencers within the area such as Melissa Koh.

Image Credits: pixabay.com

Instagram influencers continue to be popular given that sponsorships have nearly replaced digital ads these days. The personal recommendations that they add boost the brand’s image. The personal touch makes it easier for consumers to imagine themselves while using your products.

Sources: 1 & 2

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Financial Benefits Of Having A Second Job

For the longest time, moonlighting was seen as a means to take on extra work in order to supplement one’s full-time employment. It was exclusively for underpaid employees or those who are severely strapped for cash. Nowadays, moonlighting and having a second job are seen as acceptable means to expand one’s income without the weight of stereotypes.

Having a second job does not only expand your wallet, but also maximize your skills and talents. Many employers are open to the idea of giving their employees the freedom and flexibility to take on other jobs to keep up with the rising cost of living. To illustrate, combining your full-time job with a 20-hour per week sideline can pull in a greater income. You may also combine two part-time positions to get an income that will equate to a full-time position while working for less hours per week.

That is just the beginning. The following are other benefits of having a second job.

LESSENING YOUR TRANSPORTATION COSTS

Four years ago, I juggled my work as an enrichment teacher and as a freelance writer. As a teacher, I needed to travel three to four times per week around Singapore. While, my job as a freelance writer brought me to the comforts of my own home.

If your second job is either at a home office or at a place near you, you will be able to save more money on transportation costs. This situational advantage can help you shave dollars on monthly petrol consumption or EZ-Link top-up.

OPENING NEW JOB OPPORTUNITIES

We cannot fully guarantee that the economy will stay the same in a few years time. Say you lost your job. If you are running out of full-time job options, you may try your luck in several part-time employment positions that can eventually turn into a coveted full-time slot. After all, it is more cost-efficient for an employer to hire individuals who are already trained than to hire individuals who are unfamiliar with the field.

When given the chance to partake in a team as a part-timer, show how eager you are to know the tricks of the trade. Volunteer your time and exhaust your energy as much as possible. Do not waste the opportunities given to you.

GIVING MORE MEANS TO PURSUE OTHER ACTIVITIES

Freedom – is easier said than acquired. Experts say that people who have second jobs or second careers have a higher sense of freedom such as the feeling of not being shackled to one company. Furthermore, practicing in a different field gives you a financial cushion in case the economy becomes sour towards your other career.

Having a second job gives you more freedom to pursue other activities that will showcase your skills. If you are thinking of switching careers and want to minimize the risk, take on a part-time position that will enable you to test the waters. For those people who lack prerequisites or academic credentials to pursue their dream job, a part-time position may serve as a stepping stone that provides free training and meaningful experiences. While, others may use part-time positions as a means to climb the ladder within an existing field. For instance, a teacher may obtain an entry-level part-time work in order to finance his graduate studies. Further education will land him a more lucrative job in the field.

Image Credits: pixabay.com

It is up to you to find ways to maximize your income and make the most out of your second job.

Sources: 1 & 2

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