Ang Ku Kueh Plush SimplyGo EZ-Link charms now available in 3 colours

Singapore’s beloved traditional snack just got a playful upgrade! The Ang Ku Kueh Plush SimplyGo EZ-Link Charm is the latest collectible charm to hit EZ-Link vending machines across the island, blending nostalgic heritage with everyday convenience.

Priced at $20.90 each (no stored value included), these adorable plush charms are designed to look like the iconic Ang Ku Kueh — the soft glutinous rice cake traditionally filled with sweet mung bean paste and shaped like a tortoise shell symbolising longevity and good fortune.

Three Charming Colours to Collect

The Ang Ku Kueh Plush SimplyGo EZ-Link charms come in three eye-catching colours:

  • Pink
  • Red
  • Yellow

Each charm features a soft plush design that makes it both cute and functional, perfect for hanging on your bag, keys, or pouch.

Even better, the charm doubles as a mini coin pouch, allowing you to stash small essentials while keeping your travel card close at hand.

Tap & Go with SimplyGo

Just like other SimplyGo EZ-Link charms, this plush collectible works as a contactless transit card for commuting on Singapore’s public transport network.

To start using it:

  1. Purchase the charm from EZ-Link vending machines in malls (rolling out progressively).

  2. Top up the card at a Self-Service Top-Up Machine.

  3. Pair it with the SimplyGo app to track transactions and manage your card easily.

Once activated, simply tap the charm at MRT gantries and bus readers for quick and seamless travel.

Read More...

Sanrio characters Cherry Blossom EZ-Link card now available at $10 each

Ask us questions, discover the latest offers & more on Telegram.

Spring has arrived… and your favourite Sanrio friends are celebrating it in the cutest way possible.

EZ-Link has just introduced the Sanrio Characters Cherry Blossom EZ-Link Card, a delightful new collectible that captures the charm of sakura season. Dressed in soft pink hues and surrounded by blooming cherry blossoms, beloved characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin come together in one dreamy design that feels straight out of a springtime postcard.

For Sanrio fans and collectors, this is one card that’s hard to resist. The pastel sakura theme gives it a gentle, seasonal vibe, making it feel more like a keepsake than just a transport card. Slip it into your wallet or display it as part of your Sanrio collection — either way, it’s a sweet little reminder that spring is in full bloom.

The Sanrio Characters Cherry Blossom EZ-Link card is priced at $10 each (no top-up value) and will be rolling out progressively at EZ-Link vending machines located in shopping malls across Singapore. That means you might start spotting them at your nearest mall very soon.

If you’re planning to hunt one down, it’s a good idea to check where the vending machines are located before heading out. You can find the full list of EZ-Link vending machine locations here:
https://bit.ly/EZLinkvendingmachine

With its soft sakura aesthetic and a lineup of Sanrio favourites, this limited collectible is likely to catch the eye of both commuters and fans alike. If you’ve been waiting for the perfect adorable addition to your EZ-Link collection, this might just be it.

Read More...

Hello Kitty Horse Daruma SimplyGo EZ-Link charm now available for $14.90

Ask us questions, discover the latest offers & more on Telegram.

If you’re the type who believes a little luck never hurts, this one’s calling your name.

The Hello Kitty Horse Daruma SimplyGo EZ-Link charm has just trotted onto Shopee — and it’s as cute as it is auspicious.

Inspired by the classic Daruma symbol of perseverance and good fortune, this design features Hello Kitty paired with a horse motif — a sweet nod to energy, momentum, and moving forward with confidence. Clip it onto your bag, keys, or lanyard, and let every commute come with a dash of charm and cheer

Priced at just $14.90 each (no top-up value), it’s an easy pick-up whether you’re collecting EZ-Link charms, gifting a fellow Hello Kitty fan, or simply upgrading your everyday tap with something a little more heng.

You can get it now on Shopee here. 

As always with fan-favourite designs like this, stocks won’t hang around forever.

How to use it:
Once you’ve got your charm, just top it up at any Self-Service Top-Up Machine, then pair it with the SimplyGo app — and you’re good to go.

For more details on SimplyGo EZ-Link charms, you can check out https://ezlink.simplygo.com.sg/card-charm/simplygo-ezlink/

Cute, meaningful, and practical — this is one of those charms that makes every tap feel a little luckier. 🐎✨
Terms and conditions apply.

Read More...

EZ-Link unveils the God of Fortune EZ-Link Card and it comes with a 24K gold-plated medallion

Ask us questions, discover the latest offers & more on Telegram.

Just in time for the festive season, EZ-Link has rolled out the God of Fortune EZ-Link Card, complete with a matching 24K gold-plated God of Fortune medallion for an extra touch of huat. Priced at $22.80 per set, this bundle makes for a meaningful keepsake or an easy Chinese New Year gift that feels both festive and symbolic. (EZ-Link card comes with no top-up value.)

The God of Fortune Medallion Bundle Set is available progressively at EZ-Link vending machines in malls islandwide, so you can conveniently pick one up while you’re out shopping. There’s also a new vending machine at Chinatown Point, Level 1 (opposite Burger King) — a fitting stop if you’re hunting for CNY essentials or lucky charms.

Stocks are limited and availability may vary by location, so if this is on your radar, it’s best to grab it when you spot it. For the full list of EZ-Link vending machine locations, visit: https://bit.ly/EZLinkvendingmachine

Read More...

New Scotch-Brite® Easy Clean Scrub Sponge SimplyGo EZ-Link charm now available

Ask us questions, discover the latest offers & more on Telegram.

The viral Scotch-Brite® Easy Clean Scrub Sponge that took over social media is back — and this time, it’s gone pink.

Yes, the once-iconic green sponge now comes in a soft pink version, reimagined as a SimplyGo EZ-Link charm you can carry around every day. From kitchen staple to unexpected style accessory, this pocket-sized sponge is proof that even the most ordinary household items can become collectibles.

Soft power, now pocket-sized

The new Scotch-Brite Easy Clean Scrub Sponge SimplyGo EZ-Link charm stays true to the sponge everyone recognises — complete with its textured scrub surface — but shrunk down into a charm that clips neatly onto your bag, keys, or lanyard. The pink colourway gives it a playful refresh, making it feel even more IYKYK for those who’ve seen the sponge all over TikTok and Instagram.

It’s quirky, a little ironic, and exactly the kind of charm that gets noticed at the gantry.

How much & where to get it

  • $19.90 per charm (no stored value)
  • Available progressively at EZ-Link vending machines in malls
  • Limited quantities at each machine

You can check the full list of EZ-Link vending machine locations here:

Read More...