Career and Enterprising

Increase Your Sales Through Social Influence

As the technology advances, the presence of social media became inevitable. With this in mind, the marketing department must up their game by creating and showcasing a credible online persona for the company and its products or services. A great online persona will attract more people to the website, boost the brand’s loyal consumers, and increase the number of new consumers. The efficiency of this social influence is due to the Bandwagon Effect. Bandwagon Effect is a phenomenon that occurs

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Career and Enterprising

Opening A Franchise in Singapore? Know These 5 Things First

Starting a business in Singapore cannot only be expensive but also difficult. As Albert Kong, CEO and chairman of Asiawide Franchise Consultants that advised 650 franchise clients in Asia, once said: “Starting a business in Singapore is much tougher than other countries in the region especially when it comes to dealing with landlords and managing employees.” 1. SAVE LOADS OF MONEY FOR FUTURE EXPENSES You must save for the franchise fee, renovation of the space, rent requirements, raw materials, and

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Credit & Loan

Sberbank Offers A Free Cat For Every Mortgage

How do you increase the likelihood of repeating a behavior? Well, Psychology and Operant Conditioning suggests that you must reward them. Something as simple as fun is the easiest way to change one’s behavior. Luckily, one Russian bank got the memo. To make their clients feel interested and entertained, one of the largest Russian Bank called Sberbank offers a free cat with every client mortgage loan. It is also believed to boost the mortgage sales. The bank’s special website will

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Lifestyle & Hobbies

Rude Service Make You Spend More on Luxury Goods

When it comes to designer and high-end goods, we want to have what we cannot afford. And, a sales person with a snobby attitude only adds the extra kick of exclusiveness. A recent study by the University of British Columbia’s Sauder School of Business showed that customers who are treated with poor service are more likely to buy something as long as the brand is adequately renowned and luxurious. The study entitled “Should the Devil Sell Prada?” had its participants

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Lifestyle & Hobbies

Be a Smart Consumer: Avoid These 4 Marketing Tricks

To be a smart consumer, you must spend within your needs and not over your means. Marketing or Sales Agents like any other businesses are using the power of persuasion to gain profit. I’m not saying it is a bad thing (personally I think it is a talent), but it may influence the consumers to buy something that is rather unnecessary. On that note, here are 4 Marketing Tricks you shall learn to avoid… 1. Foot-in-the-Door It is a technique

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