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Boost Your Global Employability With These 3 Major Skills

Increasing your employability by honing your skills is always a good idea, if you are trying to earn more. Having the following skills could improve your chances in the international market…

PROGRAMMING (CODING AND SCRIPTING)

Whether you refer to it as programming or coding, this skill plays an important part in our modern lives. This skill is in demand worldwide with a foreseeable rise of 5% each year. Equipping yourself with this digital age skill will give you an opportunity to branch out in any sector such as finance, healthcare, and entertainment (e.g., music recording company).

Our government noticed the clamor for this skills, which is why they integrated Information and Communications Technology (ICT) program in the Singapore Budget 2016. This initiative helps people adapt to the evolving job demands.

MARKETING (NEGOTIATING AND INFLUENCING)

Skills that fall under marketing incorporates in-depth human interactions. Marketing requires cultural sensitivity and social perceptiveness when establishing a working relationship with the clients. Furthermore, it includes negotiating and convincing skills in its umbrella.

As Singaporeans are perpetually glued to their devices, you can see how digital marketing influences the target audience. Observe how Facebook or Instagram ads get noticed globally. It can be measured by the amount of “likes”.

Image Credits: pixabay.com

Despite these contemporary tactics, I believe that no amount of artificial intelligence can replace a skilled individual when resolving complaints and closing deals.

COMMUNICATING (ORAL AND WRITTEN)

One of the major skills that employers are looking for is the ability to communicate orally and in writing, to different kinds of people. It is not enough to include that you are a good communicator in your C.V. You must provide evidence by starting a blog, heading clubs, or writing on a publication.

Improve your communicating ability by watching this empowering TED Talk by Business Sound Expert Julian Treasure:

Sources: 1, 2, & 3

Surefire Ways To Nurture Your Child’s Marketing Abilities

The core of your business’ success relies on its marketing. Teach your beloved ones the marketing skills that they needs to thrive throughout their lives!

Do so while you have the luxury of time.

WATCH COMMERCIALS AND OTHER ADS

Children do not have the capacity to carry a stable job nor do they have the ability to budget money. However, they can influence how you spend it. Savvy marketers know this! For instance, expensive products for kids are usually placed in lower rack to meet their eye level. Television marketers focus on producing more content for toys, candies, computers, and so on.

Commit at least once a week to introduce the potent effect of advertising to your suggestible children. Select some commercials or ads to ask the following questions:

a. WHO was the intended audience?
b. WHAT was the description of the product or service?
c. WHY was the ad placed during or between this show?
d. HOW did you feel about the commercial or ad?

KNOW DIFFERENCE FROM REALITY AND FANTASY

Aside from discussing the detailed content of the commercials and other ads, you must create a distinction between reality and make-belief. It is easy to be trapped into the advertiser’s magic, if you do not know what to watch out for. Tell your children that there is more to advertisements than what meets the eye.

Image Credits: pixabay.com

Discuss the various types of commercials on radio, television, print, and online. Help your children label these said ads so that they become less susceptible to the marketers’ influence.

CREATE CATCHY SLOGANS AND TUNES

Your dedication has led your children to understand the effect of advertisements. To absorb the essential marketing abilities, allow them to make their own catchy slogans and jingles. These activities will help the potential entrepreneurs to use their resources to create significant marketing tools that will make a particular product rise above the pack.

Without valuable customers, even the best businesses will fail. Introducing this topic to your children can prepare them to attract loyal customers for their future businesses.

TRANSFORM THE OLD INTO THE NEW

As you may notice, existing brands are constantly thinking of ways to improve their products and to satisfy their loyal customers. The longstanding OREO boasts with a variety of unique flavors such as Banana Split and Birthday Cake.

Ask your child to apply this idea by putting his or her own spin into a popular product. This activity is a good way to maximize his or her own creativity as marketing heavily depends on innovation.

Image Credits: pixabay.com

Sources: 1, 2, & 3

8 Marketing Emails That You Need To Encounter

Are you doing everything you can to maximize the benefits of your email campaigns? Consider sending out these types of emails.

1. WARM GREETINGS

Upon signing up to the mailing list, it is advised to send out an automated “welcome” email. Most clients are keen to open this type of email the most. So, ensure that you create a good first impression to enhance the image of the company.

2. RECURRING SUBSCRIPTION

Enclosing a newsletter in an email can help your clients understand your latest products and other offerings. It must be sent out in regular intervals in order to build a loyal subscribers and to exude reliability.

3. SPECIAL SHOWCASE

An event invitation email is a good tool to promote an upcoming or ongoing event that the company is hosting. Motivate your clients to register by highlighting the reasons why the event is worth their time. Do so by adding quality visuals or illustrations.

4. SHARING STATUS

For companies thriving in the e-commerce scene, sending order status emails is important to keep the clients in the loop. This type of email includes significant details such as confirmation, shipment updates, tracking number, and delivery date. Sending these nurtures trustworthiness.

5. THOUGHTFUL MESSAGES

Connect with your clients on a deeper level by greeting them during special days. Often dubbed as anniversary emails, this type covers the anniversary of the company, the client’s birthday, and the public holidays. Combine these emails with promotions, promo codes, or a one-time deal to increase engagement.

6. REWARDING PARTNERSHIP

A co-marketing email is sent out when 2 or more companies work together to fulfill a mutual event, task, or promotions. Its bottom-line is to use the existing clientage of one company to widen the reach of the other.

7. CLIENT CONVERTER

To blast a content that aims to turn your existing subscribers into established clients, you may use a “lead nurturing email“. A series of interconnected emails with useful content makes up a lead nurturing email. This type may be time-consuming, but it is highly rewarding.

8. DEDICATED SEND

As the name suggests, dedicated emails focus on a singular topic (e.g., a product or an announcement). It marries the best email marketing techniques – an opportunity to be highly shareable, personable, and potent.

Image Credits: pixabay.com

In most cases, the most efficient email marketing strategy includes the mixture of all these types. Make the most impact by allowing the client to choose which emails he or she can receive.

Sources: 1 & 2

Budget-Friendly Ways To Make People Notice Your Business

As a small business or a startup, you are likely to experience some financial set-backs whilst trying to get more people to notice your brand. The constraint placed on your budget only means that you must be strategic in managing the pillars of your presence.

Fortunately, it is not that complicated! 🙂

1. POST ADS FOR FREE

Online Classifieds are a good choice as these are cost-effective, convenient to relay contact, visible to a large-scale of consumers, and the advertisers are able to edit a listing anytime. If you are a promising entrepreneur working on a minimum budget, look for free yet established classifieds such as these:

a. STClassifieds had been a favorite of many Singaporeans since 2007. It allows its users to post an add for free in a wide variety of categories. Furthermore, you can upload up to 10 images so you can really get the best angle of your product.

b. Renowned as Singapore’s Number 1 Free Classifieds Site, Gumtree Singapore is well known for providing good classified services with one of the largest visibility. Their ads let you show the description, photos, date listed, price, condition, address, and your contact information.

2. GET A CATCHY DOMAIN

Once you settled the costs of the products or services that you are planning to sell, you can start creating your own website. Go Daddy sells website domain names for as low as $2.26 per year.

Focus on getting a website domain that represents your business well leave a lasting impact to your target market. For example, you can use “xxx.flowers” instead of “xxx.com” if you are selling beautifully arranged blooms.

3. STAY SOCIAL

Because of the emergence of social media, your marketing must create and showcase a credible online persona for your brand and its products or services. A great online persona will attract more people to the website, boost the brand’s loyal consumers, and increase the number of new consumers.

The efficiency of this social influence is due to the Bandwagon Effect. Bandwagon Effect is a phenomenon that occurs when people do something predominantly because others are doing it. Social media allows the consumers to talk about a brand and its competitors. Using this tool to your advantage can help boost your sales.

4. HOST A GIVEAWAY

A surefire way to make people notice you is to sponsor a giveaway on various social media platforms. In fact, that is one of the early strategies of Money Digest. As much as possible, do this on websites that receive tons of traffic regularly such as Facebook and Instagram.

Get more traffic by incorporating the number of “likes” and “shares” to the mechanics. Also, there are several apps on Facebook that will help you send a message to your followers and help you choose a random winner.

Image Credits: pixabay.com

3 Times Color Significantly Affected Your Spending

Whenever you are out to shop, you see wonderful colors from the lightest to the darkest shades. The sale signs are bright red, the shopping bags are shocking yellow, and the labels are resonating the rainbow. Did you know that these colors are strategically placed to influence the way you spend?

Colors can impact one’s spending because the sight of it automatically stimulates you and increases your memories, color-motivated behaviors, and social influences. Here are three situations when color significantly affects your finances:

1. RIGHT SHADE FOR YOUR CAR

Burgundy is a shade of red that is often associated with wine. Cars with this color are usually more expensive that their white counterparts as burgundy exude luxury and refinement. Furthermore, red is a difficult color to see at night when people’s visions are somewhat distorted. Be careful as this may lead to involvements in accidents.

On the other hand, a white colored car has numerous benefits.

But before discussing this, I must acknowledge the existence of the age-old debate of whether white and black are colors. According to the available online resources, white is an achromatic color composed of all the frequencies of the light of the visible spectrum. While black is a color when you are referring to the coloring agents of tangible objects. For example, if you combine the primary colors using paint, you would get a shade of black.

Going back to white as a color for your car…light colored cars have better petroleum mileage because you can stay cooler without the use of air conditioning. Painting your car white can instantly lower the interior heat. Also, it is easier to see by other drivers at night.

2. ATTRACTIVE PACKAGING OF BEAUTY PRODUCTS

You enter Sephora and you see their in-house brand of lipsticks in sleek black tubes. Don’t they look expensive? Even if these lipsticks cost less than other brands they seem more upscale because of the color they come in. In packaging, black signifies sophistication.

Image Credits: pixabay.com (License: CC0 Public Domain)

Another color that can push people to spend more on beauty products especially the anti-aging ones is purple. Purple signifies royalty. This is why people are often convinced that there really are special properties inside the “purple box” and they are willing to pay more for it.

3. APPETITE-ENHANCING COLORS

From the logos to the interior, two colors seem to stay at almost every fast food chains. These two colors are red and yellow. Red and yellow stimulate appetite, which probably explains why your stomach starts to make noises as soon as you see the yellow arches or the red logo. And, you cannot resist spending more inside.

Image Credits: Mike Mozart via Flickr (CC License)

Interestingly, you can combat how colors affect the way you eat by controlling your own plate. Researchers at Cornell University found that when they reduced the contrast in their plates and tables or in their plates and the food itself, people tend to serve themselves less food. For example, to eat less, pair your white plate with your white table-cloth or a blue plate with a blue table-cloth.

Sources: 1,2, 3, & 4

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