5 Singapore-based beauty brands to support if you like backing locals

Rooki Beauty products Image Credits: facebook.com/rookibeauty

Ready to switch up your beauty routine with some homegrown flair?

If supporting local businesses is your jam, you’re in for a treat. We’ve curated a list of Singapore-based beauty brands that are making waves in the industry.

Read on to discover which local beauty brands you should be adding to your shopping cart starting today.

Liht Organics

Website: lihtorganics.com.sg

Newly launched product: Illuminating Eyeshadow, $38

Liht Organics makeup is on a mission to prove that natural cosmetics can be high-performance yet healing.

Launched in 2019, Liht (an acronym for ‘Living In Her Time’) offers organic makeup that not only nourishes skin with each use but helps improve your complexion over time. Made from certified organic ingredients and formulated without harsh chemicals, parabens, or nanoparticles, Liht’s vegan and cruelty-free products come in an array of shades to suit any skin tone.

Whether you’re looking for flawless foundation, a subtle eyeshadow palette, or a pop of color for your pout, Liht Organics has thoughtfully created a comprehensive range of cosmetics so you can always make a beauty statement.

Sigi Skin


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Website: sigiskin.com

Top-rated product: Morning Glow Physical Sunscreen, $58

Sigi Skin believes perfection isn’t an aspiration, it’s an expectation. That’s why this award-winning Singaporean skincare line only releases products once they’ve achieved flawless formulas and results.

Harnessing the power of superfoods and clinically proven actives, each product is a skincare masterpiece dedicated to cultivating your best skin without the stress. Entirely self-funded to maintain their uncompromising standards, Sigi Skin has racked up accolades for their toxin-free elixirs that deliver radiance and renewal in one simple step.

Their philosophy is simple: effective, effortless skincare using the finest natural ingredients and medical-grade technologies. No hype or empty promises, just real results born from a dedication to crafting the perfect product. Why settle for anything less than perfection? Sigi Skin never does.

Kew Organics


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Website: keworganics.com

One of their best-selling products: Cacao Okra Age-Defying Eye Serum, $67.65

Kew Organics believes clear, healthy skin should be a natural right, not a luxury. That’s why they’ve dedicated themselves to transforming skin through the power of organic ingredients and cutting-edge technology.

Using only the freshest vegan, non-GMO, and certified organic components, Kew Organics delivers products that reveal your skin’s natural radiance and vibrancy. Their formulas are packaged in violet glass that activates and energizes the contents around the clock.

The result? Makeup-free skin that’s dewy, balanced, and glows from within. Whether you desire to minimize pores, brighten your complexion, or simply nourish your skin with the best nature has to offer, Kew Organics has a solution.

They’ve harnessed the healing properties of botanicals and medi-esthetics for every woman who wants clear, healthy skin on her own terms. Natural beauty, amplified. That’s the Kew Organics difference.

Rooki Beauty


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Website: rookibeauty.co

Newly launched product: Good Egg Skin Recovery Milk, $70

Rooki Beauty believes good skin should be effortless. That’s why they created a simplified skincare line using Japanese superfoods and science that respects your skin’s unique needs. 

Their philosophy is that skincare should be easy—formulas that skip the frills and focus on what really works, using ingredients to nourish skin in a gentle, holistic way. Their essentials collection pares down your routine to the basics.

Each product works alone or together as a simple ritual and Rooki Beauty proves you don’t need a complicated 10-step regimen to achieve healthy, glowing skin. Their skincare is so simple even a rookie can do it. Your skin and time will thank you for the decluttered approach.



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Website: twolips.vip

Best-seller & top-rated product: Diamond (Gentle Vitamin C Brightening Serum), $120 (was $150)

Forget everything you thought you knew about intimate care—TWO L(I)PS is rewriting the rules. 

As Singapore’s pioneering luxury intimate beauty brand, TWO L(I)PS offers innovative skincare solutions for your most delicate areas. Their gentle yet effective products are tailored to every need and concern, from cleaning to brightening and hydrating.

But this brand offers more than just premium potions—it’s on a mission to empower women by lifting taboos and sparking conversation around intimate health. With a focus on self-care and community, TWO L(I)PS is leading the charge to normalize topics once considered too taboo to discuss openly. Every product is a celebration of womanhood, knowing that your intimate skin deserves luxury.

It’s time to discover what TWO L(I)PS can do for you going forward.

As we round up our list of Singaporean beauty brands to support, it’s clear that our local scene is brimming with innovation and a dedication to quality. Each brand we’ve featured not only reflects Singapore’s entrepreneurial spirit but also offers something unique to enhance your beauty regime. So the next time you’re shopping for new skincare or makeup products, why not opt for these homegrown gems? By choosing local, you’re supporting the dreams and passions of our very own Singaporean creators. And when we back local, we’re not just investing in products, but also in the growth and success of our little red dot. Huat ah!

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