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Something pink, collectible, and very hard to resist is landing in Singapore next month—and it’s not just another café drop.
The Coffee Bean & Tea Leaf Singapore has partnered with Sanrio Southeast Asia on an exclusive collaboration running through 2027. That means this isn’t a one-off collab. It’s a full lineup of limited-edition merchandise, seasonal drops, and collectible pieces featuring Hello Kitty and her friends—rolling out in phases across the next two years.
And it all starts with a launch that already feels like it’ll sell out fast.
First Drop: Hello Kitty Ribbon Mug Set
Kicking things off is the Hello Kitty Ribbon Mug Set, a limited-edition boxed collection designed for both collectors and everyday use.
Inside, you’ll find four ceramic mugs (350ml each), each with its own unique Hello Kitty design. Think soft pink and pastel tones, finished with delicate silver hot stamp detailing that gives the set a subtle premium feel. It’s the kind of piece that works just as well on display as it does for your morning coffee.
Even better—it comes packaged in a gift-ready box with a matching bag, making it an easy pick for gifting.
Price & Availability
The Hello Kitty Ribbon Mug Set will be available from 1 May 2026, priced at $29.90 per set, at all The Coffee Bean & Tea Leaf outlets islandwide (excluding Marina Bay Sands).
More Drops Are Coming
This isn’t just a one-time drop. More Sanrio-themed pieces will roll out through 2026 and 2027, with new designs released seasonally.
So if you’re already thinking about collecting, this is where it starts.
Between the nostalgia factor, the clean pastel aesthetic, and the steady stream of upcoming releases, this collab is shaping up to be one of those you’ll want to get in early—before the shelves start clearing.
For updates and first looks at upcoming releases, follow The Coffee Bean & Tea Leaf Singapore on Instagram at @coffeebeansg, or visit www.coffeebean.com.sg.
