Kuromi Angel LED SimplyGo EZ-Link charm is now available for S$16.90

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Say hello to the Kuromi Angel LED SimplyGo EZ-Link Charm — the newest collectible that lights up every time you tap in or out. Cute, functional, and totally angel vibes. 🪽💡

Grab it now for just $16.90 (no stored value) exclusively on Shopee. Perfect for Kuromi fans who want to bring a little sparkle to their daily rides.

Just top it up at any Self-Service Top-Up Machine before pairing with the SimplyGo app, and you’re all set to glow on the go.

Don’t wait — charms like this never stay in stock for long.

Learn more about SimplyGo EZ-Link charms here: ezlink.simplygo.com.sg

Terms & conditions apply.

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My Melody SimplyGo EZ-Link charm now available for $16.90 each

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Sanrio fans, get ready — My Melody is here to add a dose of sweetness to your daily commute! 🌸 Whether you’re tapping in for work, school, or a weekend adventure, this adorable pink-eared bunny will be right by your side.

Priced at just $16.90 each (no stored value), the My Melody SimplyGo EZ-Link charm is now available at selected Cheers and FairPrice Xpress outlets — but only while stocks last. We all know how fast these Sanrio collectibles fly off the shelves, so don’t wait!

✨ How to get started:

  1. Top up your charm at any Self-Service Top-Up Machine.

  2. Pair it with the SimplyGo app to track your travel on the go.

With SimplyGo EZ-Link, you can breeze through MRT gates and board buses with style — no fumbling for cards, just a tap and go.

📍 Where to buy: Selected Cheers & FairPrice Xpress outlets island-wide.
💰 Price: $16.90 each (no stored value)
⚠️ Note: Terms & conditions apply.

Your ride just got a whole lot cuter — so hop to it before My Melody hops away!

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Chiikawa × Sanrio Characters Plushie Bag Now Available

Brace yourselves, kawaii lovers — the ultimate cuteness overload has landed! 💕🐾 Say hello to the Chiikawa × Sanrio Characters collab, where your favourite mischievous Chiikawa crew meets iconic sweethearts like Hello Kitty, Cinnamoroll, My Melody, Kuromi and Pompompurin!

Hello Kitty

Cinamoroll

Pompompurin

My Melody

Kuromi

Whether you’re gifting a fellow kawaii lover or treating yourself (we all know who’ll break first), these Plushie Bags are the perfect plush pick-me-up.

🛍️ But don’t say we didn’t warn you: these goodies are flying off the shelves faster than you can say “uwu.” Catch them while stocks last at:

💗 Sanrio Pop-Up Store @ Jewel Changi Airport (#04-220/221)
💗 Sanrio Store @ Takashimaya Department Store, Level 4

It’s a kawaii dream come true — so grab your bestie, your tote bag, and get ready to squeal.

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Redeem Sanrio characters merchandise at up to 80% off with FairPrice Loyalty Programme from 3 Jul – 1 Oct 25

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From 3 July to 1 October 2025, transform your grocery runs into moments of kawaii joy with FairPrice’s exclusive Sanrio Characters Collection! With just $30 in a single receipt (in-store only), you’ll earn 1 Bonus Point — your ticket to redeeming adorable Sanrio collectibles at up to 80% OFF the Recommended Retail Price (RRP)!

🛒 How It Works
Every $30 nett spend = 1 Bonus Point
Collect Bonus Points and top-up to redeem the Sanrio items at special prices!
All redemptions are final. No refunds or exchanges once redeemed.

REDEMPTION CATALOGUE

🌟 Exclusive to FairPrice Xtra, selected FairPrice Finest & selected FairPrice Stores

  • Shopping Grocery Trolley – 3 Bonus Points + $39.90 (RRP: $79.90)

  • Basketball – 3 Bonus Points + $39.90 (RRP: $89.90)

  • Hello Kitty Yoga Mat – 3 Bonus Points + $39.90 (RRP: $69.90)

  • Kuromi Yoga Mat – 3 Bonus Points + $39.90 (RRP: $69.90)

🌟 Exclusive to FairPrice Xtra only

  • Hello Kitty Mahjong Solitaire Set – 3 Bonus Points + $289.00 (RRP: $388.00)

  • Kuromi Mahjong Solitaire Set – 3 Bonus Points + $289.00 (RRP: $388.00)

  • Hello Kitty Cabin Luggage – 3 Bonus Points + $89.90 (RRP: $129.90)

  • Kuromi Cabin Luggage – 3 Bonus Points + $89.90 (RRP: $129.90)

🌟 Available at various stores (FairPrice, Unity, Cheers)

  • Ceramic Dinnerware (3pc) – 3 Bonus Points + $39.90 (RRP: $69.90)

  • Stainless Steel Tumbler (1200ml) – 3 Bonus Points + $26.90 (RRP: $79.90)

  • Apron with Mitten Set – 3 Bonus Points + $29.90 (RRP: $69.90)

  • Hello Kitty Multi-Functional Cushion Blanket – 3 Bonus Points + $29.90 (RRP: $69.90)

  • Kuromi Multi-Functional Cushion Blanket – 3 Bonus Points + $29.90 (RRP: $69.90)

  • Comfy Bath Towel Set – 3 Bonus Points + $19.90 (RRP: $49.90)

  • Compact Foldable Umbrella (Hello Kitty) – 3 Bonus Points + $9.90 (RRP: $49.90)

  • Compact Foldable Umbrella (Kuromi) – 3 Bonus Points + $9.90 (RRP: $49.90)

🛍️ Redemption Details

  • All redemptions are final — no refunds/exchanges.

  • Available while stocks last.

  • Items available online too with min. $90 spend (excluding delivery/service fees, discounts, and price of redemption items).

  • Redeem at all FairPrice outlets unless otherwise specified.

  • Unity & Cheers: only selected items available for redemption.

  • Redemption also open via stamp issuance at selected Cheers stores.

💡 Don’t Forget:

  • Bonus Points not issued for: Stage 1 & 2 infant milk formula, tobacco, vouchers, 4D/TOTO/Singapore Sweep, and tenant purchases.

  • Not applicable at Unity Changi Airport T2/T3 and for Unity home delivery.

  • Only original Bonus Point stubs accepted — no photocopies!

🧡 Don’t miss your chance to collect these exclusive Sanrio must-haves — they’re perfect for gifts, home decor, or just spoiling yourself! Start earning Bonus Points today and let Hello Kitty, Kuromi & friends bring a little magic into your everyday life. 🌈✨

Promotion valid from 3 July to 1 October 2025. While stocks last.
Terms & conditions apply.

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My Melody Retro SimplyGo EZ-Link charm now available at selected Popular Stores from 23 May 25

Step aside, ordinary cards — My Melody is here to steal the show (and your heart)! This retro-style SimplyGo EZ-Link charm isn’t just ridiculously cute — it’s your new everyday travel buddy, ready to hop on buses and trains with you in the sweetest way possible.

Whether you’re a longtime Sanrio fan or just obsessed with all things pastel and precious, this charm is a must-have collectible. And the price? Just $14.90 (note: it comes with no stored value). But don’t wait too long — with a limit of 5 per customer, these are set to vanish faster than My Melody’s almond pound cake!

📍 Grab yours now at selected Popular Bookstores across Singapore, including:
Bras Basah Complex, Bedok Mall, Causeway Point, Compass One, Jurong Point, NEX Mall, Northpoint City, Tampines Mall, Toa Payoh HDB Hub, Westgate, Oasis Terrace Punggol, Paya Lebar Quarter, and Waterway Point.

To start using it, just top up your charm at a Self-Service Top-Up Machine, then pair it with the SimplyGo app for fuss-free travel.

Collect it. Love it. Travel with it.

Find out more: ezlink.simplygo.com.sg/card-charm/simplygo-ezlink

Terms and conditions apply. Available while stocks last.

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