The Coffee Bean & Tea Leaf x Hello Kitty Drops in Singapore — Limited-Edition Mug Set from $29.90

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Something pink, collectible, and very hard to resist is landing in Singapore next month—and it’s not just another café drop.

The Coffee Bean & Tea Leaf Singapore has partnered with Sanrio Southeast Asia on an exclusive collaboration running through 2027. That means this isn’t a one-off collab. It’s a full lineup of limited-edition merchandise, seasonal drops, and collectible pieces featuring Hello Kitty and her friends—rolling out in phases across the next two years.

And it all starts with a launch that already feels like it’ll sell out fast.

First Drop: Hello Kitty Ribbon Mug Set

Kicking things off is the Hello Kitty Ribbon Mug Set, a limited-edition boxed collection designed for both collectors and everyday use.

Inside, you’ll find four ceramic mugs (350ml each), each with its own unique Hello Kitty design. Think soft pink and pastel tones, finished with delicate silver hot stamp detailing that gives the set a subtle premium feel. It’s the kind of piece that works just as well on display as it does for your morning coffee.

Even better—it comes packaged in a gift-ready box with a matching bag, making it an easy pick for gifting.

Price & Availability

The Hello Kitty Ribbon Mug Set will be available from 1 May 2026, priced at $29.90 per set, at all The Coffee Bean & Tea Leaf outlets islandwide (excluding Marina Bay Sands).

More Drops Are Coming

This isn’t just a one-time drop. More Sanrio-themed pieces will roll out through 2026 and 2027, with new designs released seasonally.

So if you’re already thinking about collecting, this is where it starts.

Between the nostalgia factor, the clean pastel aesthetic, and the steady stream of upcoming releases, this collab is shaping up to be one of those you’ll want to get in early—before the shelves start clearing.

For updates and first looks at upcoming releases, follow The Coffee Bean & Tea Leaf Singapore on Instagram at @coffeebeansg, or visit www.coffeebean.com.sg.

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Hello Kitty 2D LED SimplyGo EZ-Link charm now available at $16.90

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The new Hello Kitty 2D LED SimplyGo EZ-Link charm just landed, and it’s the kind of everyday essential that quietly steals attention. At $16.90, this isn’t just another collectible — it actually does something. Every tap at the gantry triggers a soft LED glow, turning your daily commute into a tiny moment of joy.

It’s simple, but that’s exactly why it works. The classic Hello Kitty design keeps things clean and instantly recognisable, while the LED feature adds just enough novelty without feeling gimmicky. Clip it onto your bag, your keys, or even use it as your main transit card — it’s functional, portable, and honestly hard to ignore once it lights up.

What makes this drop a little more interesting is how it blends nostalgia with utility. EZ-Link charms have been getting more creative lately, but this one leans fully into that “cute meets practical” space. No bulky cardholders, no digging through your wallet — just tap and go.

You can grab it now at Challenger outlets for $16.90 (no stored value included). Just a quick step before using: top it up at a Self-Service Top-Up Machine, then pair it with the SimplyGo app to get everything running smoothly.

Small detail, but the kind that makes a difference — especially when you’re tapping in and out multiple times a day.

Now the real question: if you had to sum up Hello Kitty in one emoji… what would it be?

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Converse Is Dropping Limited-Edition Swarovski-Studded Hello Kitty Chuck 70s — And They’re Seriously Adorable

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Hello Kitty fans, sneaker collectors and anyone who loves a little sparkle — this drop is about to turn heads. Converse has teamed up with Hello Kitty and Swarovski to unveil a dazzling new sneaker: the Converse x Hello Kitty Swarovski Chuck 70.

Launching 5 March 2026 at 10am EST in the United States, the release transforms the iconic Chuck 70 into a luxe collectible. Swarovski crystals shimmer across the premium canvas upper, forming Hello Kitty’s signature face and bow — adding a glamorous touch to a silhouette that has defined streetwear for decades.

Despite the sparkle, the sneaker stays true to the elevated build of the Chuck 70. The shoe features premium canvas for a refined look and feel, while OrthoLite cushioning delivers comfort underfoot throughout the day. Small but thoughtful details round out the design, including Hello Kitty accents, an exclusive Converse x Hello Kitty and Friends Chuck Taylor patch, and the classic All Star license plate at the heel.

The collaboration celebrates friendship and individuality — with the message that you and your besties are All Stars. It’s a playful yet premium take on the beloved Chuck 70 that blends nostalgia, kawaii culture and crystal embellishment into one eye-catching sneaker.

The Hello Kitty x Converse Collection will be released March 5, 2026 through Converse website and select retailers in-store and online, beginning with the US launch. The pair is priced at US$352, reflecting the premium materials and Swarovski crystal detailing.

For customers outside the United States — including fans in Singapore — you may want to keep an eye out for local retailer announcements as the collection rolls out globally. Those who don’t want to wait may also consider purchasing through the US site and using a parcel forwarder to ship the sneakers internationally.

Given the popularity of Hello Kitty collaborations and the added Swarovski sparkle, this drop is expected to attract plenty of attention. If you’ve been waiting for a pair of sneakers that’s equal parts cute, collectible and crystal-studded, this might be the one worth setting an alarm for.

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Hello Kitty Horse Daruma SimplyGo EZ-Link charm now available for $14.90

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If you’re the type who believes a little luck never hurts, this one’s calling your name.

The Hello Kitty Horse Daruma SimplyGo EZ-Link charm has just trotted onto Shopee — and it’s as cute as it is auspicious.

Inspired by the classic Daruma symbol of perseverance and good fortune, this design features Hello Kitty paired with a horse motif — a sweet nod to energy, momentum, and moving forward with confidence. Clip it onto your bag, keys, or lanyard, and let every commute come with a dash of charm and cheer

Priced at just $14.90 each (no top-up value), it’s an easy pick-up whether you’re collecting EZ-Link charms, gifting a fellow Hello Kitty fan, or simply upgrading your everyday tap with something a little more heng.

You can get it now on Shopee here

As always with fan-favourite designs like this, stocks won’t hang around forever.

How to use it:
Once you’ve got your charm, just top it up at any Self-Service Top-Up Machine, then pair it with the SimplyGo app — and you’re good to go.

For more details on SimplyGo EZ-Link charms, you can check out https://ezlink.simplygo.com.sg/card-charm/simplygo-ezlink/

Cute, meaningful, and practical — this is one of those charms that makes every tap feel a little luckier. 🐎✨
Terms and conditions apply.

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Hello Kitty Zodiac 24K Gold-Plated Ingots Now Available At FairPrice Xtra

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FairPrice Xtra has introduced a new Chinese New Year collectible in collaboration with The Singapore Mint, featuring a limited-edition Sanrio Hello Kitty Zodiac 24K Gold-Plated Ingots (12-in-1 Collector Set) that’s now available in stores.

Designed as a complete zodiac collection, the set brings together all 12 Chinese zodiac designs, each featuring Hello Kitty dressed in festive, zodiac-inspired outfits. The ingots are 24K gold-plated and presented in a premium blue keepsake box with auspicious detailing, making it suitable both as a Chinese New Year gift and as a display-worthy collectible.

The full 12-piece collector set is priced at $438 (U.P. $480). For shoppers already planning their festive grocery run, there’s also a purchase-with-purchase option at $388, with a minimum spend of $30 at FairPrice Xtra. That makes it one of those add-on buys that’s easy to justify if you’re already stocking up for the season.

Stocks are limited, and given the popularity of both Hello Kitty and zodiac-themed CNY collectibles, this is likely one of those items that won’t linger for long. If you’re heading to FairPrice Xtra for your next grocery run, it’s worth taking a look — especially if you’re after something a little more meaningful (and cute) to mark the new year.

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