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Sanrio fans have another adorable collectible to add to their kitchens! From 7 September to 4 October 2026, VITAGEN is giving away a 640ml Sanrio characters Glass Container with every four packs of VITAGEN Less Sugar and/or VITAGEN Collagen Less Sugar purchased through VITAGEN Home Delivery.
There are four exclusive Singapore-inspired designs to choose from, featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin and more. Each colourful design brings the characters together with familiar local touches, including orchids, iconic attractions, the dragon playground and mosaic-tiled tables.
The promotion is available exclusively through VITAGEN Home Delivery, so shoppers can place their orders without heading to the supermarket. Doorstep delivery is free, making it even easier to stock up on VITAGEN while securing one of these limited-edition containers.
Collectors hoping to bring home all four designs should order early, as redemptions are available while stocks last.
Promotion period: 7 September–4 October 2026 Redemption: One 640ml Sanrio characters Glass Container with every four eligible packs purchased Eligible products: VITAGEN Less Sugar and/or VITAGEN Collagen Less Sugar Availability: VITAGEN Home Delivery exclusive; while stocks last Terms and conditions apply.
Sanrio fever is running strong, and FairPrice Xtra has several adorable collections currently available in stores.
Taking centre stage is the Hello Singapore! Sanrio Characters Collection, created in collaboration with The Singapore Mint. Priced at $88 per set, each officially licensed collectible comes with a 24K gold-plated medallion and matching SimplyGo EZ-Link card.
Every set is also individually serial numbered, adding an extra collectible touch for Sanrio fans. There are six designs available, presented here in three character pairings.
Hello Kitty & My Melody
The Hello Kitty design pairs her gold-plated medallion with a colourful SimplyGo EZ-Link card featuring Sanrio characters exploring familiar Singapore landmarks.
My Melody’s set takes on a sweet pastel look, with My Melody featured on the medallion and joined by the wider Sanrio gang on the accompanying card.
Kuromi & Cinnamoroll
Kuromi fans can look out for a striking night-themed SimplyGo EZ-Link card featuring the Sanrio characters against Singapore’s illuminated skyline, accompanied by a matching Kuromi medallion.
Cinnamoroll’s design brings everyone together around a table of local food, making it an especially fitting keepsake for collectors who love Singapore-inspired designs.
Pompompurin & Hangyodon
Pompompurin’s set delivers plenty of local character with a SimplyGo EZ-Link card featuring familiar Singlish expressions such as “Can lah!” and “Can meh?”, paired with a gold-plated Pompompurin medallion.
Hangyodon completes the line-up with a bold “SHIOK!” card design featuring the Sanrio gang, together with his matching medallion.
The Sanrio hunt continues with the Hello Kitty Go to the Beach Series, a sun-soaked collection filled with tropical colours, tanned Hello Kitty designs and plenty of blind-box surprises.
Here are the collectibles to look out for at FairPrice Xtra:
Watch Blind Box — RSP $17.90
Each mystery box contains a functional quartz analogue watch featuring beach waves, tropical flowers and an iridescent seashell-shaped case.
Its convertible design allows the watch to be worn on the wrist or transformed into a bag charm using the included ribbon and gold-toned chain. Multiple colourways are available, along with rare secret designs for lucky collectors to uncover.
Plush Relaxing Toy Mini — RSP $11.90
These popular mini squishies combine a soft plush exterior with a squeezable core, delivering a satisfying little dose of stress relief.
Hello Kitty appears in tropical summer outfits, including sought-after sun-tanned variants decorated with flowers and beach motifs. Each one comes in a blind bag and can be attached to a keychain or bag.
Light-Up Movable Toy — RSP $12.90
Hello Kitty lounges inside a colourful coconut drink, complete with a cocktail umbrella and hibiscus flower.
Powered by an internal solar cell, the toy sways and bobs when exposed to ambient light or sunlight—without requiring batteries. There are six vibrant coconut colours to collect, including magenta, blue, green, purple, yellow and orange.
Phone Chain Mini — RSP $14.90
Give your phone a tropical makeover with braided floral ribbons, faux pearls, gold-toned hardware and retro “Tanned Kitty” enamel charms.
The designs feature Hello Kitty with hibiscus bows, bikinis, surfboards and Tiny Chum. Each chain connects to compatible phone cases through a tether tab or lanyard anchor pad.
Mini Figurines — RSP $9.90 Each
The beach-themed collection also includes two styles of mini figurines:
Phone Hippers, designed to perch along the edge of a phone
Windmill figurines, featuring Hello Kitty and friends enjoying a colourful beach day
With prices starting from $9.90, these smaller pieces make an easy addition to any desk, shelf or Sanrio display.
Both the Hello Singapore! 24K Gold-Plated Medallion & SimplyGo EZ-Link Card sets and the Hello Kitty Go to the Beach Series are available now at FairPrice Xtra stores. Availability may differ between locations, so head down early for the best chance of finding your favourite designs. All items are available while stocks last.
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Grab is bringing back another collectible drop for Sanrio fans — and this time, it comes in the form of adorable insulated tumblers featuring Hello Kitty, Kuromi, and Cinnamoroll.
From now till 31 May 2026, Grab users can stand a chance to redeem the limited-edition “Only on Grab ♡ Sanrio Characters” tumblers when ordering from participating GrabFood and GrabMart merchants across Singapore.
Whether it’s an iced latte during the morning rush, bubble tea on a late-night supper run, or a cold drink while out for the weekend, these pastel-themed tumblers are designed to add a little extra cuteness to everyday routines.
The collection features three designs:
Hello Kitty
Kuromi
Cinnamoroll
Each tumbler comes with an insulated design and carry handle, making it suitable for daily commutes, office use, workouts, or casual outings.
How To Redeem The Sanrio Tumblers
To qualify for the redemption:
Make 2 orders from over 200 participating merchants that are exclusive to GrabFood or GrabMart
Minimum spend applies:
$40 per GrabFood order
$65 per GrabMart order
Head to the “Rewards” section in the Grab app to redeem
Tumbler designs will be given randomly while stocks last.
Note: Only eligible orders transacted from merchants under the “Only on Grab” category in the Grab App from 20 May 2026 (10.00am) – 31 May 2026 (11.59pm) will count towards the Sanrio Characters ♡ Only on Grab Challenge, while redemptions last.
The campaign includes a wide range of participating food and grocery merchants, making it relatively easy for frequent Grab users to qualify through regular orders.
With Sanrio collectibles often selling out quickly in Singapore, this latest collaboration is likely to attract both long-time collectors and casual fans looking for a cute everyday tumbler.
Collectors, plushie hunters, and blind box fans may want to clear some bag space this month. A massive Character Fest packed with Sanrio favourites, Mofusand collectibles, Miffy merchandise, plush toys, blind boxes, and adorable accessories has officially landed at Takashimaya, Talking Hall, B1 — and it is shaping up to be one of the cutest shopping stops of the season.
Sanrio Tote Bags $8 (U.P. $29-$35)
Mix and match 3 for $50
Running from now till 25 May 2026, the event brings together a wide lineup of character merchandise ranging from cuddly plushies and lifestyle accessories to collectible items that fans rarely walk away from empty-handed. Expect shelves filled with familiar faces from the Sanrio universe alongside the wildly popular Mofusand cats and timeless Miffy collectibles.
Shoppers can browse through a mix of blind boxes, stationery, keychains, bags, soft toys, home accessories, and limited-edition merchandise — making it easy to lose track of time while hopping from one display to another. Fans of collectible culture will likely appreciate the variety available, especially with blind boxes continuing to be one of the hottest trends among character merchandise lovers.
The festival also doubles as a good chance to hunt for gifts, desk accessories, room décor pieces, or simply add another plushie to an already-growing collection. From oversized cuddly companions to smaller collectible finds, there is something for both casual shoppers and hardcore collectors alike.
Given the popularity of Sanrio characters, Mofusand drops, and Miffy merchandise in Singapore, crowds are expected throughout the promotional period — especially closer to the weekends.
Character Fest 2026
📍 Takashimaya, Talking Hall, B1 📅 Now till 25 May 2026
Fans of cute collectibles may want to head down before the more popular designs disappear from the shelves.
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Something pink, collectible, and very hard to resist is landing in Singapore next month—and it’s not just another café drop.
The Coffee Bean & Tea Leaf Singapore has partnered with Sanrio Southeast Asia on an exclusive collaboration running through 2027. That means this isn’t a one-off collab. It’s a full lineup of limited-edition merchandise, seasonal drops, and collectible pieces featuring Hello Kitty and her friends—rolling out in phases across the next two years.
And it all starts with a launch that already feels like it’ll sell out fast.
First Drop: Hello Kitty Ribbon Mug Set
Kicking things off is the Hello Kitty Ribbon Mug Set, a limited-edition boxed collection designed for both collectors and everyday use.
Inside, you’ll find four ceramic mugs (350ml each), each with its own unique Hello Kitty design. Think soft pink and pastel tones, finished with delicate silver hot stamp detailing that gives the set a subtle premium feel. It’s the kind of piece that works just as well on display as it does for your morning coffee.
Even better—it comes packaged in a gift-ready box with a matching bag, making it an easy pick for gifting.
Price & Availability
The Hello Kitty Ribbon Mug Set will be available from 1 May 2026, priced at $29.90 per set, at all The Coffee Bean & Tea Leaf outlets islandwide (excluding Marina Bay Sands).
More Drops Are Coming
This isn’t just a one-time drop. More Sanrio-themed pieces will roll out through 2026 and 2027, with new designs released seasonally.
So if you’re already thinking about collecting, this is where it starts.
Between the nostalgia factor, the clean pastel aesthetic, and the steady stream of upcoming releases, this collab is shaping up to be one of those you’ll want to get in early—before the shelves start clearing.
For updates and first looks at upcoming releases, follow The Coffee Bean & Tea Leaf Singapore on Instagram at @coffeebeansg, or visit www.coffeebean.com.sg.
