Sanrio x Singapore Icons EZ-Link Cards Land at $10 — Bus Stops, Kaya Toast & HDB Designs Set to Sell Fast

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Singapore’s everyday icons are getting a seriously cute upgrade — and this time, it’s the Sanrio squad taking over your wallet (literally).

From HDB blocks to kopi runs and even the neighbourhood playground, familiar local scenes are now reimagined with fan-favourite characters like Hello Kitty and friends. It’s a small drop, but one that’s already catching attention among collectors and Sanrio fans alike.

A Local Twist on Classic Sanrio Designs

Instead of the usual character-only designs, this collection leans fully into Singapore’s identity. Each card blends Sanrio’s signature charm with places most locals will instantly recognise:

Bus Stop EZ-Link Card — Available now

Kaya Toast EZ-Link Card — Launching 29 May, 1pm

HDB EZ-Link Card — Launching 26 June, 1pm

Dragon Playground EZ-Link Card — Launching 31 July, 1pm

It’s not just about aesthetics — these designs hit that sweet spot between cute and familiar, which is exactly why they’re likely to move fast.

$10 Each — But Here’s the Catch

Each EZ-Link card is priced at $10 (with no stored value), making them an easy pick-up whether you’re collecting or just want to switch up your daily commute card.

They’ll be released progressively via EZ-Link vending machines across malls, so availability will vary depending on location and timing.

If you’re planning to hunt them down, you’ll want to keep an eye on the official vending machine list here: https://bit.ly/EZLinkvendingmachine

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POP MART to launch Labubu x Sanrio Plush Collection

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POP MART fans may want to brace themselves — because a major Labubu collaboration with Sanrio characters appears to be on the way.

After POP MART recently teased a Cinnamoroll-inspired Labubu plush on its official social media pages, a circulating video online has seemingly revealed the full lineup from the upcoming collaboration. The clip, which has been widely shared on Instagram and other social platforms, shows multiple Labubu plush dolls dressed as some of Sanrio’s most beloved characters.

 

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If the video is accurate, collectors could be looking at six adorable designs in the collection:

  • Hello Kitty Labubu
    Labubu appears in a white Hello Kitty hood complete with the iconic bow, paired with a soft pink polka-dot outfit that mirrors Hello Kitty’s classic sweet aesthetic.
  • Pochacco Labubu
    This version features Labubu wearing a Pochacco hoodie with floppy black ears and a sporty pink top — giving the plush a playful, casual look.
  • Pompompurin Labubu
    One of the most recognisable Sanrio characters, Pompompurin’s version comes with the signature beret-style hood and a cosy pastel outfit inspired by the golden retriever character.
  • Cinnamoroll Labubu
    The design POP MART has already teased officially. Labubu wears a fluffy Cinnamoroll hood with long ears and a stylish denim outfit, creating a charming mix of cute and cool.
  • My Melody Labubu
    Dressed in a soft pink hood and matching dress, this version captures My Melody’s gentle and sweet personality perfectly.
  • Kuromi Labubu
    For fans who prefer something slightly edgy, the Kuromi version features Labubu in Kuromi’s signature black hood with a purple outfit, bringing a mischievous twist to the collection.

While POP MART has only officially shown the Cinnamoroll crossover so far, the leaked video strongly suggest that the brand may be planning a full Sanrio series featuring multiple characters.

Considering the popularity of both Labubu from The Monsters and Sanrio’s global fanbase, this collaboration could easily become one of POP MART’s most sought-after releases of the year. Labubu collectibles are already known for selling out quickly — and adding Sanrio into the mix will likely make demand even stronger.

For now, POP MART has only teased the collection with the words “Coming Soon.” No official release date or pricing has been announced yet.

But if the internet reaction is anything to go by, collectors might want to prepare their wallets — and their display shelves — very soon.

 

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Sanrio characters Cherry Blossom EZ-Link card now available at $10 each

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Spring has arrived… and your favourite Sanrio friends are celebrating it in the cutest way possible.

EZ-Link has just introduced the Sanrio Characters Cherry Blossom EZ-Link Card, a delightful new collectible that captures the charm of sakura season. Dressed in soft pink hues and surrounded by blooming cherry blossoms, beloved characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin come together in one dreamy design that feels straight out of a springtime postcard.

For Sanrio fans and collectors, this is one card that’s hard to resist. The pastel sakura theme gives it a gentle, seasonal vibe, making it feel more like a keepsake than just a transport card. Slip it into your wallet or display it as part of your Sanrio collection — either way, it’s a sweet little reminder that spring is in full bloom.

The Sanrio Characters Cherry Blossom EZ-Link card is priced at $10 each (no top-up value) and will be rolling out progressively at EZ-Link vending machines located in shopping malls across Singapore. That means you might start spotting them at your nearest mall very soon.

If you’re planning to hunt one down, it’s a good idea to check where the vending machines are located before heading out. You can find the full list of EZ-Link vending machine locations here:
https://bit.ly/EZLinkvendingmachine

With its soft sakura aesthetic and a lineup of Sanrio favourites, this limited collectible is likely to catch the eye of both commuters and fans alike. If you’ve been waiting for the perfect adorable addition to your EZ-Link collection, this might just be it.

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Hello Kitty Zodiac 24K Gold-Plated Ingots Now Available At FairPrice Xtra

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FairPrice Xtra has introduced a new Chinese New Year collectible in collaboration with The Singapore Mint, featuring a limited-edition Sanrio Hello Kitty Zodiac 24K Gold-Plated Ingots (12-in-1 Collector Set) that’s now available in stores.

Designed as a complete zodiac collection, the set brings together all 12 Chinese zodiac designs, each featuring Hello Kitty dressed in festive, zodiac-inspired outfits. The ingots are 24K gold-plated and presented in a premium blue keepsake box with auspicious detailing, making it suitable both as a Chinese New Year gift and as a display-worthy collectible.

The full 12-piece collector set is priced at $438 (U.P. $480). For shoppers already planning their festive grocery run, there’s also a purchase-with-purchase option at $388, with a minimum spend of $30 at FairPrice Xtra. That makes it one of those add-on buys that’s easy to justify if you’re already stocking up for the season.

Stocks are limited, and given the popularity of both Hello Kitty and zodiac-themed CNY collectibles, this is likely one of those items that won’t linger for long. If you’re heading to FairPrice Xtra for your next grocery run, it’s worth taking a look — especially if you’re after something a little more meaningful (and cute) to mark the new year.

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7-Eleven Singapore Launches Cinnamoroll Edition Mahjong Set At $299

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Mahjong nights just got a whole lot cuter. 7-Eleven Singapore has rolled out a Cinnamoroll Edition Mahjong Set, giving the timeless Chinese New Year pastime a playful Sanrio makeover — and it’s already shaping up to be a must-have for fans and collectors alike.

Priced at $299 per set, this limited-edition release stars Cinnamoroll, blending traditional mahjong elements with the cloud-loving pup’s signature pastel charm. From the beautifully designed tiles to the matching accessories, every detail feels thoughtfully crafted to bring a little joy (and plenty of huat vibes) to your game table.

Perfect for festive gatherings, family game nights, or even as a standout display piece at home, this Cinnamoroll mahjong set isn’t just about playing — it’s about collecting something special. It also makes a pretty unforgettable Chinese New Year gift, especially for Sanrio lovers who already have everything.

As with most character collaborations, quantities are limited, and once it’s gone, it’s gone. If you’ve been looking for a mahjong set that feels both nostalgic and irresistibly cute, this might be the one worth snapping up before fellow fans beat you to it.

Quick details at a glance

  • 🎀 Product: Cinnamoroll Edition Mahjong Set
  • 💰 Price: $299 per set
  • 🏪 Available at: Selected 7-Eleven stores in Singapore (Click here for the list)
  • ⏳ Availability: While stocks last

If you spot it in stores, that’s probably your sign — this is one mahjong set that’s likely to disappear fast.

 

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