Due to the restrictions imposed by the COVID-19 pandemic, a lot of holiday shopping shifted online. A 2020 report from McKinsey & Company showed that 37% of respondents intended to spend more money online during the holidays compared to their spending last 2019. The report surveyed a whopping 3,500 shoppers from United States, United Kingdom, China, Germany, and France. Additionally, Chinese e-commerce giants JD.com and Alibaba set new records by racking up about US$115 billion in sales across their websites
Create An Irresistible Window Display To Improve Your Sales In 5 Ways
When you walk pass a shop at Orchard Road, the window display is the first thing that leaves an impression on you and other potential customers. Visual merchandising, that includes window dressing, is an important tool to engage the customers to go inside and to encourage them to purchase more. Thus, it optimizes the product presentations and the market sales. Aside from this, the significance of window dressing is more than improving sales – it is about building an image!