A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell? I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage. 1. Being attractive is associated with goodness. Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest,
There are important things to consider while designing a new restaurant’s interior and its minor details such as the menu. One thing is for sure – you are building a business to boost your income. You may consider employing these Psychological tricks to help your sales. #1: DROP THE DOLLAR SIGN What I told you that you can entice your customers to spend more with minor alterations? Yes, it is possible! Simply drop the dollar signs found on your menu.
When fast food chains offer their tasty meals, they go beyond advertising on television and social media. They employ different marketing strategies to entice the consumers into spending their hard-earned cash on the spot. Just take a look at their slogans! Burger King once used the slogan: “IT JUST TASTES BETTER”. They provide no further explanations as to why their burgers and products tastes good. They simply implant this idea because they are business-oriented people. On that note, here are
When it comes to designer and high-end goods, we want to have what we cannot afford. And, a sales person with a snobby attitude only adds the extra kick of exclusiveness. A recent study by the University of British Columbia’s Sauder School of Business showed that customers who are treated with poor service are more likely to buy something as long as the brand is adequately renowned and luxurious. The study entitled “Should the Devil Sell Prada?” had its participants