MoneyDigest - Personal Finance, Lifestyle, Money Saving Tips

Surefire Ways To Nurture Your Child’s Marketing Abilities

The core of your business’ success relies on its marketing. Teach your beloved ones the marketing skills that they needs to thrive throughout their lives!

Do so while you have the luxury of time.

WATCH COMMERCIALS AND OTHER ADS

Children do not have the capacity to carry a stable job nor do they have the ability to budget money. However, they can influence how you spend it. Savvy marketers know this! For instance, expensive products for kids are usually placed in lower rack to meet their eye level. Television marketers focus on producing more content for toys, candies, computers, and so on.

Commit at least once a week to introduce the potent effect of advertising to your suggestible children. Select some commercials or ads to ask the following questions:

a. WHO was the intended audience?
b. WHAT was the description of the product or service?
c. WHY was the ad placed during or between this show?
d. HOW did you feel about the commercial or ad?

KNOW DIFFERENCE FROM REALITY AND FANTASY

Aside from discussing the detailed content of the commercials and other ads, you must create a distinction between reality and make-belief. It is easy to be trapped into the advertiser’s magic, if you do not know what to watch out for. Tell your children that there is more to advertisements than what meets the eye.

Image Credits: pixabay.com

Discuss the various types of commercials on radio, television, print, and online. Help your children label these said ads so that they become less susceptible to the marketers’ influence.

CREATE CATCHY SLOGANS AND TUNES

Your dedication has led your children to understand the effect of advertisements. To absorb the essential marketing abilities, allow them to make their own catchy slogans and jingles. These activities will help the potential entrepreneurs to use their resources to create significant marketing tools that will make a particular product rise above the pack.

Without valuable customers, even the best businesses will fail. Introducing this topic to your children can prepare them to attract loyal customers for their future businesses.

TRANSFORM THE OLD INTO THE NEW

As you may notice, existing brands are constantly thinking of ways to improve their products and to satisfy their loyal customers. The longstanding OREO boasts with a variety of unique flavors such as Banana Split and Birthday Cake.

Ask your child to apply this idea by putting his or her own spin into a popular product. This activity is a good way to maximize his or her own creativity as marketing heavily depends on innovation.

Image Credits: pixabay.com

Sources: 1, 2, & 3

Telltale Signs That Your Colleague Secretly Dislikes You

While some people have no problem letting you know that they hate you, others may try to maintain their professionalism by hiding their unpleasant feelings.

Know some of the obvious and less-obvious indications of dislike by reading thru this list!

#1: HE OR SHE DOES NOT SMILE WHEN YOU ARE AROUND

As you pass by, the shinning smile on your colleague’s face dissolves instantaneously. The change in his or her disposition is not due to a hormonal mood swing or an occasional unpleasant day. It is deeper than that! Something is wrong as your colleague makes a conscious effort to not smile whenever you are in the room.

#2: HE OR SHE CANNOT LOOK YOU IN THE EYE

One of the most obvious signs that you co-worker dislikes you is when he or she cannot maintain eye contact. The eyes are the gateway to what is beneath your soul. People may be afraid to look you in the eye if they perceive that you have an ability to detect hostility.

#3: HE OR SHE DOES NOT INCLUDE YOU IN THE WORKPLACE HUMOR

Exchanging jokes and teasing are common in cemented workplace relationships. If the person who hates your guts is the leader of the workplace clique then, you may be constantly left out in the inner circle. They may not feel comfortable when you are around.

#4: HE OR SHE DOES NOT INVITE YOU TO SOCIAL EVENTS

Being excluded from the social guest list is one of the signs that your colleague does not want you around. “Sorry! We forgot to invite you.”, may be one of the lines that you constantly hear from that certain person.

#5: HE OR SHE DISPLAYS NEGATIVE BODY LANGUAGE

Communication is mostly made up of non-verbal cues. Uncover your co-worker’s genuine feelings toward you by observing his or her body language. Constant subtle eye rolls, lack of eye contact, and folded arms are just some of the red flags.

#6: HE OR SHE TAKES CREDIT FOR YOUR WORK

When a co-worker is determined to exclude you from all the important company discussions, it is clear that he or she does not want you to get involved. A more potent display of disdain is when a co-worker sabotages your role in the project by taking credit for your ideas.

Image Credits: pixabay.com

Watch out for these!

Sources: 1 & 2

5 Reasons to Create a Will in Singapore

While there has been an increase in the number of younger people making wills in Singapore [1], there still seems to be a lingering taboo over the creation of something Singaporeans perceive to be morbid.

Unfortunately, as the saying goes, nothing is sure in life except death and taxes, and we all need to realize this fact and plan ahead for the future.

Generally, it tends to be a good idea for anyone to create a will. However, it’s even more important in certain situations, such as when you’re married with children, a single parent or blessed with multiple valuable assets.

So without further ado, here are 5 reasons why you should create your Singapore will.

1) To determine who receives your assets.

Generally, if you’re a Non-muslim in Singapore, and wish to distribute your estate in accordance with your wishes, you will have to create a will. If you don’t do so, your estate will be distributed according to the Intestate Succession Act, and this may unfortunately go against your true wishes.

2) To make things easier for your family.

Creating a will helps establish who will take care of the relevant arrangements after you pass on and prevents unnecessary delay and grief during a painful period of time. When you create a will, a person you choose called the executor will apply for the grant of probate and handle the necessary arrangements, which helps minimize any confusion over which member of your family will have to settle your estate after you pass on.

3) To arrange for funeral arrangements and costs.

You may have preferences as to where you wish your funeral to be held, the type of casket and picture you wish to be used, whether you wish to be buried in Choa Chu Kang or cremated, and how you wish for these expenses to be covered. Providing for this in your will can help save your family additional stress from trying to figure out what your preferences would be.

4) Prices are not high.

Many Singaporeans put off having a will written because they’re put off by high prices. However, prices for the drafting of wills in Singapore have fallen throughout the years. Competition between wills-drafting providers and lawyers have made it such that you can have a will drafted for a fraction of the price as you would have paid just a few short years ago.

5) To provide for charitable causes.

Altruism is another reason to draft a will in Singapore. You may be passionate about certain causes and wish to set aside a portion of your wealth for charitable organizations you wish to support. This is a fantastic way to give back to the community and to ensure a portion of your funds is used for a good cause.

Author Profile:

Shen is a writer for Singapore Probate, a website where Singaporeans can learn more about estate-planning matters in Singapore.

[1] http://www.channelnewsasia.com/news/singapore/increase-in-number-of/2184796.html

How To Deal With The Toughest Questions About Money

Nurturing an honest and educational discussion about money is highly encouraged. It is helpful to share personal saving tips and ways to cushion the challenging economy. However, it is easier to travel deeper into the conversation as you get more familiar with someone.

A nosy or rude question about money can push your pleasant discussion into an inaappropriate territory. Prevent judgment or unsolicited advice from coming by considering these approaches:

#1: HOW MUCH MONEY DO YOU MAKE?

One of the most shocking encounters in my life was when my uncle’s neighbor directly asked how much I made. This is an inappropriate question to ask to a person you met for the first time. I wore a smile on my face and firmly said: “I am sorry, but that is personal. It is not something that you need to be concerned with.”

You may approach the same situation in a lighter manner by saying: “I earn enough to cover my needs and reasonable wants.”

#2: HOW MUCH MONEY DOES YOUR SPOUSE EARN?

When you are exercising a in-depth disclosure with your friends, it is easy to slip an invasive question from time to time. One person may ask how much your spouse earns per month. Divert the topic by saying: “We make enough money to enjoy your pleasant company today.”

If you are unsuccessful in changing the course of the conversation, politely state that you do not discuss financial matters outside of your marriage.

#3: ISN’T THAT TOO EXPENSIVE FOR YOU?

A concerned family member or a close friend may bluntly ask you about an item he or she perceives as hefty. Alleviate the worries of your “asker” by elaborating how good you felt about your purchase. Also, you may share how much thought you exhausted before purchasing the said item.

I shall illustrate this scenario in the following dialogue below.

Gabby: How can you afford to purchase the new GoPro?
Jayden: I did my research. I shopped around Singapore to find a camera that I really desire. Do not worry about it! This GoPro is still within my budget.
Gabby: Okay lah!

#4: HOW MUCH DID YOU SPEND FOR YOUR FLAT?

Real Estate in Singapore is a tricky subject. People may judge you for either spending too much or too little for your nest. Stay on the safer side by keeping your answers vague. Consider saying something along these lines:

a. It is more that we expected, but less that the actual asking price.
b. It was above our asking price, but within our budget.

Sway away from this matter by inviting the person as your guest in your upcoming housewarming.

#5: MOM AND DAD, ARE WE RICH OR POOR?

Children are immensely curious by default. As early as primary school, they begin to define themselves by observing the similarities and differences between them and the society. Their friends may brag about how much they have, but your child cannot fully appreciate what rich or poor actually means. This is why it is your responsibility to shape your kid’s definition of what it means to be well-off.

You can impart that the essence of being rich does not necessarily equate to a household’s net income. For instance, you may say that your family is rich in the love and presence of each other.

#6: HOW MUCH DO YOU EXPECT TO EARN IN THIS POSITION?

The juiciest job interview questions are related to salary. Your potential employer may ask you about the specific range of expected salary in order to make an offer. It is best to utilize a positive and direct response to avoid triggering the interviewer’s tougher side.

Image Credits: pixabay.com

Say that I was put in this situation. My response will be: “I would greatly appreciate if you could make an offer that is based on the budget for this position. We can negotiate from there on.”

Sources: 1, 2, & 3

How To Make Safe Investments In Uncertain Times

The world is seemingly getting smaller every day. Online platforms, newspapers and financial television stations usually monitor events happening in one country that can have effect on other countries worldwide. People are now updated and interconnected compared to any other time in the history. It is without doubt that globalization has its own advantages, but when economic crisis, global recession, war and trade imbalances occur, it suddenly leads to the idea of making safer investments and working on government deficits. The occurrence of such uncertainties can even confuse experienced investors.

Uncertainty

Every time an individual risks his money for a chance to make profit, there is always a level of uncertainty. When fresh threats such as political unrest, recession and war arise, levels of uncertainty increase rapidly as organizations can no longer correctly predict future trends and earnings. As a result, influential investors will cut their holding in stocks significantly where they consider it unsafe and transfer their funds to other sectors such as government bonds, precious metals and money –markets ventures. The results of the sell-off when large portfolios are repositioning themselves, causes the stock market to be unattractive for both small and big investors.

Effects of uncertainty

Uncertainty can be termed as the inability to predict future trends and events. Investors cannot be able to predict the possibility of a recession, how much it will cost, when it going to start or end or which organizations will be able to make it through without being affected. Most organizations usually make predictions of productions and sales trends to give public the confidence to invest in normal market conditions, but changing uncertainty levels can result in inaccurate prediction. Uncertainty can affect economic situations both at macro and micro levels. At micro level, uncertainty focuses on particular companies within an economy that is faced with recession or war, whereas on the other hand, uncertainty on the macro level focuses on the economy as a whole.

On a micro- level company perspective, uncertainty is a major concern for companies that deal with consumer goods and services on daily basis. Consumption can fall rapidly if there is a threat of recession as customers refrain from buying goods and services. As a result, uncertainty can cause organizations to lay off some of its employees in certain sectors to reduce the effects of lower sales. Uncertainty levels that surround company sales also affect the stock market.

On macro level perspective, uncertainty is expanded when the countries at recession or war are major consumers or suppliers of goods and services. For example, a country that supplies huge amounts of oils goes to war, uncertainty concerning the levels of globe oil reserves would increase significantly.

Another macro- level event that brings in uncertainty is the devaluation of exchange rates. Countries that are faced with recession and war are deemed to be unstable. Therefore, investors tend to move their currency and investments away from these countries.

How to react

When uncertainty situations heighten, the best weapon is to be well informed about all the events occurring worldwide. One can research individual companies, read newspapers and watch financial televisions to keep updated. It is also critical to analyse sectors that are likely to gain more and the ones that are going to lose during the crisis and choose a long term plan to invest. In addition, uncertainty times are also a good opportunity for investors who position themselves to take advantage of the situation. Brilliant investors will search for companies that provide goods and services that will be in high demand when the situation normalizes. However, it is very hard to commit investments in uncertainty situations, but one can reap huge benefits in the long run.

Online Forex traders such as CMC markets and their clients are good example of investors who should be updated about uncertainty. CMC markets operate in many currencies and therefore it is critical to monitor the performance of every currency. When a certain currency becomes weak because of a various uncertainties, it is advisable for traders to change and trade with other stronger currencies. Where a possibility of situations normalizing, traders can take the risk and hang on to reap the huge benefit that’s come along with such situations.

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