MIFFY PERFUME BLIND BOXES LAND AT CHEERS & FAIRPRICE XPRESS WITH 6 SCENTS TO COLLECT!

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Miffy fans now have another adorable collectible to hunt for—and this time, it comes with its own fragrance!

The new Miffy Perfume Series Figurine Blind Boxes have arrived at selected Cheers and FairPrice Xpress stores, featuring six different scents to discover.

Each 30ml perfume bottle is topped with a cute Miffy figurine dressed in a different outfit, turning the fragrance into a display-worthy collectible too. Since every one comes in a blind box, the design and scent waiting inside remain a surprise until it is opened.

The collection features a mix of floral and fruity fragrances, paired with Miffy figurines in pastel pink, purple, blue, green and orange outfits. There is also a special secret design hidden within the series—a white Miffy wearing a bright golden crown!

Collectors can display the figurine-topped bottle as it is or remove the Miffy cap to use the perfume spray underneath. Cute, practical and packed with an element of surprise, this collection could easily tempt fans into picking up more than one.

The Miffy Perfume Blind Boxes are now available in stores. Pop by your nearest Cheers or FairPrice Xpress and see which Miffy scent finds its way home with you.

Product availability varies by store.

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Character Fest at Takashimaya is filled with Sanrio Plushies, Mofusand Merch & More till 25 May 26

Collectors, plushie hunters, and blind box fans may want to clear some bag space this month. A massive Character Fest packed with Sanrio favourites, Mofusand collectibles, Miffy merchandise, plush toys, blind boxes, and adorable accessories has officially landed at Takashimaya, Talking Hall, B1 — and it is shaping up to be one of the cutest shopping stops of the season.

Sanrio Tote Bags $8 (U.P. $29-$35)

Mix and match 3 for $50

Running from now till 25 May 2026, the event brings together a wide lineup of character merchandise ranging from cuddly plushies and lifestyle accessories to collectible items that fans rarely walk away from empty-handed. Expect shelves filled with familiar faces from the Sanrio universe alongside the wildly popular Mofusand cats and timeless Miffy collectibles.

Shoppers can browse through a mix of blind boxes, stationery, keychains, bags, soft toys, home accessories, and limited-edition merchandise — making it easy to lose track of time while hopping from one display to another. Fans of collectible culture will likely appreciate the variety available, especially with blind boxes continuing to be one of the hottest trends among character merchandise lovers.

The festival also doubles as a good chance to hunt for gifts, desk accessories, room décor pieces, or simply add another plushie to an already-growing collection. From oversized cuddly companions to smaller collectible finds, there is something for both casual shoppers and hardcore collectors alike.

Given the popularity of Sanrio characters, Mofusand drops, and Miffy merchandise in Singapore, crowds are expected throughout the promotional period — especially closer to the weekends.

Character Fest 2026

📍 Takashimaya, Talking Hall, B1
📅 Now till 25 May 2026

Fans of cute collectibles may want to head down before the more popular designs disappear from the shelves.

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Calling All Miffy Collectors! The Adorable Miffy Family EZ-Link Card is Here!

Miffy fans, this one’s for you! 💕

The lovable Miffy Family EZ-Link card is now available at EZ-Link vending machines in malls across Singapore for just $10 (no top-up value). Whether you’re a dedicated collector or simply a fan of this cute bunny, now’s your chance to carry a piece of Miffy with you wherever you go!

This exclusive design is perfect for both travel and display, making it a must-have for any Miffy enthusiast. Don’t miss out on adding this charming collectible to your collection!

✨ Where to get it?

Head over to the nearest EZ-Link vending machine in malls and snag your very own Miffy Family EZ-Link card today! To find the full list of vending machine locations, click here.

Hurry—these adorable cards won’t last long! 🏃‍♀️🏃‍♂️

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