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Which Makeup Products Should You Splurge On?

A study has shown that women spend approximately S$20,000 on beauty products in their entire lifetime. That is a lot of lipsticks! With a shocking number like that, you must weigh whether a beauty product is worth splurging for or not.

LIPS THAT KISS

If there is one thing that you should splurge on when it comes to luxury cosmetics – it is lipstick! I am not saying this merely because I am obsessed with this product. A reliable lipstick is important because you can apply it as a vibrant eye-shadow or a pigmented blush too. For instance, I use my MAC Russian Red (about S$30) to give a flush of crimson on my cheeks and on my lips. You can use the same technique to Charlotte Tilbury lipsticks and others alike. Gone are the days when multitasking sticks do not exist!

Experts believe that anything put around or on the mouth can make or break your look. A subtle lips can give off a natural aura while a red lipstick can be a showstopper. Moreover, a good lipstick stays for a long period of time. Less purchasing equates to more savings.

BASE THAT STAYS

Whether you like it or not, it all starts with a good base. Make sure you splurge on skincare and a really trusty primer. Think of your face as a room’s platform, you will not be able to build the room you desire without a sturdy surface. Having a good base will enable you to get away with a drugstore foundation. Do not get me started with how drugstore products are becoming more competitive now. That is a different conversation. Anyway, let us go back to skincare.

Many Singaporeans turn to Korean beauty for their skincare regimen. You can follow this too! Or, simply cleanse and exfoliate regularly. Personally, I prefer the sensitive formula of Cetaphil as a cleanser. Afterwards, I would put the NUXE body oil. I may also partake in an all-in-one lactic acid treatment by Sunday Riley (retails for S$223 at Sephora Singapore). It is a product that many skincare obsessed people shell out for. It brightens, soothes, and reduces your blemishes and fine lines. It leaves you with an even-toned radiant complexion!

BROWS THAT BOWS

Many makeup artists believe that eyebrows are the most important facial feature next to the teeth. They go the extra mile to shape one’s brows for a variety of reasons. Firstly, a nicely shaped brow can make someone look more youthful and fresh. The volume in your brows can make you look rested!

Secondly, it gives a subtle change without having to splurge on other cosmetics. You can either look edgy or feminine by shaping your brows. Lastly, even the Royal Duchess of Cambridge believes in a set of perfectly shaped brows. She uses the Bobbi Brown Brow Kit that retails for S$85 at Sephora. A cheaper alternative would be the cult classic – Anastasia Brow Wiz for S$40 at Sephora. Brow Wiz is a holy grail to many beauty fanatics due to its user-friendly wand and its natural finish.

Image Credits: unsplash.com

Let me ask you one thing. Which luxury beauty products do you splurge on? Leave your comments below.

Sources: 1 & 2

The Best Prepaid SIM Card Options For Tourists

Let us be honest! In this day and age, it is hard to live without mobile data. Most of our daily lives center around the convenience of the Internet. Moreover, we find pleasure in sharing our adventures and experiences thru social media. This is why most jet-setters secure their pocket Wi-Fi before or after landing to their destination.

Having your own prepaid sim card with data allows you to navigate the area and to interact with the locals no matter where you are. If your foreign friends want to visit you in Singapore, here are some of the prepaid sim card options that you can suggest.

Image Credits: pixabay.com

Firstly, it is important to note that there are only three main telecommunication companies in Singapore. These three include Singtel, Starhub, and M1. Lastly, these telecos offer tourist sim cards that can last you for a week or so.

The good news is that tourists can enjoy about 100 GB worth of local data and 100 local texts from all the three telecos. You read that right!

M1’s Tourist SIM, valid for 7 days, is priced at S$12. You can indulge on 500 minutes of local calls and 20 minutes of international calls. However, this sim does not include the roaming data.

Next up is Starhub! Starhub Travel Prepaid SIM will also take you back by S$12. It is the cheapest option with the most value. Why is this so? For one, it includes 500 minutes of local calls and 30 minutes of international calls. Additionally, it includes 1 GB worth of roaming data.

Lastly, you must highly consider the Singtel hi!Tourist EZ-Link SIM Card. This merges the need for transportation and communication. You see, this prepaid card has a stored EZ-link value of S$3. Buying a separate EZ-link card would cost you an additional of about S$15. What’s more? You can get multiple benefits tied to this prepaid card such as 25% off the Sentosa attractions.

The price of this prepaid card is S$18 including 500 minutes worth of local calls and 30 minutes of international calls. Moreover, it has 1 GB worth of roaming data. Imagine how much savings you can acquire by fusing all these services!

The bottom line is that different people can have different mobile usage when they travel. Examine your priorities and preferences when choosing the best prepaid sim card for your foreign friend.

Sources: 1 & 2

Everything You Need To Know About Daiso

Most of us have shopped in Yano Shoten without even knowing. You read right! Daiso, our go-to budget store, was once called Yano Shoten. It was named after its founder – Mr. Hirotake Yano.

ITS RICH HISTORY

From humble beginnings to a myriad of setbacks, Hirotake Yano’s path to success is not a straightforward route. He and his wife survived the economic downturn of the past decade and become one of Japan’s inspiring stories.

He has failed many times in past and thought that nothing he will ever try would succeed. He said: “During the inflation era, I thought many times about quitting. It seemed absurd to sell things at a fixed price. I kept going because I thought there was nothing else I could do.”

His willingness to move forward led him to multiple jobs and a chance encounter with a mobile merchandiser. He started working for him. Years later, he established his own store called Yano Shoten where goods were displayed on a wooden stand.

In 1977, he changed the company’s name to the brand we know and love – the Daiso Industries. Daiso introduced the universal price of ¥100. Why would he sell everything for ¥100? Well, he simply does not want to tag a number of products with different prices! Tagging was a time consuming task for him and his wife. Thanks to his effort to save time, we were able to save our money!

Daiso, which translates to “big warehouse, is far from ordinary. The company Yano founded has no business plan, no budget, and no quarterly results. Through it all, Yano believes that he is just an ordinary man.

ITS LOCAL PRICE

In Singapore, everything Daiso sells go for two dollars. Whether you are purchasing a bag of chips or a bulk of cotton buds, you can expect to pay the same price. This enables the shoppers to anticipate their total costs. Furthermore, your eyes will be spoiled with choices!

On the other hand, our neighboring country Malaysia has to pay RM5.90 (about S$1.93) per item. Imagine if the exchange rate is in our favor! This means that we can get cheaper Daiso items in Malaysia instead.

ITS SOURCE OF GOODS

Daiso has a wealth of outlets scattered throughout the globe and a wealth of goods scattered throughout the aisles. With over 100,000 goods offered, you can expect that a good portion comes from overseas. Although majority of the goods are made from Japan, approximately forty percent of goods are outsourced.

To save the cost of production, can you guess where most of the items come from? You are right! Many of which hail from China.

ITS DYNAMIC PRICES

Did you know that not every Daiso product is priced the same? Lucky for us, anything we pick up inside a Daiso costs S$2. However, overseas outlets experience dynamic pricing.

For instance, majority of the products in Daiso Australia are set at a standard price of AU$2.80. While, other items cost more. The same goes for Daiso Philippines. Consumers get to enjoy products from PHP88 and up.

Use the steady price of two dollars to your advantage by tracking the amount of items you fling inside your basket!

ITS SUCCESS STORY

Mr. Yano attributes his success to his ability to source out a variety of products. From quality essentials to quirky must-haves, everything sells for S$2! Moreover, people’s desire for deals remains to be the driving force of Daiso.

Image Credits: Flickr Creative Commons via Kai Hendry

Let me close this article with a nugget of wisdom from the man himself.

“Business is like climbing a mountain. The lesson of climbing a mountain is that there are always struggles and hard times. When you reach the top you get a sense of gratitude towards the mountain.”

Sources: 1, 2 & 3

Affordable Salons That Offer A Good Haircut

Freshen up your look without burning a hole in your pocket by checking out one of these inexpensive salons…

Pick a hair colour here before a visit to the hair salon.

#5: HARTS SALON

First on the list is the homegrown brand called the Harts Salon. Harts Salon houses a team of talented stylists, which is spearheaded by the award-winning stylist Noel Ng.

There are two reasons why you must consider giving this salon a try. Firstly, the stylists practice transparency to ensure that you get the style that suits you best. Lastly, the prices have no hidden costs. What you see is what you get!

It is the most “expensive” one on the list as you get a range of S$35 to S$60 for a haircut.

Location: 9 Tan Quee Lan Street #02-05, Singapore
Contact: 6254-5762

#4: HAIR BUZZ SALON

Let us jump to more than half the price as you enter the doors of the Hair Buzz Salon! Hair Buzz Salon is an old-school salon complete with the iconic white, red, and blue barber’s pole. Haircuts here are priced at about S$15.

It is nestled in the Serangoon Gardens area where a number of regulars visit for a span of more than a decade. If you live within the area, I am sure that you have heard of this salon before.

Location: 10A Kensington Park Road, Singapore 557262
Contact: 6280-2520

#3: EZEN HAIR, NAIL, & BEAUTY

eZen Hair, Nail & Beauty has six outlets scattered mainly in the West and North. These areas include Bukit Panjang, Jurong, Choa Chu Kang, and Woodlands. With its multiple locations and friendly prices, this salon has been the go-to choice of many.

Image Credits: pixabay.com

Haircuts start at a standard rate of S$8. What’s more? You can join as a member to maximize your savings! A member can enjoy a price of S$4 or a membership rate of S$25.

Location: 190 Lorong 6 Toa Payoh #01-560 S310190
Contact: 6250-9510

#2: KIMAGE HAIRDRESSING SCHOOL

As the name suggests, Kimage Hairdressing School is a salon where renowned Kimage Salon trains their protégés.

At the Hairdressing School, you can expect all Kimage’s services at incredibly low prices. For instance, a haircut at Kimage usually costs about S$40 to S$70. Whereas, you can enjoy a a complete haircut for S$6 at the Hairdressing School. This price includes wash and blowdry!

The only downside that I can think of is that you are leaving your precious locks to the hands of a student stylist. Do not worry! This stylists are constantly supervised by their supervisors.

Location: 6 Raffles Boulevard, #03-319/320 Marina Square, Singapore 039594
Contact: 6883-2700

#1: ECOIN SALON

No matter where you live, there is bound to be an Ecoin Salon outlet near you! A standard haircut starts at S$5 on weekdays and S$6 on weekends. Much like eZen, it offers a membership program where you can indulge in the S$3 weekday rate and the S$4 weekend rate.

Interestingly, the membership program operates on a top-up system whereby you start off with a minimum of S$40. That equates to a whopping 10 to 13 haircuts! Can you imagine that?

Location: Various outlets in Singapore. Visit ecoin.sg for more details.

5 Sneaky Tricks Advertisers Use To Get Your Money

Subliminal messages exist for a reason. You see, most of our decisions are made on an unconscious level. This means that our behaviors are influenced by our wishes, interests, and motivations.

Say that you have been scrolling freely thru your Instagram feed and you saw a fast food ad. Days later, you caught yourself craving for a delicious cheeseburger.

Hidden persuasions are the driving force behind advertising. And, these persuasions happen more often than you think!

On that note, here are 5 Sneaky Tricks Advertisers Use To Get Your Money:

ILLUSION OF SCARCITY

Why are people so attracted to items that are limited edition? For starters, scarcity is usually linked to luxurious products. Talk about the limited supply of Yeezys and diamonds!

Scarcity also suggests that people want a product so bad that its supply depleted. I can vividly recall the time I visited a blogshop and saw this long black dress. At the bottom it displayed: “only one piece left”. I really wanted to purchase this dress, but I was contemplating on whether I need another black dress or not. Buying mode kicked in when the fear of missing out (#FOMO) emerged. I wanted to secure the last item left! This goes to show that scarcity technique works so well because it entails that our freedom of choice can be gone is a snap!

POWER OF SOCIAL PROOF

Word of mouth spreads like wildfire! When you want to purchase new products or try new services, you approach others for recommendation. We go to recommended doctors for health advise and to highly-raved hairstylists for a new ‘do. You are more likely to subscribe to something that has gotten a stamp of approval from a person you admire. So much for individuality, huh?

Image Credits: pixabay.com

When my significant other and I go on a date, we usually check out food review websites such as burpple.com and hungrygowhere.com. We tend to eat at places with higher reviews. This illustrates the power of social proofing. According to social proofing, we are more likely to buy something that the majority approves. This is why modern advertisers turn to Facebook and Instagram to get as much “likes” as possible!

ART OF REVERSE PSYCHOLOGY

Let’s face it! There is a reason why some people hide from sales representatives who follow them around. Nobody likes to be told on what to do, especially when they are about to make a purchase. This is where the Art of Reverse Psychology comes in handy.

Advertisers understand that you do not like to be blatantly persuaded. Which is why they try to convince you that you have a choice in the matter. They may say something along the lines of “you are free to try Brand X but…”. Their transparency can hook you into buying the product.

INFLUENCE OF THE DECOY EFFECT

Have you ever experienced shopping around for appliances and seeing the usual price as well as the discounted prices? Well, the discounted price sure is attractive! It makes me wonder how long has the usual price been there? Is the discounted price really a steal?

Dan Ariely, an Ivy-league professor of Psychology and Behavioral economics, did a study on the different price options. As it turns out, a company may include an additional price option just to make you think that you are getting a good deal.

His study included three magazine subscriptions: an online subscription for $59, a print subscription for $125, and a print-and-online subscription for $125. When Ariely offered the three options to the participants, most of them picked the combo option as it seemed like the best deal. However, things changed when only the print or online options remained. Most of them sticked to the cheapest option – the $59 online subscription.

RICHNESS OF ANECDOTES

Customer testimonials are powerful not only because of social proofing, but also because of the richness of anecdotes. Research suggests that stories and individual examples stick to our brains better than statistics. This make sense as stories transport us to a place where we are most likely to believe in something.

Simply watch this heartwarming video by a Thai Insurance company:

If you are more likely to be persuaded by emotional advertisements or stories, you may want to stay vigilant for your budget’s sake!

Sources: 1 & 2

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