UOB Cardmembers enjoy pre-sale concert tickets for Taylor Swift from 5 – 7 July

Skip the queue for the hottest seats with UOB Cards

Taylor Swift announced additional dates to Taylor Swift | The Eras Tour today. Singapore will be the only stop in Southeast Asia. Taylor Swift | The Eras Tour in Singapore is presented by Marina Bay Sands and supported by the Singapore Tourism Board, official bank and pre-sale partner UOB, and official experience partner Klook, promoted by AEG Presents Asia, and produced by Taylor Swift Touring.

The shows in Singapore will take place on March 2, 3, and 4, 2024 at Singapore National Stadium.

UOB is the Official Bank and Presale Partner for Taylor Swift | The Eras Tour in Singapore.

  • Taylor Swift | The Eras Tour Fan Registration for General On-Sale:
    Friday, June 23 at 12PM (SGT) to Wednesday, June 28 at 12PM (SGT)
  • UOB Cardmembers Presale (no Fan Registration required):
    Wednesday, July 5 at 12PM (SGT) to Friday, July 7 at 9AM (SGT)
    *Not available at Singpost outlets or hotline.
  • General On-Sale:
    Starts from Friday, July 7 at 12PM (SGT)

For those who do not own a UOB Card may consider applying for one of the cards below. * Disclaimer: Applying for the card now may not guarantee that it may get approved before the presale date. It will take time for the application to be processed due to a surge during this period.

UOB PRVI Miles World MasterCard / Visa / Amex Card

MasterCard – Apply Now

Visa Card – Apply Now

Amex – Apply Now

Key features:

  • Earn 6 miles per S$1 spent on major airlines and hotels booked through Expedia, UOB Travel, and Agoda
  • 2.4 miles for every S$1 spent overseas, 1.4 miles for every S$1 spent locally
  • No minimum spend and cap on miles earned at all times

Welcome offer for new-to-bank customers (Get up to 50,000 miles):

  • To receive 45,200 miles, spend at least S$1,000 per month for 2 consecutive months, pay the 1st year annual fee (S$240) and SMS PMAF<space>last 4 alphanumeric characters of NRIC/passport by 30 June 2023
  • To receive an additional 4,800 miles (for 50,000 total miles), make a min. overseas spend of S$1,000 per month for 2 consecutive months

UOB Lady’s Card

Apply Now

Key features:

  • Pick from 7 rewards categories to earn 15X UNI$ (or 30 miles) for every S$5 spent
  • LuxePay: Enjoy 0% 6 or 12-month instalment plan when you purchase your favourite luxury apparels
  • Complimentary e-Commerce protection on your online purchases
  • Enjoy UOB$ rebate on your daily essentials, entertainment and shopping

Welcome offer for new-to-bank customers:

  • Get Grab Vouchers worth S$350

UOB EVOL Card

Apply Now

Key features:

  • Enjoy 8% cashback on all online and mobile contactless spend (Apple Pay, Samsung Pay, Fitbit Pay)
  • All other spends earn 0.3% cashback
  • Gain access to over 1,000 deals at eco-friendly, dining, and online shopping merchants
  • Receive a first-year annual fee waiver. Annual fee for subsequent years waived with min. 3 transactions every month.
  • Receive up to 2.5% p.a. interest with your UOB One Account when you spend with the UOB EVOL Card

Welcome offer for new-to-bank customers:

  • Get an Apple Watch SE 2nd Gen (worth S$382)
  • Promotion valid only for the first 50 new-to-UOB cardmembers
  • To qualify for the reward, charge S$1,000 worth of transactions within 2 months from card approval date

KrisFlyer UOB Credit Card

Apply Now

Key features:

  • Earn 3 Krisflyer miles per S$1 spent on dining, food delivery, online shopping, travel, transport and SIA-related purchases
  • Earn 1.2 KrisFlyer miles for all other spends
  • There’s no conversion fee and no cap on how many KrisFlyer miles you can earn
  • Enjoy S$20 rebate on your KrisShop purchases with a minimum spend of S$100 nett in a single transaction
  • Get rewarded 10,000 KrisFlyer miles when you renew your annual card membership
  • Scoot exclusive benefits: Priority check-in and boarding, more baggage allowance, seat selection and booking flexibility waiver
  • Complimentary travel insurance of up to S$1,000,000

Welcome offer for new-to-bank customers:

  • Get up to 31,000 miles plus waived first year annual fee (S$194.40 incl. GST)
  • Apply and make a min. spend of $2,000 within 60 days from card approval.

UOB Absolute Cashback Card

Apply Now

Key features:

  • 1.7% cashback with no spend exclusions
  • No min. spend required to attain 1.7% cashback rate
  • No cashback cap
  • Cashback earned in current statement period is automatically used to offset the following month’s bill
  • Enjoy up to 15% off on petrol at SPC and Shell stations
  • Get access to American Express card privileges, including a complimentary FoundersCard membership (registration required)

Welcome offer for new-to-bank customers:

  • Receive S$350 worth of Grab vouchers or 10% cashback

 

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4 Enchanting Ways To Run A Business Like Taylor Swift

Whether you are captivated by her or not, Taylor Swift is a smart businesswoman who has been making all the right decisions lately. A proof of her success was her album 1989 that sold millions of copies worldwide. To top that off, her current net worth is US$80 million (about S$111 million) according to Forbes.

From nurturing her relationship with her fans to embracing her authenticity, here are the 4 Enchanting Ways To Run A Business Like Taylor Swift:

1. CREATE AN EXCLUSIVE CIRCLE

If your product has a limited-edition content, customers can create a common circle wherein it is exclusive to them alone.

For instance, Taylor Swift’s CDs sold successfully not only because of her infectious music but also because of her personalized memorabilia (such as the limited Polaroid photo sets) as well as special fan codes (to win a personal meeting with her). Those who buy the CDs will immediately share its contents to their friends or social media. That is free advertising at its best!

Mimic this by offering occasional discounts and exclusive promotions. Keep your customers in the loop by sending out electronic announcements and decorating your shop with attractive posters.

2. UNDERSTAND YOUR AUDIENCE

Aside from talking to them genuinely, you must actively listen to what your target audience has to say. Take it from Taylor who not only showed her audience that she listens to them but also gets in their inside jokes (in reference to the “no its becky” tee).

Business owners who want to make the brand seem more approachable can interact and join in the discussions of the consumers thru social media. Accept feedback and take necessary actions to improve your business.

3. BE YOUR TRUE SELF

If you closely observe Taylor Swift during the awards season, you will realize that she is singing and dancing like she owns the place! She is not afraid to be her fun and quirky self that marches to the beat of her own drum.

As entrepreneurs, it is your duty to uphold your values and vision even if it is not aligned with what is on trend today. Avoid losing your consumers by staying true to yourself in your advertising/marketing campaigns.

4. APPRECIATE YOUR CONSUMERS

Aside from her killer dance moves, Taylor is known for having a strong bond with her fans. In fact, she personally invited 89 of her fans to her homes to provide feedback and listen to her 1989 album before it was released. This is a great technique to increase consumer satisfaction.

Channel your inner Swift by showing gratitude to your loyal consumers. Manifest your appreciation to your consumers by saying “Thank You” in person or by sending an electronic “Thank You note”.

Image Credits: pixabay.com (CC0 Public Domain)

Image Credits: pixabay.com (CC0 Public Domain)

This simple and inexpensive gesture will impact the way they view you and your company as it will make them feel valued and special.

Sources: 1 & 2

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