As social media usage continues to increase across all demographics, social media marketing has become a viable strategy for businesses. Social media marketing gives companies a way to engage with existing consumers and reach new ones while allowing the businesses to promote their desired tone, culture, and mission. One of the well-known platforms that Singaporeans frequent is Instagram (IG). With over a billion users worldwide, it would be foolish to skip on the advantages of using Instagram for your business!
Starbucks is not the best coffee in the country, but a cup of their coffee or two can make a person happy. Toyota is not making everyone’s dream car, but it is known to be safe and reliable. Apple iPhones are not the most advanced phones in the market. However, people clamor for its new releases. Carrying an iPhone became a status symbol. These situations highlight the power of branding. WHAT IS A BRAND? A brand is more than just
Put your entrepreneur shades on and climb into a new terrain – the online business. It can be difficult to navigate, but every new venture presents its own challenges and opportunities. #1: IDENTIFYING YOUR TARGET MARKET When your product or service is solidified, research on the target market you aspire to tap. Identifying your target market and competition can help you decide the branding, pricing, and marketing strategies. Your website’s design must be attractive to your potential clients. For instance,
Every business needs an effective marketing strategy to meet sales objectives. As we are progressing tremendously into the technological world, it is imperative that businesses leverage the digital realm to speak to their target markets in more effective ways. Here are three useful digital marketing tips you should consider as part of your overall sales strategy. Build an SEO-friendly website Having an online presence is the basic necessity to thrive in the digital world. With 4.92 million internet users in
Whether you are addicted to Facebook or not, you can generate income or at least increase your network through this platform. Facebook enables you to connect to potential clients and helps you to develop close relationships. However, you must remember that Facebook is only a part of the strategy. You still need to market through face to face interactions or through phone conversations. Clients need to feel a personal touch to your products or services. Nonetheless, here are some ways