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Leverage on modern marketing for your brand

Times have been difficult recently and this resonates with companies trying to keep their costs low. Traditional marketing techniques have been slowly losing its trend due to its time consuming and costly factors. All these things are delivered in print format or in person. On the contrary, Internet marketing transcends outdated form of marketing using the power of online networks and interactive media to reach your marketing objectives. With modern marketing, you can lower costs and accomplish more without catalogs, brochures and any other marketing collateral. You can reach more customers than ever before with its cost efficiency formula.

Spreading the name of your company does not have to be expensive. Owl City SG provides online advertising, marketing and profiling for local companies and businesses. They were nominated this year with “Top 25 Prestige Award 2015” for demonstrating exceptional accomplishment in Business Fields.

Owl City provides excellent Business to Business (B-to-B) services ranging from Profile Portal, E-commerce, Media Advertising and Marketing Consultation.

A recent profound marketing collaboration that Owl City has undertaken involves assisting Central Narcotics Bureau (CNB) on their Drug Awareness Campaign by managing CNB’s “Life Does Not Rewind” FaceBook page. In there, creative marketing techniques such as videos and games contests were showcased with highly creative and engaging content resulting in overwhelming responses from the general public.

Essentially, Owl City’s achievements would not have been made possible without Miri Yeo, the Founder of Owl City SG. Through her sheer determination to pursue her passion of starting up a marketing firm, she stands firm to her beliefs that profit maximization should never be her main goal, rather the importance of advocating an honest reputation when doing business, alongside with maintaining top-notch work quality standards and efficiency.

Fundamentally, over 300 clients who have engaged Owl City SG’s advertising and branding services have left them with positive feedbacks which resulted in significant cost savings in the long run. Owl City SG remains as a prime choice for people who wish to grow and expand their businesses, and customer bases. Its grasp of modern media and advertising is second-to-none.

An example on how Owl City provides a comprehensive services to Yoogane, a Korean restaurant in Singapore:

Yoogane, client of Owl City Singapore

For more information on Owl City SG, refer to the links below:

http://www.owlcitysg.com/ (Business to Business Services)
http://www.owlcity.com.sg/ (Business to Consumers Services)

This article is brought to you by Owl City Singapore.

Increase Your Sales Through Social Influence

As the technology advances, the presence of social media became inevitable. With this in mind, the marketing department must up their game by creating and showcasing a credible online persona for the company and its products or services. A great online persona will attract more people to the website, boost the brand’s loyal consumers, and increase the number of new consumers.

The efficiency of this social influence is due to the Bandwagon Effect. Bandwagon Effect is a phenomenon that occurs when people do something predominantly because others are doing it. Social media allows the consumers to talk about a brand and its competitors. Using this tool to your advantage can help boost your sales.

In fact, Engage Selling‘s C. Francis once said that sales of US$30,000-250,000 were once made due to finding opportunities in LinkedIn or Twitter.

HOW TO BOOST YOUR SOCIAL INFLUENCE?

1. INTEGRATE TESTIMONIALS

Integrate honest testimonials by using the company’s website, Facebook, Twitter, Blog, or other social media accounts. This is a way to show the clients’ great experiences – making the company be as relatable as possible. People are more likely to be patronizing a product if they heard about it from an existing satisfied client.

2. ENABLE CLIENT’S REVIEWS AND RATINGS

Truth be told, whenever I am about to watch the latest movie or eat from a new cafe, I would search for the previous reviews and ratings first. This is because I want to get my money’s worth by choosing the best and the most affordable products or services out there. Adding this feature to your website will allow direct feedback to increase your credibility. This is what e-commerce websites such as Amazon or eBay strive for.

3. FEATURE YOUR AWARDS

If your company won an award or has been featured in an article or two, post them up for everybody to see. Through this, it will show a new consumer that your brand has shines from the rest because your product or services are outstanding.

4. PUT SOCIAL MEDIA WIDGETS OR PLUGINS

Adding social media widgets or plugins that enable the consumer to share your content is important as it optimizes the traffic that will only come back to your company’s website. One example of it is “ShareThis” (get the code here– for free). It is important that your valued clients see the number of likes, shares, or followers. A hint of trust to the brand increases, as they will see their friends patronizing the same product or service.

Image Credits: mkhmarketing via Flickr

To sum it up, a sure-fire way to increase your brand’s desirability, profits, and consumer interaction is to boost your social media influence.

Sources: 1, 2, 3, & 4

Opening A Franchise in Singapore? Know These 5 Things First

Starting a business in Singapore cannot only be expensive but also difficult. As Albert Kong, CEO and chairman of Asiawide Franchise Consultants that advised 650 franchise clients in Asia, once said: “Starting a business in Singapore is much tougher than other countries in the region especially when it comes to dealing with landlords and managing employees.”

1. SAVE LOADS OF MONEY FOR FUTURE EXPENSES

You must save for the franchise fee, renovation of the space, rent requirements, raw materials, and employee salary. Regardless of whether you are making a huge profit or not, the franchisor will request a share in your revenues.

For example, the franchise fee for a cafe is about S$50, 000 for a 3-year contract. The renovation costs may hit about S$100, 000 for only a 600 sq ft place. The rent of this 600 sq ft place costs about S$7, 000 a month. Additionally, the raw materials and employee salary for the first few months costs an extra S$100, 000. These costs heavily depend on your franchisor and landlord.

2. EMPLOYEE EXPENSES ENTAILS HIGH COSTS

Employees in Singapore are among the highest paid workers in the world. Not to mention, as an employer, you will have to contribute a given amount to the Central Provident Fund (CPF). Employees can leave you whenever they want and because of it, you will have to spend more resources to hire and train again. To avoid this, layout a 1-month waiver for employees that want to resign.

3. FAMOUS BRANDS ARE THE SAFEST

A household name such as 7-Eleven is your safest bet if you are franchising for the first time. First, the landlord will be more lenient to you as they know the “required look” of the establishment. Second, consumers tend to buy brands that they are most familiar with. In Singapore, the famous F&B franchises are Subway and Ya Kun Kaya Toast.

4. FOLLOW YOUR PASSION

Follow your passion so you do not feel the stress of costs too much especially during the first few months. If you are motivated by your happiness then, you are more likely to succeed in what you do. Furthermore, you may consider franchising a unique business with a popular brand to avoid the competition.

5. BUILD GOOD BUSINESS RELATIONSHIPS

It pays to have a good business relationship that is open and honest with the suppliers and the landlord so that if disagreement and troubles arise, you can settle it out in a friendly manner.

Image Credits: 드림포유
via Flickr

Sources: Business Insider Singapore

Sberbank Offers A Free Cat For Every Mortgage

How do you increase the likelihood of repeating a behavior? Well, Psychology and Operant Conditioning suggests that you must reward them. Something as simple as fun is the easiest way to change one’s behavior. Luckily, one Russian bank got the memo.

To make their clients feel interested and entertained, one of the largest Russian Bank called Sberbank offers a free cat with every client mortgage loan. It is also believed to boost the mortgage sales.

The bank’s special website will welcome you with a cat selector among 10 breeds including Siamese, tabbies, and an exotic hairless cat. A spokeswoman for the bank named Anastasia Vakhlamova told Bloomberg Businessweek that the Sberbank employees who kindly agreed to participate in the special project own some of the cats.

Some of the cats that you may loan are Lolly, Toffee, and Apricot—their names are as adorable as they look. Photos, description of the felines’ personalities and a video that shows how happy the first clients were when they received their cats are available on the web.

Image Credits: naql via Flickr

In fact, the heartwarming video has gotten over a million views. Check it out…

The good news is that the cat will be delivered to you in time for your housewarming party. Clients can take photos photos and play with the cat and generally have fun cat-related times. But, do not be too attached with it.

The only downside is that you cannot keep the feline for life. The terms that are laid out in an eight-page disclaimer on the bank’s microsite offer about two hours of interaction.

Although, the given time is enough as the cat is culturally believed to transmit good luck especially to the couples who are moving in to a new house. As the campaign promotion goes, “Order a cat for your housewarming, and bring happiness and luck to your home”.

Rude Service Make You Spend More on Luxury Goods

When it comes to designer and high-end goods, we want to have what we cannot afford. And, a sales person with a snobby attitude only adds the extra kick of exclusiveness.

A recent study by the University of British Columbia’s Sauder School of Business showed that customers who are treated with poor service are more likely to buy something as long as the brand is adequately renowned and luxurious.

The study entitled “Should the Devil Sell Prada?” had its participants to imagine that they are interacting with different kinds of sales associates. Then, they rated their feelings (i.e., desiring to buy or not to buy) toward the associated designer brands. Interestingly, participants reported increased feelings of want after being treated badly.

The eagerness to buy the item increases as the desire to be exclusive and to be judge positively sets in. This goes to show that people want to prove that they are capable of buying the luxury item and that they are worth more than the salesperson might think.

Darren Dahl, the co-author of the prior study, said that the outcomes were based on a combination of factors.

1. RIGHT KIND OF STORE

Image Credits: angelo via Flickr

In order for the “snob effect” to work, a sales person must accurately represent an upscale brand. For instance, being arrogant in a Gucci store works more than being arrogant in a 7-11 store.

2. RIGHT KIND OF LOOK

Another factor in whether or not a customer is swayed by a poor customer service is the sales associate’s appearance. The sales associate must play the part of a high-end brand ambassador decked out with their own brand’s product/s.

Image Credits: Steve wilson via Flickr

As the song by Jimmy James called “Fashionista” goes: “you have to show a look, have a look, or give a look.” Faces should be pleasing or attractive.

Hence before buying a designer item, rethink whether you can really afford it, whether you really want it, and whether you are trapped in the service’s “rude spell”.

Source: AOL

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