Bubbles just borrowed Cinnamoroll’s floppy ears, and Cinnamoroll is dressed like a Powerpuff Girl. The Hello Kitty and Friends × The Powerpuff Girls crossover has two new SimplyGo EZ-Link charms, available at selected POPULAR stores in Singapore for S$14.90 each, excluding ITE outlets.
Two characters, one adorable outfit swap
Bubbles keeps her big blue eyes and blonde fringe, peeking out from a white Cinnamoroll hood with ears stretching out on both sides. Cinnamoroll gets the superhero makeover, trading his usual look for a blue-and-black outfit inspired by Bubbles. Both come with white loops, so you can hang your favourite from a bag and keep it handy for the fare gate.
Where to buy and how to use them
Look for the Bubbles and Cinnamoroll charms at selected POPULAR stores. It’s worth checking with your preferred outlet before heading down. POPULAR store locator
Each charm starts with zero stored value. Add value at a ticketing service kiosk before your first ride, then tap the charm at MRT fare gates or on bus readers. You can also link it to the SimplyGo app to check your balance and top up on the go. SimplyGo cards and charms guide
Your daily commute just got a little cuter! The Pokémon Blooming EZ-Link card brings Pikachu, Snorlax and their Pokémon pals along for the ride—and it’s available for $10 each, including $5 in top-up value.
With its cheerful colours and flower-filled design, this is a little everyday accessory Pokémon fans will want to take a closer look at.
A Pokémon Picnic in Your Pocket
The card features a colourful outdoor scene with Pikachu snoozing on Snorlax’s belly, surrounded by familiar faces including Eevee, Rowlet and Sprigatito. Blue skies, greenery and scattered flowers complete the playful picnic setting.
Whether you have a soft spot for sleepy Snorlax or love spotting your favourite Pokémon in the crowd, there’s plenty to enjoy in this pocket-sized design.
$10 Each, With $5 Top-Up Value Included
Each Pokémon Blooming EZ-Link card costs $10, with $5 in top-up value included.
It’s a practical addition to your Pokémon collection, bringing a splash of colour to those everyday journeys to work, school or your next weekend outing.
Where to Get Yours
via John Goh, Facebook
You can purchase the card from the SimplyGo vending machines at Changi Airport MRT Station, at the Terminal 2 and Terminal 3 exits.
Heading to the airport for a holiday, picking someone up or visiting Jewel? Add a stop at the station’s vending machines to look out for this cheerful Pokémon travel companion.
Price: $10 each, including $5 top-up value Location: SimplyGo vending machines at Changi Airport MRT Station, Terminal 2 and Terminal 3 exits
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Sanrio fans can now carry a little Singapore pride wherever they go with the new Sanrio Characters Hello Singapore EZ-Link cards!
Priced at $10 each, the Singapore-exclusive collection features five adorable designs starring Hello Kitty, Cinnamoroll, Kuromi and My Melody against familiar local sights. There is also a special design featuring the characters gathered around an old-school ice cream cart.
Each card comes with no top-up value, so remember to add funds before using it for public transport or retail payments.
The five designs are available exclusively at the Sanrio Chinatown Store, making this a collection worth adding to your next Chinatown shopping trip. Pick your favourite character or complete the entire set for $50!
Sanrio Chinatown Store
25 Smith Street
Singapore 058939
Each EZ-Link card is priced at $10 with no top-up value. Terms and conditions apply.
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Winnie the Pooh fans, here is a charming new way to tap and travel!
SimplyGo EZ-Link has launched a Winnie the Pooh Plush SimplyGo EZ-Link Charm, featuring the beloved bear’s smiling face in a soft and cuddly design. Complete with a metal ring, it can be easily attached to your bag, keys or lanyard for convenient everyday use.
More than just an adorable collectible, the plush charm functions as a SimplyGo EZ-Link payment device—making every tap on public transport a little more cheerful.
Priced at $29.90 with no stored value, the Winnie the Pooh Plush SimplyGo EZ-Link Charm is available exclusively on Lazada from 8 September.
Pooh collectibles have a habit of disappearing quickly, so fans should secure theirs before it sells out!
Sanrio fever is running strong, and FairPrice Xtra has several adorable collections currently available in stores.
Taking centre stage is the Hello Singapore! Sanrio Characters Collection, created in collaboration with The Singapore Mint. Priced at $88 per set, each officially licensed collectible comes with a 24K gold-plated medallion and matching SimplyGo EZ-Link card.
Every set is also individually serial numbered, adding an extra collectible touch for Sanrio fans. There are six designs available, presented here in three character pairings.
Hello Kitty & My Melody
The Hello Kitty design pairs her gold-plated medallion with a colourful SimplyGo EZ-Link card featuring Sanrio characters exploring familiar Singapore landmarks.
My Melody’s set takes on a sweet pastel look, with My Melody featured on the medallion and joined by the wider Sanrio gang on the accompanying card.
Kuromi & Cinnamoroll
Kuromi fans can look out for a striking night-themed SimplyGo EZ-Link card featuring the Sanrio characters against Singapore’s illuminated skyline, accompanied by a matching Kuromi medallion.
Cinnamoroll’s design brings everyone together around a table of local food, making it an especially fitting keepsake for collectors who love Singapore-inspired designs.
Pompompurin & Hangyodon
Pompompurin’s set delivers plenty of local character with a SimplyGo EZ-Link card featuring familiar Singlish expressions such as “Can lah!” and “Can meh?”, paired with a gold-plated Pompompurin medallion.
Hangyodon completes the line-up with a bold “SHIOK!” card design featuring the Sanrio gang, together with his matching medallion.
The Sanrio hunt continues with the Hello Kitty Go to the Beach Series, a sun-soaked collection filled with tropical colours, tanned Hello Kitty designs and plenty of blind-box surprises.
Here are the collectibles to look out for at FairPrice Xtra:
Watch Blind Box — RSP $17.90
Each mystery box contains a functional quartz analogue watch featuring beach waves, tropical flowers and an iridescent seashell-shaped case.
Its convertible design allows the watch to be worn on the wrist or transformed into a bag charm using the included ribbon and gold-toned chain. Multiple colourways are available, along with rare secret designs for lucky collectors to uncover.
Plush Relaxing Toy Mini — RSP $11.90
These popular mini squishies combine a soft plush exterior with a squeezable core, delivering a satisfying little dose of stress relief.
Hello Kitty appears in tropical summer outfits, including sought-after sun-tanned variants decorated with flowers and beach motifs. Each one comes in a blind bag and can be attached to a keychain or bag.
Light-Up Movable Toy — RSP $12.90
Hello Kitty lounges inside a colourful coconut drink, complete with a cocktail umbrella and hibiscus flower.
Powered by an internal solar cell, the toy sways and bobs when exposed to ambient light or sunlight—without requiring batteries. There are six vibrant coconut colours to collect, including magenta, blue, green, purple, yellow and orange.
Phone Chain Mini — RSP $14.90
Give your phone a tropical makeover with braided floral ribbons, faux pearls, gold-toned hardware and retro “Tanned Kitty” enamel charms.
The designs feature Hello Kitty with hibiscus bows, bikinis, surfboards and Tiny Chum. Each chain connects to compatible phone cases through a tether tab or lanyard anchor pad.
Mini Figurines — RSP $9.90 Each
The beach-themed collection also includes two styles of mini figurines:
Phone Hippers, designed to perch along the edge of a phone
Windmill figurines, featuring Hello Kitty and friends enjoying a colourful beach day
With prices starting from $9.90, these smaller pieces make an easy addition to any desk, shelf or Sanrio display.
Both the Hello Singapore! 24K Gold-Plated Medallion & SimplyGo EZ-Link Card sets and the Hello Kitty Go to the Beach Series are available now at FairPrice Xtra stores. Availability may differ between locations, so head down early for the best chance of finding your favourite designs. All items are available while stocks last.
