Surefire Ways To Sell Your Items On Instagram

by  in Career and Enterprising
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Whether Snapchat agrees or not, Instagram reigns supreme when it comes to engaging its audience. These days, many Singaporeans refer to Instagram as their catalogue of all things travel or lifestyle-related.

Consider the following tips to help you figure out how to sell your items on Instagram with or without its pesky algorithm.

POST THE BEHIND-THE-SCENES CONTENT WITH STORIES

Over 200 million people use Instagram stories on a daily basis. More than one-third of this number view stories for business purposes. Instagram stories last for 24 hours, and they do not show the comments or likes publicly. This means that you can post as many stories as you want to feature a spotlight product or a flash sale.

Image Credits: pixabay.com

Use text, drawing tools, stickers, and GIFs to bring your brand’s creativity to life.

SELL YOUR ITEMS THRU HASHTAGS

As an Instagram user, you are probably aware of the importance of hashtags. Hashtags are important to brands as these tags direct the specific consumers. Branded hashtags represent the majority of big brands such as #BMW or #Prada.

The most used hashtags come from these well-known brands. You may either use their power to your advantage by using related hashtags or use hashtags exclusive to your brand.

USE INSTAGRAM ADS TO REACH YOUR TARGET AUDIENCE

Instagram provides a variety of targeting options through its Instagram Ads feature. You can choose specific targets that will suit your business’ needs. With promotion, you can choose how much you will spend, where your ads will be seen, and how long you want to run them.

Simply set up your business profile account and click the “promote” button. Instagram ads are critical to the marketing strategies of any business.

HOST INSTAGRAM-ONLY PROMOTIONS

With Instagram, you may host an Instagram-only promotion for your followers. They can click the link in your bio to join. To amp up your promotion, you may consider establishing partnerships with Instagram Influencers within the area such as Melissa Koh.

Image Credits: pixabay.com

Instagram influencers continue to be popular given that sponsorships have nearly replaced digital ads these days. The personal recommendations that they add boost the brand’s image. The personal touch makes it easier for consumers to imagine themselves while using your products.

Sources: 1 & 2

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Say goodbye to plastic cups. KFC S’pore to serve all drinks in paper cups from 1 Nov 2019

by  in Lifestyle
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Eradicating plastic cups and reducing paper packaging waste with reusable trays

KFC Singapore has announced in a press release that they will be replacing all plastic cups and all drinks will be served in paper cups starting from 1 November 2019.

This is part of their effort in environmental sustainability.

As a brand that cares, KFC Singapore is dedicated to packaging innovation as part of our ongoing initiative to reduce single-use plastics and most importantly, waste. We are proud to have kick-started a nation-wide movement against single-use plastic straws in 2018. Next, on our continuous drive towards environmental sustainability, KFC Singapore is replacing plastic cups with paper cups in 2019,” said Lynette Lee, General Manager, Kentucky Fried Chicken Management Pte Ltd.

Since 2016, KFC has taken other notably approaches to sustainable practices including reduction of paper packaging waste by KFC’s chicken-on-bone meals on reusable trays. In 2017, they have stopped using all non-recyclable foam packaging and in the following year they decided to removed single-use plastic straws and lids for dine-in service.

Image from KFC Singapore

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‘eBikes’ Google search spikes as food delivery riders search for alternatives

by  in Transport & Motoring
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LTA has announced that from Nov 5, 2019, e-scooters have been banned from footpaths. You can only use them on park connectors and bicycle lanes.

The ban has hit food delivery riders hard especially when they use PMD to earn a living. Under the new rule, e-scooters are not allowed on footpaths. The ban will be progressively extended to other motorised PMDs by the first quarter of 2020. Bicycles, PMAs and non-motorised PMDs, such as manual kick-scooters, can be used on footpaths. From Jan 1, 2020, those caught riding an e-scooter on footpaths will be liable for a fine up to S$2,000 and/or jail up to three months.

This has affected over 7,000 PMD riders who use e-scooters to do food deliveries.

Search for alternatives

According to Google Trend, search queries for ‘eBikes‘, ‘Power-Assisted Bicycle‘ and ‘PAB’ have surged over the past few days from Nov 4, the same day after LTA announced the ban.

Power-Assisted Bicycle (PAB) are not allowed on footpaths but can be used on public roads. This has resulted in many trying to search for an alternative to PMD to carry on their job to earn a living.

Technical Requirements for PAB

According to LTA, you must be at least 16 years old to use a PAB.

For your safety and the safety of other road users, your PAB must meet the following technical requirements:

  • The construction of a PAB must be similar to that of a conventional bicycle
  • The PAB can only be powered by an electric source
  • The PAB must comply with European Standard, EN15194, for electric power-assisted cycles
  • The maximum continuous power output of the PAB must not exceed 250 watts
  • The motor power of the PAB can only cut in when the rider starts to pedal
  • The motor power of the PAB must be progressively reduced and finally cut off as the bicycle reaches 25km/h, or sooner, if the cyclist stops pedalling
  • The maximum weight of the PAB must not exceed 20kg

LTA-approved eBikes

There is no list of approved eBikes on LTA website but here are a few that were tested and approved:

Minimotors Venom 2/2+

$799 on Qoo10

Tsinova Smart eBike

$1,688 on Qoo10

Register your eBike with LTA (from onemotering.com.sg)

You can buy an unregistered PAB and bring it for type-approval, sealing and registration yourself. If the unregistered PAB already has an LTA orange seal, you will only need to register it. Alternatively, you can buy a registered PAB from a retailer, who will simply transfer the registration to your name.

To register or ride a PAB, you must be at least 16 years old. You must also wear protective gear when riding a PAB. If you fail to follow the guidelines when using your PAB, you may face penalties.

If you have purchased an unregistered PAB, you must get it type-approved and sealed and registered at an LTA-Authorised Inspection Centre before you can use it.

If you have purchased an unregistered PAB which already has an LTA orange seal, register your PAB online.

Once registered, affix a registration number plate on your PAB.

You may also transfer your PAB to another rider who meets the requirements.

If you are no longer using your PAB, you can also deregister it.

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How To Save Money On Last-Minute Travels

by  in Travel & Entertainment
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It has been a while since my significant other and I traveled together. For the first time in a long time, we shall be booking an overseas trip at the last-minute. With two weeks to spare, we need to find ways to stretch our dollar.

Conventional wisdom states that you must book months in advance to save money. Last minute purchases usually lead to expensive airline tickets and lodging arrangements. However, this is not always the case.

#1: BE FLEXIBLE WITH YOUR DESTINATION

Since you are being spontaneous, consider letting the deals decide your destination. Let the fate guide you! Who knows? You may be in Haiti for less S$200.

If you do not have your heart set on a specific place, you may go to websites that enable you to check the best travel deals. For instance, Kayak Explore is a great tool to see which countries offer the best deals at a variety of travel dates.

#2: BOOK A LATE TIME-SLOT

Use the scarcity of time to your favor by booking really late. Interestingly, you may score the cheapest flights by pushing your booking way back. The closer the date, the more desperate airlines are in trying to fill the plane’s capacity. Go big or go home, right?

#3: SEARCH FOR FAVORABLE EXCHANGE RATES

One way to maximize your dollar is to compare the Singapore dollar to the rest of the world. If you are eyeing a trip abroad, you may look for a destination with favorable exchange rates. Which local currencies are weaker compared to the Singapore dollar? Perhaps, there are countries experiencing momentary economic instability or other conditions that decline their currency values. Consider traveling to these countries.

#4: OPEN THE INCOGNITO MODE

Keep your searches in private. When you surf the Net in Incognito Mode, your browser does not collect cookies. This means that third parties cannot identify the website you have visited before. Without the ability to track your movements, travel websites will have a harder time guessing your intentions. You see, these websites tend to raise prices to people who are not on “private” mode.

Another option is for you to use a VPN or a Virtual Private Network, which will conceal your geographical location and encrypt the data you send.

#5: PACK THE LIGHT ESSENTIALS

Make minimalist packing your lifestyle by traveling light. No matter how long you plan to be away from the country, it is best to pack no more than a week’s supply of fresh clothes. Packing light basics and weather-appropriate gear ensures that you save money and space.

Do not forget other essential accessories such as travel-sized hygiene items, chargers and USBs, power adapters, and padlocks.

#6: BE FLEXIBLE WITH THE TRAVEL DATES

Aside from the destinations, you can save more money by being flexible with the travel dates. People travel less in these unconventional days. Traveling in the middle of the week is cheaper than traveling towards the end of the week. You will get the best deal by flying on a Tuesday and leaving the following Wednesday as compared to flying on a Friday and leaving next Sunday.

Image Credits: pixabay.com

Keep these tips in mind the next time you book a last-minute flight! ?

Sources:1 & 2

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How To Sell Your Items Beyond Facebook

by  in Lifestyle & Hobbies
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Put your entrepreneur shades on and climb into a new terrain – the online business. It can be difficult to navigate, but every new venture presents its own challenges and opportunities.

#1: IDENTIFYING YOUR TARGET MARKET

When your product or service is solidified, research on the target market you aspire to tap. Identifying your target market and competition can help you decide the branding, pricing, and marketing strategies. Your website’s design must be attractive to your potential clients.

For instance, you are planning to sell sportswear. You may focus on several sports groups or teams in Singapore by joining running events or swimming meets.

#2: PICKING AN E-COMMERCE PLATFORM

Choosing the right platform is just as important as the product or service you sell. Ensure that you sign up for an all-in-one solution that allows you to showcase your items and to sell it thru a shopping cart software. This way, you would not need to hire someone to code your transactions. Consider these platforms:

A. Instagram

If you are looking at the contemporary scene whereby Millennials and Centennials frequent, consider opening a shop in Instagram. It is the perfect platform to sell clothes. Furthermore, there are no fees to list your images and there are no companies that will take over your prices. You are the boss!

Create a separate Instagram account with flat lay pictures to showcase your items. Then, put hashtags like #clothessingapore, #sgblogshop, #shopmycloset, #instacloset, #instasale, and #clothesforsale. These tags will help potential clients find your profile.

B. Craigslist

For local selling that goes straight to the point, try posting in Craigslist. This website may not look as flashy as other marketplaces, but it is reliable. It will connect you to buyers using your own terms. It is free to list and sell. Just meet up with the buyer to complete the transaction.

Simply look for the category that you are eyeing for and list the item you want to sell. People are attracted to Craigslist due to its simplistic nature.

C. Etsy

For people who love to sell artistic homegrown goods, they go to Etsy. It is one of the biggest online platforms across the globe, which houses unique and quirky products.

I often go to Etsy to search for craftsy items that my friends will be delighted to receive as gifts.

#3: CREATING YOUR ONLINE STORE

The final step is to build your online store. Customize a theme that will attract your clients. Follow your branding. You may also set up folders or categories for each item you upload. Put as much information as you can.

Image Credits: pixabay.com

Lastly, you may assign shipping and payment methods to ease the process. Consider websites that allow you to build a page for free such as wix.com.

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