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7 Marketing Strategies that Skyrocketed Barbie Movie to Success

Hollywood sure knows a thing or two about effective marketing, and as entrepreneurs, there’s much we can learn from their playbook. The Barbie movie stands out as a prime example of strategic marketing that played a vital role in its triumph. Everywhere I look, Barbie is there!

So, let’s dive right into the marketing strategies that made the Barbie movie shine.

TAPPING INTO TARGETED ONLINE FORUMS
One of the most impactful strategies used was identifying websites, group chats, and marketplaces specifically tailored to the movie’s target audience. This smart approach allowed the marketing team to connect with people who were actively seeking the services and experiences offered by the film. By harnessing the power of niche-specific forums and marketplaces, they greatly increased their chances of conversions, far surpassing the reach of broader platforms.

NETWORKING & OUTREACH
Building a robust resource base was a key aspect of the Barbie movie’s marketing success. The marketing team went above and beyond to connect with industry figures through various channels like LinkedIn, Twitter, Instagram, TikTok, email, and even support phone numbers. They crafted personalized letters, showcasing their services and attaching portfolios, which they sent out to hundreds of companies.

EMBRACING UNIQUENESS
Recognizing that Barbie is a flagship brand and a major revenue driver for Mattel, the movie’s marketing team understood the importance of creating a film that truly resonated with the audience. After all, a movie that failed to captivate viewers could have negatively impacted Barbie’s popularity and sales. Their aim was to revitalize and redefine the Barbie brand by reflecting its evolution with the times and embracing a progressive future.

EXTENDING BARBIE’S INFLUENCE
Barbie’s impact goes beyond the movie itself. The brand has been at the forefront of the Barbiecore clothing trend and has successfully collaborated with numerous renowned brands. With an impressive 23 collaborations to date, including partnerships with Cotton On, Krispy Kreme, GAP, Impala roller blades, and even Airbnb, Barbie has firmly established its presence in various industries. The relisting of Barbie Dreamhouse on Airbnb to coincide with the movie launch added another dimension to the brand’s multifaceted marketing strategy.

CREATING IMMERSIVE EXPERIENCES
The Barbie movie’s marketing campaign didn’t stop at traditional approaches. They took things a step further by organizing an activation at Bondi Beach, where the iconic Icebergs pool underwent a Barbie-themed transformation. This visually captivating backdrop set the stage for a press conference attended by director Greta Gerwig and cast members Margot Robbie, Issa Rae, and America Ferrera. The Bondi-meets-Barbie Land created an unforgettable experience, underscoring the team’s dedication and commitment to the movie’s success.

Image Credits: unsplash.com

INNOVATION IN BRANDING
Innovation can be a game-changer when it comes to establishing a brand identity. The Barbie marketing team fully grasped this concept and executed it masterfully. One of their most innovative moves was the creation of an AI-powered Barbie Selfie Generator. This ingenious tool takes a person’s facial features and transforms them into a Barbie-like image, resulting in fun photos that people can’t wait to share on social media. This marketing tactic quickly went viral, capturing the attention of the meme world and generating widespread buzz.

COLLABORATING WITH MARKETING LEADERS
Barbie went above and beyond in forging an impressive array of brand partnerships and cross-marketing projects. This demonstrated the immense value of collaboration for expanding one’s footprint in a cost-effective manner. These collaborations took various forms, such as strategic alliances, joint ventures, and co-marketing opportunities.

By examining the marketing strategies employed by the Barbie movie, entrepreneurs can glean valuable insights into effective marketing techniques.

Sources: 1,2, & 3

6 hot pink bags under $100 to channel your inner Barbie after watching Barbie

Step into a whole new level of stunning style with these hot pink bags specially chosen to unlock your inner Barbie after catching the iconic Barbie movie set to release this week.

These bags, inspired by the doll’s color palette, will teleport you into a dreamy world where girly vibes win.

Whether you’re heading for a glam night out or need a bag that turns heads, these pink beauties will zhng up your outfit and let you tap into your inner Barbie, all while showing off the power of pink.

Neon Pink Clear Mini Backpack

Price: $37 (was $41)

This neon pink backpack is transparent, so it’s not for folks who value privacy. But if you love the pink shade too much to give it up, you can work around the style by purchasing a simple drawstring pouch to “conceal” your belongings. It comes with thick back straps with detachable clasps so you can decide how you want to wear it. There’s also a small zipped pouch at the front, for that extra bit of storage.

Full Grain Wax Leather Multi-Purpose Clasp Bag

Price: $46 (was $56)

Check out this clasp bag made using lasting full-grain leather. There’s a zipper main compartment and a detachable key chain, so you will never ever lose your keys again. Have a dinner event coming up or a date night out with your latest love interest? This elegant piece will complete your outfit.

Fashion Pillow Mini Barbie Bag

Price: $56

This pillow-shaped bag screams Barbie! I mean, with the signature Barbie typography right at the front of the bag, it takes courage to wear this out as an adult. And if you do, you can wear this pretty hot pink bag in two ways–by the handle or strap in shoulder/crossbody style. It measures 18 cm long, so it’s big enough to hold your phone, purse, and small makeup products.

Calliope Double Pocket Crossbody Bag – Fuchsia

Price: $75.90

This Calliope crossbody bag is really one of a kind, definitely not like the usual bags you see every day. It has lips and legs embellishments that catch the eye, alongside the fuchsia color finish that makes it extra striking. Embrace your bold and quirky vibes with this piece. You can carry it via the top handle, or attach the adjustable strap to make it a crossbody bag.

Alcott Scarf Bucket Bag – Fuchsia

Price: $85.90

If you want to stand out from the rest, this bright fuchsia Alcott bucket bag is the way to go. What’s more, you get confirm-plus-chop bonus points for the printed scarf that comes together with it. And the best part is, this bag has two detachable straps, so you can style this statement piece however you want.

Camelia Circle Handle Geometric Bag – Fuchsia

Price: $99.90

Right in the center of the Barbiecore trend is this Camelia bag in bright fuchsia. The geometric bag features a trapeze bottom and circle top handle, a very unique design to add to your collection of bags. You can strut down the streets like a girl boss with the handle, or use the chain strap to carry it hands-free.

These 6 hot pink bags are must-haves if you want to unleash your inner Barbie after watching the upcoming Barbie movie. From mini bags to backpacks and chic crossbody bags, you can play mix and match with your fashion numbers to complete your look. So release your inner Barbie, turn heads, make a statement, and conquer the world with some Barbie-inspired swag. You’ve got this!

Rising Career Opportunities in Singapore: In-Demand Industries for 2023

According to LinkedIn, Singapore is experiencing a growing demand for jobs that assist companies in digitizing and expanding during economic volatility. The latest data from LinkedIn’s Jobs on the Rise highlights a significant increase in hiring for growth specialists, technical positions, and healthcare professionals in Asia, indicating that these jobs are expected to continue growing throughout 2023.

It’s important to note that employers and clients have diverse needs, which can influence the demand for different types of jobs. Occupations in high demand offer excellent potential for career growth, better income, and job security compared to less popular jobs. Therefore, staying informed about these in-demand jobs can help you effectively plan your career and develop the necessary skill set to succeed in your desired field.

1. USER EXPERIENCE DESIGNER

Despite the challenging macroeconomic conditions that led to waves of tech layoffs in Southeast Asia last year, such as those experienced by GoTo Group in Indonesia, Sea Group and Carousell in Singapore, the demand for tech workers remains strong. Experts predict that this year will serve as a transitional period for the tech industry, with a potential return to more normal hiring levels. Anchal Chhabria, a representative from LinkedIn, remains optimistic and states that the overall demand for tech workers remains robust, with individuals transitioning to new positions both within and across the industry.

User Experience (UX) Designer

National average salary: $5,194 per month

Primary duties: UX designers focus on improving the usability of systems, which may involve enhancing aesthetics and website navigation. They work in collaboration with UI designers to develop digital products that fulfill user needs while providing a pleasant and engaging experience.

2. CUSTOMER SERVICE REPRESENTATIVE

National average salary: $2,569 per month

Primary duties: Customer service representatives play a crucial role in building and maintaining positive customer relationships. They achieve this by answering inquiries and providing guidance on various aspects of a company’s products or services. Many organizations prioritize hiring customer service representatives as they typically serve as the initial point of contact between the business and the customer. Responsibilities may include generating sales leads, answering phone calls, maintaining records of customer interactions, and adhering to communication guidelines and policies.

3. HUMAN RESOURCES SPECIALIST

National average salary: $3,083 per month

Primary duties: Human resources specialists are experts in managing the human resources functions of a company. They may be responsible for maintaining employee records for performance reviews and can recruit, train, and provide support to employees.

Image Credits: unsplash.com

4. COPYWRITER

National average salary: $3,720 per month

Primary duties: Copywriters are skilled writing professionals who create content for various purposes, such as marketing or educational materials. They collaborate with marketing and public relations departments to develop effective marketing materials, and they meet with clients to understand and convey their brand voice and message to the target audience.

5. DATA SCIENTIST

National average salary: $7,406 per month

Primary duties: Data scientists possess expertise in statistical programming and analytical skills to collect, analyze, and interpret large datasets. They utilize various data visualization techniques to present information and offer suggestions or develop solutions based on data analysis.

By keeping yourself informed about these in-demand industries and their associated jobs, you can strategically plan your career path and cultivate the necessary skills to excel in your chosen field.

Sources: 1 & 2

Latest WFH internships posted from 10 to 12 July 2023

Welcome to another episode of WFH internships.

Whether you’re looking for a remote position or on the lookout for a friend, we’ve got the latest opportunities in this post.

So sit back and scroll on, and share or apply to the ones that make the most sense.

#1: Craft Communications – Public Relations & Social Media Assistant

Website: craftc.com

Allowance / Remuneration: $800 monthly

Job Qualifications

Marketing, Business, Communications, Arts & Social Sciences students are preferred, but applicants of other disciplines possessing strong communications skills will also be considered
Good command of English is key to this role
Proficient in Microsoft applications
Good team player with strong coordination and administrative skills.
Good communication and interpersonal skills.
Able to start at the earliest possible.

Key Responsibilities

Assist the team in providing public relations, marketing, and social media support
Understand clients and be involved in helping to create and execute strategies that are designed to achieve client’s objectives
Additional support will also be required in the following areas: managing databases, events, media clippings and reports, media pitching, managing marketing promotions, Powerpoint presentations, prospecting and business development, and more.
Real Work. Interns are exposed to opportunities like the full-time consultants are.