Need a targeted treatment for your skin concerns? These ‘pure actives’ from a French skincare brand can help

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This concept of ‘pure actives’ from a French skincare brand called “Etat Pur” is here to mess up your beauty routine (in a good way).

These potent, targeted treatments are designed to address specific skin concerns with precision, offering a solution whether you’re battling dryness, seeking to soothe sensitivity, or chasing that glow.

Stay on this page to see a full range of their face serums.

Dryness & Urban Stress

Aloe Vera

Aloe vera

Price: $26.90

To Soothe & Moisturize – Women and Men

Thirsty skin?

This aloe vera extract is the drink your complexion craves.

Concentrated 200 times to pack a punch of hydration, it’s the ideal remedy for fragile, dehydrated skin stressed by cold, wind, or heat.

Aloe vera rehydrates and helps maintain optimal moisture levels, offering protection against dryness.

With soothing properties, this molecule comforts and strengthens sensitive skin.

Precisely dosed to maximize efficacy without stripping, this ultra-targeted formula works exactly where your skin needs it most, thanks to the innovative IN-SKIN™ patent.

Hypersensitivity & Redness



Price: $32.90

To Rapidly Soothe – Women and Men

Enoxolone is the skin-soothing superhero your sensitive complexion has been waiting for.

This active ingredient helps reduce redness, irritation, and discomfort for skin that’s easily flushed by heat, sun, stress, and spicy foods.

Formulated at the right concentration, Enoxolone rapidly soothes and calms reactive skin, improving its tolerance threshold so you can say goodbye to that tight, tingling feeling.

Use this one-week treatment as needed to restore your skin’s natural balance, letting you face the world without that embarrassing flush.

Pimples & blemishes

Salicylic Acid 2%


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Price: $26.90

Targets: Pimples & Blackheads – Women and Men

Banish blemishes and blackheads for good with this potent 2% salicylic acid treatment.

Thanks to its high concentration and keratolytic action, it unclogs and tightens pores to visibly reduce imperfections while refining skin texture.

The patented IN-SKIN™ technology delivers the active ingredient deep into the skin for maximum efficacy, normalizing pH and eliminating acne-causing bacteria.

Use this targeted SOS remedy daily until your complexion is cleansed and hydrated—no more hiding behind heavy, suffocating makeup.

Zinc Gluconate 3%

Zinc gluconate

Price: $26.90

Targets: Oily Skin, Excess of Sebum – Women and Men

Flattering shine-free skin is just a few drops away with the Zinc Gluconate 3% serum.

This powerful sebum-regulating agent visibly rebalances and mattifies combination to oily complexions, thanks to its antibacterial and astringent properties.

Zinc gluconate helps control excess sebum to reduce shiny areas and clear impurities, while also tightening pores for a smoother, more refined look.

Use it as a 4-week cure for oily skin, applying 2-3 drops to the T-zone or 4 drops all over the face before moisturizing.

Loss of Radiance & Hyperpigmentation

Glycolic Acid 10%

Glycolic acid

Price: $32.90

Targets: Uneven Skin Texture – Women and Men

Unlock your skin’s youthful glow with the 10% Glycolic Acid serum.

This highly concentrated formula features the smallest AHA molecules to gently “peel” away dull, dead surface cells, revealing the smooth, luminous skin beneath.

Glycolic acid boosts cell turnover and collagen production, visibly smoothing fine lines and wrinkles for a more youthful texture.

No more uneven tone and texture—this keratolytic superstar will have your skin looking and feeling its absolute best.

Niacinamide 5%


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Price: $32.90

Targets: Uneven Skin Tone – Women and Men

Banish uneven skin tones, sallowness, and redness with this powerful 5% Niacinamide serum. 

Also known as Vitamin B3, this biological skin perfector targets complexion concerns at the root, delivering a flawless look.

The rightly-dosed formula works on melanin transfer to reduce discoloration, prevents protein glycation to diminish yellowing, and regulates inflammatory cytokines to calm redness.

Suitable for all skin types, this 8-week treatment is your ticket to a more even, luminous complexion.

Just apply it to the entire face and let this universal molecule work its magic.

Signs of aging

Hyaluronic Acid 1.5%


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Price: $40.90

Targets: Wrinkles & Hydration

Smooth away wrinkles and fine lines with this powerful Hyaluronic Acid 1.5% serum.

Formulated with a blend of low and high molecular weights, it works on multiple levels to hydrate, plump, and protect your skin.

The hyaluronic acid acts like a sponge, locking in moisture and reducing the appearance of crow’s feet, forehead wrinkles, and dehydration-induced fine lines.

Fragrance-free and gentle, this pure active ingredient stimulates your skin’s natural collagen and hyaluronic acid production for a smoother, more youthful-looking complexion.

Let your skin drink up the benefits of this hydrating, wrinkle-fighting powerhouse.

Vitamin C 10%

Vitamin C

Price: $40.90

Targets: Age Spots – Women and Men

Banish age spots and even out your complexion with this powerful Vitamin C 10% serum.

Formulated without water or preservatives, this glycol-based treatment targets melanin production to visibly reduce pigmentation marks.

Due to its antioxidant properties, this serum protects the skin from free radicals that dull the complexion.

Just apply a drop to affected areas and massage until fully absorbed.

(Caution: you may feel a slight warming sensation as the ascorbic acid penetrates for maximum effectiveness.)

Use for 8 weeks as a targeted treatment to reveal a brighter, more even-toned complexion.

This water-free, preservative-free formula ensures that Vitamin C 10% stays stable over time for long-lasting results.

Retinol 0.3%


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Price: $52.90

Targets: Deep Wrinkles – Women and Men

Retinol 0.3% is the secret to visibly younger skin.

This dry-oil texture ensures the retinol’s integrity and enhances its stability, helping your skin absorb it more effectively.

As a youth molecule, it stimulates collagen and elastin production to firm and enhance skin’s elasticity.

While it may cause some initial redness or dryness, your skin will adjust with consistent use.

Just be sure to avoid sun exposure and use a minimum SPF 30 sunscreen during your retinol treatment for the best results.

As we’ve explored, these ‘pure actives’ precision in targeting specific skin issues is unmatched. So, if you want a tailored skincare regimen, these potent elixirs might just be what you need for a flawless complexion. With science and nature in harmony, these French skincare marvels stand ready to transform your skincare journey into a story of triumph. Try it!

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