Forget your usual grocery run — something much bigger is happening at FairPrice Xtra Jurong Point this weekend. For three days only, from 24 – 26 April, the space transforms into an immersive “China Fair” experience, bringing together viral food trends, live cooking, and interactive stations you’d usually only see on Douyin — all under one roof.
Watch World-Class Chefs Bring China’s Flavours to Life (Live at Jurong Point & JEM)
One of the biggest highlights of the fair is the live cooking experience led by renowned Master Chefs — something you rarely see in a supermarket setting.
At FairPrice Xtra Jurong Point, Master Chef Alam Chen — a senior master of Chinese cuisine who once helmed the BRICS Summit Gala Dinner — joins forces with Master Chef Lin Sheng, a two-Michelin-starred chef with over 25 years of experience. Together, they’ll be cooking live using a lineup of premium, authentic ingredients and trending China products — the same ones featured across the fair — and transforming them into full dishes right before your eyes.
Live Cooking Demo Timings:
- FairPrice Xtra Jurong Point: 24 Apr, 10am – 12pm, 2pm – 4pm and 5pm – 7pm
- FairPrice Xtra JEM: 25 Apr, 10am – 12pm, 2pm – 4pm and 5pm – 7pm
It’s a chance to see how these ingredients come together in real dishes — from well-loved classics to newer flavours gaining attention across Asia.
12 Sampling Booths, From Peking Duck to Viral Snacks
Image is just for illustration purposes only.
This is where the fair really comes alive.
Shoppers can go booth-hopping across a curated lineup of China brands, with 12 sampling booths offering everything from mala grilled fish and braised duck to trending snacks, instant noodles, and drinks that have been making waves online.
It’s less about browsing shelves, more about tasting your way through — discovering what you like before deciding what to bring home.
Sampling Booth Timings:
- FairPrice Xtra Jurong Point: 24 – 26 April, 11am – 7pm
- FairPrice Xtra JEM: 1 – 3 May, 11am – 7pm
Think of it as a mini food tour across China — no passport needed.
Build-Your-Own Noodle Bowl (Yes, From Viral Brands)
One of the most talked-about setups has to be the DIY Noodle Bar.
The DIY Noodle Bar lets you pick straight from a wall of China’s most talked-about instant noodles, from bold spicy beef broths to rich seafood flavours and everything in between.
Instead of being locked into one flavour, you can mix, match, and experiment — choosing exactly what catches your eye, then customising your bowl with toppings before it’s cooked fresh on the spot.
It feels less like instant noodles, more like building your own personalised comfort bowl — especially when you’re trying flavours you’ve only ever seen online.
If you’ve ever been curious about which ones are actually worth the hype, this is probably the easiest (and most satisfying) way to find out.
Pick & Mix Candy Station That Feels Like a Treasure Hunt
Then there’s the Ba Ba Dian Pick & Mix station — and this is where people tend to slow down… and stay longer than expected.
Shelves are lined with colourful candies and premium dried fruits from China, the kind you don’t usually see all in one place. You grab a scoop, start picking what catches your eye, and before you know it, you’re building your own mix — sweet, tangy, chewy, crunchy — exactly how you like it.
There’s no fixed set, no right combination. Just explore, choose, and pay by weight.
It’s simple, but it taps into that “just one more scoop” feeling — the kind that makes it especially fun for families, and surprisingly hard to walk away from.
Cute Cakes, AI Photo Booth & Plenty of “For the Gram” Moments
It’s not just about what you eat — this part of the fair is built to catch your eye (and your camera).
The Yummy Hunter “Cute Cute Cakes” are almost too pretty to touch — detailed, animal-shaped creations that look like they belong in a display window rather than on a plate. Naturally, most people pause here first… photos before first bite.
Then just a few steps away, the AI “Travel to China” photo booth takes things up a notch. The booth drops you straight into a digitally recreated ancient Chinese palace, complete with grand halls, intricate architecture, and cinematic backdrops that feel surprisingly real.
What makes it stand out is how seamless it is. Using AI face-swap and body-mapping technology, you can instantly “wear” traditional kung fu outfits or warrior robes — no costumes, no changing, no waiting. One moment you’re standing there, the next you’re fully dressed in character, placed right into the scene.
The results are generated almost instantly, and they’re polished enough to look like a proper themed photoshoot rather than a quick snap.
Naturally, this is where a lot of people pause — not just for one shot, but a few — before sharing them straight to IG, TikTok, or Xiaohongshu.
It’s quick, immersive, and a fun way to “travel” without leaving the mall — which explains why it’s expected to draw steady crowds throughout the day.
Spend & Redeem Rewards (While Stocks Last)
And if you needed another reason to linger a little longer — there’s something in it for you when you check out.
As you shop your way through the fair, your spend starts unlocking extras along the way. Hit $18 and you’ll pick up a complimentary Dingdong V5 Oolong Tea, go a little further and $28 gets you a limited-edition Dingdong IP hand towel, while $38 nets you a $5 FairPrice voucher.
For those stocking up a bit more, there’s also an exclusive Ba Ba Dian cooler bag waiting when you spend $50 via Alipay+ — practical, limited, and one of those things people tend to grab while it’s still available.
It’s the kind of setup where your basket fills up naturally… and you walk away with a little more than you planned.
Can’t Make It to Jurong Point? Here’s What You Can Still Catch
FairPrice Xtra jem
If you’re heading to the west side, you can also catch part of the experience at FairPrice Xtra JEM.
On 25 April, JEM will be hosting live cooking demos (10am–2pm and 5pm–7pm) — giving you another chance to see the Master Chefs in action and experience how these trending ingredients come together.
The experience continues with the sampling booths returning from 1 to 3 May (11am–7pm), where you can still explore and taste many of the same viral snacks and crowd favourites.
