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FairPrice Xtra Launches GOMO by Singtel In-Stores — Grab Phones, No-Contract Plans & Earn Linkpoints While Grocery Shopping

Picking up a new phone plan might now be as easy as doing your weekly grocery run.

FairPrice Xtra has officially launched its new in-store collaboration with GOMO by Singtel, bringing smartphones, no-contract SIM plans, and exclusive bundles directly into all FairPrice Xtra stores across Singapore.

The concept is simple: shoppers can now browse phones, sign up for mobile plans, earn Linkpoints, and even use CDC vouchers for selected in-store mobile plan purchases — all during a regular supermarket trip.

Phones From S$668 — Including iPhone Air, Samsung, HONOR & OPPO Deals

FairPrice Xtra says it will continue offering a curated range of value-for-money smartphones, including flagship and mid-range models from popular brands.

Some of the offers include:

iPhone Air 256GB — S$1,039 (U.P. S$1,599) till 27 June
Samsung Galaxy S26 Ultra 5G 256GB — S$1,628 (U.P. S$1,828) from 7 May to 7 July
Samsung Galaxy A57 — S$668 (U.P. S$698) till 7 July
HONOR 600 5G 256GB — S$699 (U.P. S$799), comes with complimentary HONOR Watch X5I while stocks last
HONOR 600 Pro 5G 512GB — S$999 (U.P. S$1,099), also bundled with complimentary HONOR Watch X5I while stocks last
Honor 400Pro — S$699 from 1 to 30 June
OPPO Find X9 — S$1,199 (U.P. S$1,299) from 1 to 30 June

The bigger draw, however, may be how the phones are paired with GOMO by Singtel’s exclusive FairPrice SIM plans.

No-Contract Plans Starting From S$16 For 3 Months

Beyond the phone deals, the bigger draw for some shoppers may actually be the FairPrice-exclusive SIM-only bundles launched together with GOMO by Singtel.

The lineup comes in both 30-day and 3-month options, with plans catering to different types of users — from seniors looking for affordable everyday connectivity, to frequent travellers who regularly rely on roaming data across Asia and beyond.

One of the more attention-grabbing entry-level options is the FairPrice SIM for 60+ bundle, priced at S$16 for 3 months (U.P. S$18). While positioned as a seniors’ plan, the amount of bundled data is surprisingly generous for the price point.

The plan includes:

400GB Singapore data
400GB Malaysia roaming
6GB Asia roaming
3GB worldwide roaming
800 mins + SMS

For shoppers who travel more frequently or consume heavier amounts of data, the FairPrice 5G+ SIM steps things up further at S$49 for 3 months (U.P. S$63).

This higher-tier plan comes with:

700GB Singapore data
700GB Malaysia roaming
12GB Asia roaming
12GB worldwide roaming
1,000 mins + SMS

The roaming allocations are particularly notable here, especially for users who travel regularly within the region for work, holidays, or short weekend trips.

At the top end is the FairPrice Unlimited 5G+ (Worldwide) plan, priced at S$99 for 3 months (U.P. S$150). This plan leans more towards heavy travellers and users who prefer not having to constantly monitor roaming usage while overseas.

It includes:

Unlimited worldwide roaming
Unlimited mins + SMS
50 air miles every month

For shoppers who prefer more flexibility, the same plans are also available in 30-day versions starting from S$6/month, allowing users to switch between short-term and longer-term options depending on their needs.

For shoppers who prefer monthly flexibility, 30-day versions of the plans are also available, with prices starting from S$6/month.

Extra Perks For FairPrice Xtra Shoppers

Besides the phone promotions and SIM-only plans, shoppers can also earn and redeem Linkpoints on eligible purchases, while selected in-store mobile plan purchases can even be paid using CDC vouchers.

The process is also fairly straightforward. Shoppers simply choose their preferred phone and plan at the GOMO by Singtel counter, pay together with their groceries at the main cashier, then scan a QR code to activate their eSIM within minutes.

For regular FairPrice Xtra shoppers, it essentially means being able to pick up a new phone, switch plans, or recontract during the same grocery run — without making a separate trip to a telecom store.

FairPrice Xtra Is Making Mother’s Day Xtra Special With $9.90 Care Bears Blooms, Free Gift Wrapping & Goodie Bags Worth Over $50

Mother’s Day gifting does not have to be limited to the usual last-minute bouquet.

This year, FairPrice Xtra is giving families an easy way to brighten Mum’s day this Mother’s Day, with Care Bears Blooms going at just $9.90 each. And for those heading to selected Xtra Play Markets on 9 and 10 May, each Care Bears Bloom purchase comes with complimentary gift wrapping and a Care Bears colouring card — so your gift is ready to be handed to Mum on the spot.

Flowers That Do Not Wither? Meet The Care Bears Blooms Flower Collection

Instead of fresh flowers that only last a few days, shoppers can surprise Mum with something she can keep for much longer.

The Care Bears Blooms Flower Collection features floral-inspired Care Bears plushies that look bright, sweet, and huggable — almost like a bouquet with a playful twist. Each one is priced at a special promotional price of $9.90, down from the usual price of $15.90 per piece.

It is the kind of gift that works especially well for mums who love cute keepsakes, desk decor, or simply something soft and cheerful from the family.

Whether you are picking her favourite colour or building a mini “plushie garden” for her workspace, these Care Bears Blooms make a charming alternative to the standard flower bouquet.

Complimentary Gift Wrapping & Colouring Card At Xtra Play Markets On 9–10 May

Image is for illustration purpose only.

For shoppers heading down on 9 and 10 May, selected Xtra Play Markets across five FairPrice Xtra stores will make the gift feel even more special.

With any purchase of a Care Bears Bloom Flower at the Xtra Play Markets, shoppers can enjoy complimentary gift wrapping and receive a Care Bears colouring card — perfect for kids to personalise with a drawing, message, or little note for Mum.

It is a simple but thoughtful touch: pick out her favourite Care Bears Bloom, have it wrapped on the spot, and bring home a gift that is ready for Mum to unwrap.

Spend $150 At FairPrice Xtra & Stand To Receive A Mother’s Day Goodie Bag Worth Over $50

Image is for illustration purpose only.

The Mother’s Day celebration does not stop at the plushies.

Families shopping at FairPrice Xtra can also take part in an exclusive social giveaway on 9 and 10 May. Simply spend a minimum of $150 in a single transaction at FairPrice Xtra, snap a photo in-store, and post it on Instagram while tagging @FairPriceSG and using the hashtag #FairPriceXtra.

Eligible shoppers will receive a Mother’s Day goodie bag worth more than $50, adding an extra reward to their weekend shopping trip. Limited quantities available, while stocks last.

That means shoppers can pick up groceries, household essentials, Mother’s Day treats, and a thoughtful gift for Mum — all in one place.

Make Mother’s Day A Little More Xtra This Weekend

From the Care Bears Blooms Flower Collection to free gift wrapping and exclusive goodie bags, FairPrice Xtra is turning the usual supermarket trip into a more memorable family outing this Mother’s Day.

The Mother’s Day specials will be available at all FairPrice Xtra outlets on 9 and 10 May.

Head down to FairPrice Xtra this weekend, pick out a bloom for Mum, and make her day a little more colourful, cuddly, and Xtra special.

HONOR 600 Series Drops At FairPrice Xtra With $100 OFF, Free Watch & Supermarket Voucher Savings

A phone upgrade while doing your grocery run? That is exactly the kind of smart shopping move we love.

The new HONOR 600 Series has officially landed at Singtel counters inside FairPrice Xtra, and this launch is shaping up to be one of the more value-packed ways to get a new mid-range smartphone.

From 30 April, shoppers can check out the HONOR 600 and HONOR 600 Pro island-wide at FairPrice Xtra Singtel counters, with launch deals that go beyond the usual phone discount.

$100 OFF, Free HONOR Watch X5i & Extra Protection

For a limited time, customers can enjoy $100 OFF the new HONOR 600 Series at FairPrice Xtra Singtel counters.

And the perks do not stop there.

The launch bundle also includes a free HONOR Watch X5i worth $139, Screen Crack Protection, and a 1-year Extended Warranty worth $109.

That means you are not just getting a shiny new phone — you are walking away with a smartwatch, added protection, and extra peace of mind packed into the same deal.

For anyone planning to upgrade soon, this is the kind of launch bundle that makes waiting around feel unnecessary.

AMK Hub Shoppers Get An Extra HONOR Gift Set From 8–10 May

FairPrice Xtra at AMK Hub

Here is another reason to mark your calendar.

From 8 to 10 May, shoppers who purchase any HONOR phone at the FairPrice Xtra Ang Mo Kio Hub Singtel counter will receive an additional exclusive HONOR gift set.

Yes, that is on top of the existing launch perks.

So if AMK Hub is within reach, this is definitely the outlet to watch during the launch weekend. Stocks are limited, and with an extra gift set thrown into the mix, this could move fast.

The Smartest Part? You Can Turn Your Grocery Run Into A Phone Upgrade

This is where FairPrice Xtra changes the game.

Unlike a regular phone shop visit, buying your device at a FairPrice Xtra Singtel counter unlocks what many shoppers are calling the “hypermarket advantage” — a smarter, more rewarding way to upgrade your phone while doing your usual family shopping.

Customers may use supermarket vouchers such as CDC or SG60 vouchers towards their mobile phone purchase at FairPrice Xtra, depending on applicable terms. That means vouchers originally meant for everyday spending could potentially help offset the cost of a brand-new smartphone.

For families trying to stretch every dollar, that is a huge win.

Instead of treating a phone upgrade like one painful big-ticket purchase, you can now bundle it into a place you already visit for groceries, household essentials, and weekly shopping.

And the savings do not stop there.

When you purchase your phone at FairPrice Xtra, you can also earn Linkpoints on your transaction and use them later to offset future grocery bills. That creates a practical “rebate effect” — upgrade your phone today, then use the rewards to reduce the cost of your next supermarket run.

With daily expenses constantly adding up, this is the kind of value loop that simply hits differently.

More Mid-Range Picks Beyond HONOR

FairPrice Xtra Singtel counters are also positioning themselves as a handy stop for popular mid-range and value-focused smartphones.

Besides the new HONOR 600 Series, shoppers can also explore options such as the Apple Air 256GB, Samsung Galaxy A57, and Oppo Reno 15F.

So whether you are upgrading your own phone, getting one for your child, replacing a parent’s device, or simply looking for a reliable everyday smartphone, there are several options to compare in one place.

Catch The Singtel TikTok Live On 8 May

Want a closer look before heading down?

Tune in to the Singtel TikTok on 8 May, from 5.30pm to 6.30pm, at tiktok.com/@singtel/live.

The livestream will showcase the HONOR 600 Series, HONOR 400 Pro, and HONOR X9d, giving shoppers a better look at the latest HONOR devices and launch deals.

Where To Get The Deal

The HONOR 600 Series is available island-wide at FairPrice Xtra Singtel counters from 30 April.

For the extra gift set, head to FairPrice Xtra Ang Mo Kio Hub from 8 to 10 May and purchase any HONOR phone at the Singtel counter to receive the exclusive HONOR gift set, while stocks last.

With discounts, freebies, rewards, and supermarket-style perks all stacked together, the HONOR 600 Series launch at FairPrice Xtra is looking like one of the smarter ways to upgrade right now.

Live Tuna Cutting, Rare Sashimi & Tsukiji-Style Buzz — Happening at FairPrice Xtra on 25 Apr

Something wildly different is taking over the supermarket floor — and it’s not your usual grocery run.

A massive whole tuna. Expert chefs with razor-sharp knives. Crowds gathering, phones out, eyes locked in. The kind of spectacle you’d expect at Tokyo’s famous Tsukiji Fish Market — except it’s happening right here in Singapore.

At FairPrice Xtra Parkway Parade on 25 April (10.30am – 12.30pm), shoppers can catch a 50kg premium Bluefin tuna being expertly carved on the spot. It’s not something you see every day—chefs work through the entire fish with precision, breaking it down into prized sections right in front of a growing crowd.

The moment the fish is sliced, it doesn’t sit around.

Fresh cuts are made available almost immediately after, including rare sashimi-grade portions like kamatoro (fatty collar), noten (top of the head), and hohoniku (cheek). These are typically the kind of selections you’d expect at higher-end Japanese dining spots, but here, they’re served straight from the source—while stocks last.

Around the cutting area, the setup expands into a full seafood spread, featuring a variety of sashimi-grade options alongside popular picks for everyday meals. Many shoppers end up staying longer than planned, comparing cuts and deciding what to bring home while the selection is at its freshest.

Then it turns into something straight out of Tokyo’s Tsukiji market. And here’s where things get fun. Auction-style seafood deals roll out with rapid-fire calls, shifting prices, and shoppers jumping in to lock down the best cuts. Blink and it’s gone—miss a moment, miss the deal.

You don’t get to see events like this often. If you’ve ever been curious about how a whole tuna is prepared, or you just want to get your hands on ultra-fresh sashimi at event-only prices, this is your moment. Come early, stay for the show, and be ready to move when the best cuts drop.

Date: 25 April 2026
Time: 10.30am – 12.30pm
Address: FairPrice Xtra Parkway Parade

Huge Crowds Expected at FairPrice Xtra Jurong Point as “China Food Trip” Takes Over This Weekend — Live Cooking Demos, 12 Tasting Booths & DIY Noodle Bar (24–26 Apr)

Forget your usual grocery run — something much bigger is happening at FairPrice Xtra Jurong Point this weekend. For three days only, from 24 – 26 April, the space transforms into an immersive “China Fair” experience, bringing together viral food trends, live cooking, and interactive stations you’d usually only see on Douyin — all under one roof.

Watch World-Class Chefs Bring China’s Flavours to Life (Live at Jurong Point & JEM)

One of the biggest highlights of the fair is the live cooking experience led by renowned Master Chefs — something you rarely see in a supermarket setting.

At FairPrice Xtra Jurong Point, Master Chef Alam Chen — a senior master of Chinese cuisine who once helmed the BRICS Summit Gala Dinner — joins forces with Master Chef Lin Sheng, a two-Michelin-starred chef with over 25 years of experience. Together, they’ll be cooking live using a lineup of premium, authentic ingredients and trending China products — the same ones featured across the fair — and transforming them into full dishes right before your eyes.

Live Cooking Demo Timings:

FairPrice Xtra Jurong Point: 24 Apr, 10am – 12pm, 2pm – 4pm and 5pm – 7pm
FairPrice Xtra JEM: 25 Apr, 10am – 12pm, 2pm – 4pm and 5pm – 7pm

It’s a chance to see how these ingredients come together in real dishes — from well-loved classics to newer flavours gaining attention across Asia.

12 Sampling Booths, From Peking Duck to Viral Snacks

Image is just for illustration purposes only.

This is where the fair really comes alive.

Shoppers can go booth-hopping across a curated lineup of China brands, with 12 sampling booths offering everything from mala grilled fish and braised duck to trending snacks, instant noodles, and drinks that have been making waves online.

It’s less about browsing shelves, more about tasting your way through — discovering what you like before deciding what to bring home.

Sampling Booth Timings:

FairPrice Xtra Jurong Point: 24 – 26 April, 11am – 7pm
FairPrice Xtra JEM: 1 – 3 May, 11am – 7pm

Think of it as a mini food tour across China — no passport needed.

Build-Your-Own Noodle Bowl (Yes, From Viral Brands)

One of the most talked-about setups has to be the DIY Noodle Bar.

The DIY Noodle Bar lets you pick straight from a wall of China’s most talked-about instant noodles, from bold spicy beef broths to rich seafood flavours and everything in between.

Instead of being locked into one flavour, you can mix, match, and experiment — choosing exactly what catches your eye, then customising your bowl with toppings before it’s cooked fresh on the spot.

It feels less like instant noodles, more like building your own personalised comfort bowl — especially when you’re trying flavours you’ve only ever seen online.

If you’ve ever been curious about which ones are actually worth the hype, this is probably the easiest (and most satisfying) way to find out.

Pick & Mix Candy Station That Feels Like a Treasure Hunt

Then there’s the Ba Ba Dian Pick & Mix station — and this is where people tend to slow down… and stay longer than expected.

Shelves are lined with colourful candies and premium dried fruits from China, the kind you don’t usually see all in one place. You grab a scoop, start picking what catches your eye, and before you know it, you’re building your own mix — sweet, tangy, chewy, crunchy — exactly how you like it.

There’s no fixed set, no right combination. Just explore, choose, and pay by weight.

It’s simple, but it taps into that “just one more scoop” feeling — the kind that makes it especially fun for families, and surprisingly hard to walk away from.

Cute Cakes, AI Photo Booth & Plenty of “For the Gram” Moments

It’s not just about what you eat — this part of the fair is built to catch your eye (and your camera).

The Yummy Hunter “Cute Cute Cakes” are almost too pretty to touch — detailed, animal-shaped creations that look like they belong in a display window rather than on a plate. Naturally, most people pause here first… photos before first bite.

Then just a few steps away, the AI “Travel to China” photo booth takes things up a notch. The booth drops you straight into a digitally recreated ancient Chinese palace, complete with grand halls, intricate architecture, and cinematic backdrops that feel surprisingly real.

What makes it stand out is how seamless it is. Using AI face-swap and body-mapping technology, you can instantly “wear” traditional kung fu outfits or warrior robes — no costumes, no changing, no waiting. One moment you’re standing there, the next you’re fully dressed in character, placed right into the scene.

The results are generated almost instantly, and they’re polished enough to look like a proper themed photoshoot rather than a quick snap.

Naturally, this is where a lot of people pause — not just for one shot, but a few — before sharing them straight to IG, TikTok, or Xiaohongshu.

It’s quick, immersive, and a fun way to “travel” without leaving the mall — which explains why it’s expected to draw steady crowds throughout the day.

Spend & Redeem Rewards (While Stocks Last)

And if you needed another reason to linger a little longer — there’s something in it for you when you check out.

As you shop your way through the fair, your spend starts unlocking extras along the way. Hit $18 and you’ll pick up a complimentary Dingdong V5 Oolong Tea, go a little further and $28 gets you a limited-edition Dingdong IP hand towel, while $38 nets you a $5 FairPrice voucher.

For those stocking up a bit more, there’s also an exclusive Ba Ba Dian cooler bag waiting when you spend $50 via Alipay+ — practical, limited, and one of those things people tend to grab while it’s still available.

It’s the kind of setup where your basket fills up naturally… and you walk away with a little more than you planned.

Get a FREE U100 Prebiotic Drink

There’s also a little bonus waiting as you shop.

From 23 April to 13 May 2026, spend just $15 on selected China Fair items at any FairPrice Xtra store and you’ll score a FREE U100 drink — a trendy prebiotic beverage that’s been gaining attention for its refreshing flavours and gut-friendly benefits.

It’s a simple deal, but one that adds up quickly — especially when you’re already picking up snacks, drinks, and viral finds from the fair. Just redeem it at the customer service counter while stocks last, and you’ve got yourself an extra perk to go with your haul.

Can’t Make It to Jurong Point? Here’s What You Can Still Catch

FairPrice Xtra jem

If you’re heading to the west side, you can also catch part of the experience at FairPrice Xtra JEM.

On 25 April, JEM will be hosting live cooking demos (10am–2pm and 5pm–7pm) — giving you another chance to see the Master Chefs in action and experience how these trending ingredients come together.

The experience continues with the sampling booths returning from 1 to 3 May (11am–7pm), where you can still explore and taste many of the same viral snacks and crowd favourites.