2020 has been a year unlike any other. With more time spent at home amid government restrictions and lockdowns, consumers increasingly turned to e-commerce for all their needs while staying home.
Across the region, consumer behaviour shifted drastically and many interesting purchasing trends emerged. Some of the most popular products include masks and hand sanitizers, big-ticket items like iPhone 12, gaming consoles, and yoga mats.
- Thailand: Air fryers gained popularity as people became more health conscious during the pandemic
- Indonesia: Body lotion was widely promoted by many micro influencers on social media platforms, leading it to be the best-selling product in Indonesia
- Singapore: With Singaporeans’ constant love affair with bubble tea, it comes as no surprise that it emerged as Singaporeans’ top favourite product
- Malaysia: Milo is a household staple among Malaysians, and many purchased it online from the comforts of their homes amidst social distancing measures
- Philippines: Due to an increase in demand for electronic gadgets due to homeschooling and work-from-home arrangements, Shopee’s wide assortment of bluetooth earphones had been extremely well-received by consumers in the Philippines
- Vietnam: Mothers have been tapping into the convenience of e-commerce to purchase necessities for their children, especially powdered milk formula
- Taiwan: As people avoided in-person social gatherings, playing Animal Crossing on the Nintendo Switch became a popular way for people to meet up virtually while spending time at home, with more than 10,000 copies of Animal Crossing sold in less than 2 weeks after its release
As Shopee celebrates its 5th birthday with the 12.12 Birthday Sale, here are some key achievements and milestones across its seven markets – from taking steps to build inclusivity in the workplace, increasing consumer engagement both on and off the app, onboarding more brands for a wider variety of products, continuously finding ways to innovate for both sellers and shoppers, and more.
As 2020 draws to a close, seize the chance to grab your festive gifts during Shopee’s 12.12 Birthday Sale, with Daily 30% Cashback, Million $ Discount deals, and Midnight Brands Flash Sales.
Happy Holidays!
