10.10 Shopee Brands Festival 2020

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding on its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. This year’s 10.10 Shopee Brands Festival features a three-week-long campaign filled with massive deals and promotions on Shopee Mall brands and products.

Sale date in Singapore: 21 September to 10 October 2020

From 21 September to 10 October, look out for daily Million $ Discount deals, 25% cashback, and daily Midnight Brand Flash Sale. Key highlights include:

Expanded line-up of the popular themed days

Users can look forward to almost three weeks of daily themed days in the lead up to 10.10 Brands Festival on 10 October.

  • 10 Brands Flash Sale Day (21 Sep): Enjoy up to 80% off on products such as the Medicube Zero Pore Pad 2.0, Huggies Silver Pants, and more, at the lowest price guaranteed
    • Look out for 10 Flash Sale Time Slots: 12am, 10am, 12pm, 1pm, 2pm, 5pm, 6pm, 8pm, 10pm, and 11pm
  • 10 Cashback Day (28 Sep): Sitewide 15% cashback flash voucher released at 12am, 10am, 12pm, 6pm, and 10pm, and 10% cashback seller vouchers. Stack the vouchers to enjoy 25% cashback
    • Get 20% cashback when you share vouchers with 2 friends and 30% cashback when you share with 4 friends
    • Featured collections including 10.10 Deals under $10, 10.10 Cashback Top Rated Deals, and more
  • 10 Vouchers Day (5 Oct): Save more by stacking vouchers and stand a chance to be one of the 10 lucky winners to win 1,000 Shopee Coins
    • Enjoy upsized cashback at 3 Flash Voucher Time Slots: 12am, 12pm, and 10pm
    • Claim and use upsized shop vouchers and pre-claim vouchers (sitewide, shop, and exclusive membership vouchers) for use on 10 Oct
    • Shopee Pay Promotion: Top up $10 to stand a chance to win upsized 50% cashback vouchers
    • Shop Cashback Bestsellers, Top Rated Shipping Deals, and Deals Below $10
  • 10 Price Reveal Day (9 Oct):
    • Preview items discounted on 10 Oct, add to cart, and check out on 10 Oct
    • Add to cart challenge: From now to 9 Oct, show us your cart and tag us on Instagram, Facebook or Shopee Feed and stand to win $100 vouchers (3 winners will be chosen on each platform
    • Grab exclusive brand vouchers up to $150 off only on 10.10 when you place a $1 deposit from 1 – 9 Oct. Brands include Acer, Sonos and Lancome and more
  • 10 Brands Festival (10 Oct): Flash vouchers released at 10 time slots: 12am, 1am, 10am, 12pm, 2pm, 4pm, 6pm, 8pm, 10pm, and 11pm
  • Crazy Flash Deals
    • $0.99 Flash Deals Relay (1pm and 8pm)
    • BOGO Rush Hour (10am and 10pm)
    • Curated Flash Sales:
      • 12am: Flat 50% Off Midnight Rush Hour – Focus on Electronics and Fast-moving Consumer Goods bundles
      • 12pm: Lunch Time Rush Hour – Focus on Tickets and food deals
      • 2pm: 1-For-1 bubble tea deals
      • 7pm: Cashback + Free Shipping Rush Hour
    • Million $ Discount Deals
      • On 10 October, look out for over 150 limited time branded deals and flash vouchers subsidised by Shopee as part of the Million $ Discount program
    • 2-Hour Brands Flash Sale from 12am-2am and 10pm-12am
      • Up to 80% off Xiaomi, Adidas, Acer, Kinohimitsu, OSIM, Paula’s Choice, Pampers, and more
      • Stack vouchers and get up to $120 off vouchers
    • 10am and 10pm Mad Hour: Upsized promotions including Upsized Mall Flash vouchers, Flash Deals, Upsized Games, and more

Return of popular interactive in-app games 

With shoppers increasingly looking for a personalised, engaging, and social experience, Shopee will be bringing back crowd favourite in-app games like Shopee Poly, Shopee Farm, and Shopee Candy to bring users super-sized entertainment during 10.10 Shopee Brands Festival.

  • Shopee Poly: Explore a Cinderella themed Shopee Poly to earn points and redeem prizes and Shopee Coins this 10.10 Shopee Brands Festival
  • Shopee Farm: Farm a cow and stand to win a free single junior scoop of ice cream from Baskin Robbins. In addition, Shake Tree will happen daily at 10pm.
    • Shopee Games will be having their Weekly Shopee Games day every Thursday, tune in at 10am & 10pm every Thursday for upsized Shopee Farm Shake Tree sessions
  • Shopee Candy: Match all the candies to redeem Shopee Coins, and other sweet treats, including LiHO Earl Grey Milk Tea, $5 off 4 Fingers voucher, and $10 GrabFood voucher

Scaled up partnerships with brands and industry players

Users can look forward to exclusive perks from Shopee’s 10.10 partners including KFC, Love Bonito,  World Wide Fund for Nature, and more.

  • KFC x Shopee: From 1 to 11 Oct, get fired up with 10 for $10 Shopee x KFC specials!
    • Get 4 pieces chicken and 6 pieces tenders for $10, redeemable through KFC online and app. Find out more
    • From 21 Sep to 10 Oct, play the KFC X Shopee Slice game and get up to $50,000 worth of KFC vouchers, including a $35 eVoucher, $3 off voucher, free delivery, free medium fries, and more
  • Shopee Coins Carnival: Use your Shopee coins to redeem promotions from Shopee Mall brands, partners and more.
    • Users can also choose to donate coins to a charity of their choice: World Wide Fund for Nature, Food from the Heart, and Community Chest
  • Singtel Dash X Shopee Slice: From 1 to 10 Oct, redeem up to $100 worth of Shopee Vouchers when you play Dash Slice
  • During 10.10 Brands Festival on 10 Oct, get up to $15 off when you claim selected Bank Partner Promotions
  • Citi Everyday Sale: Get up to $12 off any day of the week when you checkout with your Citi Credit Card on Shopee
    • Don’t have a Citi Credit Card? Sign up through Shopee to receive 4 $50 Shopee Vouchers




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