YouTube Archives | MoneyDigest.sg

MrBeast Breaks the Internet with His 400M Play Button

YouTube powerhouse Jimmy Donaldson, more famously known as MrBeast, has done it again. He has become the first individual content creator in the world to surpass 400 million subscribers on the platform, a record-setting achievement that has sent ripples through the internet and the entertainment industry alike.

To commemorate the milestone, YouTube CEO Neal Mohan presented MrBeast with a custom-made 400 Million Subscriber Play Button. This was no ordinary trophy. With no precedent for such a subscriber count, YouTube designed a brand new award from scratch. The result is a striking creation: a silver base with a futuristic finish, topped by a Play Button made of vivid blue crystals. It is both a tribute to MrBeast’s innovation and a bold new chapter in YouTube’s creator legacy.

As of this writing, the @MrBeast channel has amassed 417 million subscribers and published 889 videos. These range from heartwarming philanthropy to over-the-top challenges and cinematic productions that push the limits of what digital content can be. With every upload, MrBeast has turned entertainment into a force for good, inspiring millions to reshape how creators connect with audiences.

This achievement comes on the heels of several other accolades. In 2023, Time magazine named him one of the 100 most influential people in the world. Two years later, in July 2025, the same magazine included him in its list of the 100 most influential digital creators. He also topped Forbes’ list of highest-earning YouTubers in 2024. As of 2025, his estimated net worth sits at a whopping US$1 billion, which is roughly S$1.2 billion.

Image Credits: www.instagram.com/p/DMsqA6Cs0ur

MrBeast shared the moment on Instagram, posting a photo alongside YouTube’s CEO with the caption, “400,000,000 Subscriber Play Button! Thank you YouTube.” But despite the fanfare, reactions were mixed. Some fans voiced disappointment over the trophy’s appearance, arguing that it did not quite reflect the scale of the achievement. Comments poured in suggesting the design lacked the dramatic flair many expected for such a once-in-a-lifetime milestone.

Still, the achievement is entirely his. No other content creator has reached this level of global influence or subscriber count. Through challenge videos, charity efforts and bold moves in the creator economy, he is shaping the future of the internet.

Sources: 1 & 2

You’d Be Surprise At How Much YouTube’s Grandest Stars Make (Hint: Up To 8 Figures)

Gone are the days that we rely on MTV to show as the latest music hits. Nowadays, with a stroke of the keyboard, we can just browse our favorite music video and play it on the loop. This was made possible by a website called YouTube.

Since its inception, YouTube has paved way for local stars like Justin Bieber or Ryan Higa to emerge in the worldwide scene. It is surely incredible that the founders named Chad Hurley, Steve Chen, and Jawed Karim created it about a decade ago. In 2006, Google bought it for US$1.65 billion – a price that we currently know as a serious bargain! Good move for Google indeed.

As the rise of the visitors coming to YouTube increase, the revenue of the renowned YouTube stars also increase. Personally, I am curious to know their yearly earnings. With the combination of the recent data available, here are the estimate yearly earnings of YouTube’s brightest. But bear in mind that YouTube takes 45% of the ad revenue. And, these numbers exclude that.

4. SMOSH

The comedy tandem behind the SMOSH is consisting of Anthony Padilla and his friend, Ian Hecox. They usually do amusing sketches, lip-sync videos, or just about anything funny they find on the web. This attracted 20,686,912 subscribers with about 4 billion total views! If you are shocked with those numbers then, brace yourself as they make an estimate of US$336,000-$5.4 million yearly.

3. BLUCOLLECTION

In 2010, BluCollection ToyCollector‘s maker had created children-friendly videos in English, Portuguese, and Español. These children-friendly videos are purely unboxing, trying out, and reviewing of toys and play sets. Interestingly, his collection of videos had attracted about 2,158,228 subscribers and a total of over 3 billion views! Well, those numbers added to an estimate of US$585,200-$9.4 million yearly earnings.

2. PEWDIEPIE

One of my all-time favorite YouTubers is PewDiePie. Felix Arvid Ulf Kjellberg (real name) lives the life he dreamt. He is making money on doing what he wants: playing video games. With the most number of subscribers on the list (37,436,585 subscribers), PewDiePie’s humorous commentary videos have garnered about 9 billion views! It has been estimated that he makes about US$896,100-$14.3 million yearly.

1. FUNTOYZCOLLECTOR (Previously: DISNEYCOLLECTORBR)

A channel filled with videos of a simple premise: to unbox and demonstrate the toys made by Disney, Pixar, and so on. With a staggering amount of 4,774,148 subscribers and a total of over 6 billion views, FunToyzCollector proves to be one of YouTube’s elite. She has an estimate of US$1 million-$16.6 million yearly.

How Does One Get There?

In 2014, New York Times did a case study of a full-time YouTube channel creator named Olga Kay. Olga has nearly a million subscribers to date. And, at that time, she has earned about US$100,000-$130,000 per year. Her earnings are brought by the combination of advertising, sponsorships, and merchandising. Her channel cost include hiring an editor that is paid about US$500-$700 a week.

To put the advertising revenue in perspective, a video with ads makes about US$7.60 per 1,000 ad views. That is a down rate compared to US$9.35 per 1,000 ad views in 2012. Furthermore, YouTube gets 45% from the total ad revenue.

With the diminishing rates of ads and all the effort put into production, Olga shares to New York Times that: “But we think if we were coming to YouTube today, it would be too hard. We couldn’t do it.”

Although being a YouTube star is a viable career, it may not be for everybody.

Sources: 1,2, & 3

Things To Do If You Feel Underpaid And Overworked

In 2014, a research showed that 61% of Singaporean employees felt that were underpaid and overworked compared to the existing market rates. To put that in perspective, that is about 6 out of 10 employees. As the increase of talents from all around the world rise, satisfaction of pay and loyalty to the company will be tested. Now, if you feel that you are underpaid and overworked then, here are the 3 things you shall consider doing…

1. ENHANCE YOUR WRITING SKILLS

Your potential can be assessed by how well you construct proposals, e-mails, and reports. Poor writing skills can cost more money or inadvertently offend others especially the valued clients. Proper grammar along with being direct is very important when responding to your superiors and to your clients. Brush up on your English skills by watching free tutorial videos on YouTube.

2. SPEAK UP MORE

Did you know that Narcissists (i.e., overly self-involved individuals) give out a better impression of themselves in the workplace because of their outspoken nature? They like to brag about their tasks and achievements hence, they are perceived by the bosses to be smarter and to have more initiative. But we all know that geniuses that are extremely quiet exist and are often overlooked (e.g., snob in promotions or pay raise).

To assert yourself more, try to join Public Speaking Workshops. In fact, there is an on going deal for a 3 Hour Public Speaking Workshop at GROUPON for only S$15. Grab it now, as it is valid until June 2015 only.

3. ASK FOR A RAISE

Living in Singapore with a deeply rooted Asian culture, it is usual for us to be silent and underrate our worth. Hence, it is not surprising how many people hardly negotiate pay at interview. During employment, they fail to negotiate a pay raise too. But, if you do not ask then you would not get it. You are more valuable than you think; otherwise, they would have fired you a long time ago. Realize that your bargaining strength is all in your head. You can do it!

For detailed ways to negotiate salary increase efficiently, read my other article here.

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