StarbucksⓇ x stojo collapsible cups are back in stores from 15 Apr 2019.

Your favorite collapsible cup is back, now in four striking new colors. Pick from peony pink, sage green, steel blue and coral orange.

Take your Starbucks® x stojo cup with you wherever you go – to work, school, the gym or and of course, on your daily coffee run. When collapsed, it stands at 5cm tall and fits easily into your bag. Grab your collapsible and reusable Starbucks® x stojo cup today and join us, as we all do our part for the environment.

Available in 16oz, yours for $29.90 each.

 

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Enjoy 50% OFF at Starbucks with this GrabFood Promo Code for use from 11 Mar – 7 Apr 2019

We’ll bring some much needed me-time right up to your doorstep.

Just order in your fave food and drinks from Starbucks via GrabFood (min. order $20) between 11 March-7 April from 3-7PM with the promo code STARBUCKS for 50% OFF your total bill.

*Min. order $20, discount capped at $10. Other T&Cs apply.

Check out the announcement below:

Share this promo code with your friends and loved ones!

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From 25 – 28 February 19, enjoy 1-for-1 Venti-sized beverages at all Starbucks Singapore stores

Yay, a 1-for-1 treat is coming 

Enjoy 1-for-1 treats on all Venti-sized beverages from 25 – 28 February 2019, from 3pm to 7pm.

Limited to 2 redemptions per transaction.

Lower-priced drink (including customizations, if any) will be free.

Check out the announcement below:

Share this news with your friends and loved ones!

Terms & Conditions

Valid from 25-28 Feb (Mon-Thu), 3-7pm on any Venti-sized handcrafted beverage at all Starbucks Singapore stores. Limited to 2 redemptions per transaction. Lower-priced drink (including customizations, if any) will be free. Stars for Rewards Redemption cannot be used in conjunction with this offer. Not valid with any other promotions or privileges. Other terms and conditions apply.

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Starbucks is offering 1-for-1 Venti-sized drinks from 28 – 31 Jan 2019

Starbucks Promo 190115

Fuel those creative juices with a One-for-one Special from 28 – 31 Jan.

All venti-sized handcrafted drinks are applicable for this promotion, which runs during that precious coffee run slot of 3pm to 7pm.

Think a Cold Foam Iced Espresso, a Coconut White Mocha Macchiato or those new Teavana™ Tea Lattes and more, all carefully crafted in-store and available at this special price!

Want more good deals? Check out how to redeem more than $1,000 cash ang pows this Chinese New Year here

Share this news with your friends and loved ones!

Terms & Conditions

  • Limited to maximum 2-set-orders per customer
  • Free drink given will be that of the lower price

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Avoid These Sneaky Starbucks Marketing Strategies

What can be more tempting than the smell of freshly brewed coffee? Many Singaporeans cannot go without a hot cup of joe in the morning. The growing demand for coffee and its varieties increases the popularity of Starbucks. This glistening green mermaid houses products that end up costing more than expected.

Why is that so? Well, you end up spending more money with these marketing tricks.

ALL ABOUT THE AESTHETICS

While I was writing this post, I overheard a group of adolescents complaining how they dislike the potent taste of Starbucks coffee. In spite of this, they liked the look of the coffee cup and the establishment.

You see, Starbucks stores are all about offering aesthetically pleasing designs to catch customers’ attention. It begins with perfect lighting! The food is kept on the best lit area of the store. Drawing more attention is the small items right by the register. Candies, cookies, and nuts may seem affordable at the moment. However, these little things add up! You have to be wary.

Image Credits:pixabay.com

Furthermore, stores may rearrange their products to make you notice things that you have not tried before. Do not get me started with the Starbucks Reserve chains with fancier interiors!

SEE WHAT IS TRENDING

One thing is for sure! Starbucks has figured out how to keep their loyal fans happy. As they are constantly creating new twists of old standards, they keep grabbing our attentions. Let me introduce you to the Merlion Frap!

Do you remember the time when the pastel Unicorn Frappuccino stole the hearts of many Netizens? Unfortunately, this limited drink was not available in Singapore. Nonetheless, it was a genius move on a business perspective.

YouTuber thejetsets was intrigued by the pastel drink and decided to ask for a Singaporean rendition. Although the Starbucks baristas were taken aback at first, they eventually warmed up to the idea. They made a pink and orange frappuccino in creamy mango flavor. They called it the Merlion frap! Apparently, it tasted good.

THE ORDERING GAME

Starbucks has a loyalty program, which turns your orders into a game. What are the mechanics of the game? Each card holder needs to get to next level by earning stars (or reward points). Earn a certain amount of stars, and you get any one item (i.e., food or drink) on the menu for free!

Through the Starbucks app, you can find special offers, reload your card, and redeem your points. It is no wonder that many of your co-workers requested a Starbucks top-up on the Yuletide wishlist!

BEAMING CLOSE CALLS

I, for one, enjoy a good slurp of Bubble Milk Tea. I often ask if the size I want is available. In cases when it is not, I choose the closest size with no hesitation. This scenario happens to many people. When it comes to drinks, people usually do not pay attention to the prices than they do with food.

According to Consumer Psychology professor Kit Yarrow, people will choose larger sizes than necessary as they see the costs are too close. For instance, some may order a Venti instead of a Grande.

Image Credits:pixabay.com

Starbucks has employed many marketing strategies to make you spend more money. Awareness of these tricks is the first step to mindful spending!

Sources: 1, 2, & 3

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