Whether you’re a Gen Z trendsetter, a millennial fashionista, or simply someone who loves to accessorize, the bag charm craze has something for everyone. Bag charms have become more than just fun trinkets as they’re now essential fashion statements that let us express our unique personalities.

High-end brands like Miu Miu have caught on to the bag charm craze, infusing a touch of humor and whimsy into their designs. Miu Miu’s leather flowers, key tricks, and mini pouches may come with a hefty price tag (from S$605), but they add a dash of personality to one’s bag. And then there’s Sonny Angel and Labubu – two must-have collectible that’s quickly becoming a sensation across Southeast Asia.

Image Credits: miumiu.com/sg

During a recent trip to Bangkok, I couldn’t help but notice the buzz around Pop Mart’s shop. The long queue was a clear sign that Labubu dolls, those quirky little collectibles, have taken Asia by storm. Thailand, in particular, has emerged as a Labubu hotspot, with the largest stock in the region and the first-ever Labubu concept store outside China. The Thai government has even embraced Labubu’s popularity, using it as a tool to boost tourism. A life-sized Labubu mascot dressed in traditional Thai attire made rounds in Bangkok, visiting landmarks and immersing itself in the local culture.

Even Hollywood stars like Anne Hathaway and Dua Lipa, along with K-pop icon Lisa from Blackpink, have been spotted flaunting their bag charms, proving that the strength of this trend.

SONNY ANGEL

Sonny Angel, the pocket-sized dolls that first debuted in 2004, have experienced a resurgence in recent years. These tiny figures, priced between S$12.50 and S$16.50 at local retailers such as Hands and Kinokuniya Book Stores, have become highly sought after. In fact, demand is so high that some rare Sonny Angel are being sold for up to 50 times their original price on platforms like Carousell. Collectors even go the extra mile, purchasing tiny outfits and furniture from Daiso to deck out their Angels in style.

Image Credits: facebook.com/mnimehubcebu

For those looking to show off their collection, DIY keychains or clear PVC display bags are a popular choice and they’re easy on the wallet, too, with prices starting at just S$1.90 on Lazada.

LABUBU

If you’re not yet familiar with Pop Mart, now’s the time to get acquainted. Based in Beijing, Pop Mart specializes in adorable vinyl toys and blind boxes, with a growing fanbase worldwide. Among their standout characters is Labubu, the mischievous creation of artist Kasing Lung. With its pointy ears, cheeky grin, and sharp teeth, Labubu quickly captured hearts and became a must-have collectible.

Originally introduced as part of a group called “The Monsters”, inspired by Nordic fairy tales, Labubu was brought to life through an exclusive licensing deal with Pop Mart in 2019. Since then, Labubu has been released in various formats including keychains, plush toys, vinyl figures, and more.

For those looking to start or expand their Labubu collection, figurines from the Monsters Carnival series range from S$23.53 to S$52.52. Special figurines, like the Labubu Climber Figurine, can fetch up to S$129.90. But with the rise in popularity, it’s crucial to buy from reputable sellers to ensure you’re getting the real deal. The figurines can also be placed in clear PVC display bags and be attached to your bag’s chain.

What’s more? Collectible shows like the Pop Toy Show, often feature limited-edition Labubu dolls such as the Singapore-exclusive Merlion Labubu pendant, which adds an exciting element of surprise to your collection. These shows are a must-visit for anyone looking to snag exclusive pieces before they sell out.

Image Credits: facebook.com/popmartglobal

As someone who’s also excited to jump on the bag charm bandwagon, I totally get the thrill of finding that perfect charm to match one’s style. No matter if you’re drawn to the playfulness of Miu Miu’s designs, the nostalgia of Sonny Angel, or the whimsical world of Labubu, there’s no shortage of options to explore.

Happy decorating!

Sources: 1,2, & 3

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