Chinese New Year shopping at FairPrice Xtra is getting a whole lot more playful.
From 16 January 2026, FairPrice Xtra officially unveils Xtra Play Market, a brand-new permanent store-in-store concept that transforms the hypermarket into a vibrant destination for blind boxes, plush collectibles, and viral retail experiences — all rolled out just in time for the festive season.
Developed in partnership with local play and collectibles brand Play Nation, Xtra Play Market is designed to modernise the festive grocery run — shifting it from a purely functional errand into something more experiential, interactive, and rewarding.
The concept is now live at selected FairPrice Xtra outlets including Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity, bringing together global fan favourites like Sanrio, Care Bears, and Peanuts, alongside festive, Singapore-inspired collectibles created specially for CNY.
A World-First: The Abalone Market Plush Experience
Stealing the spotlight is the world-first Abalone Market Plush Experience, happening exclusively at FairPrice Xtra Ang Mo Kio Hub.
Running from 16 January to 18 February 2026, this immersive activation reimagines the familiar wet market — but with plushies instead of seafood. Shoppers can “fish” for Abalone Darlings plush blind boxes from a bed of ice, then watch as their chosen plush is professionally sealed into a custom abalone-style can on the spot.
It’s playful, hyper-local, and highly Instagrammable — turning a simple blind box purchase into a festive memory worth keeping (and sharing).
Abalone Darlings (Bao Bao) Blind Box
💰 $18.80 each
🎁 6 designs to collect: Bubbles, Fortuna, Harmony, Poppy, Candy & Joy
📍 Exclusive to FairPrice Xtra stores. Experience the Abalone Plush Market at FairPrice Xtra AMK Hub
Festive Collectibles with a Very Singapore Twist
Beyond the Abalone Market, Xtra Play Market introduces a curated line-up of CNY-exclusive, hyper-local collectibles, many of which are only available at FairPrice.
Fortune Nibbles Plush Keyring Series — $15.90
Eight blind-box designs inspired by iconic CNY snacks like Pineapple Tart, Kueh Bangkit and Hae Bee Hiam. Each plush comes with a transparent carry case, doubling as a festive bag charm.
📍 Available across FairPrice, FairPrice Finest, FairPrice Xtra, FairPrice Express and selected Cheers stores
The Auspicious Huat Ah! Crew Series — $14.90
Eight “Huat Ah”-themed plush key rings packed with lucky motifs and festive energy — easy to clip on and carry throughout the new year.
📍 Available across all FairPrice formats and selected Cheers stores
Launch Promos & CNY Rewards That Make It Xtra Shiok
To celebrate the launch of Xtra Play Market, shoppers can enjoy Xtra-rewarding promotions:
FREE Peanuts Building Blocks Blind Box
With a minimum $30 spend in a single receipt at Xtra Play Market.
1-for-1 Chic! Pop-up Building blocks from now till 28 February 2026
Collect all 5 designs of the Chic! Pop-up Building blocks.
Limited-Edition Fortune Cat Plush Foldable Bags
Take part in the festive up-spend campaign across all FairPrice Xtra stores and redeem these exclusive bags, available in four charming designs — perfect for families stocking up for CNY gatherings.
This CNY, FairPrice Xtra Isn’t Just a Stop — It’s a Destination
Xtra Play Market signals something new: a hypermarket that doesn’t just sell things, but creates moments. A place where grocery shopping slows down just enough for play, surprise, and a bit of festive joy.
If you’re already heading to FairPrice Xtra for CNY prep, you might as well stay awhile — you’ll probably leave with more than just mandarin oranges.
👉 Explore Xtra Play Market here: https://www.fairprice.com.sg/events/xtra/playmarket/
While stocks last. Terms and conditions apply.
Credits: FairPrice Group
